Andy Ostrom Email & Phone Number

Waukesha, Wi, Us

Waukesha, Wi, Us

• Harley-Davidson children’s electric bike subsidiary• Grew sales by 54% with a 20% reduction of SG&A to turn the company’s 1st profit• Implemented new supply chain, sales, and marketing management processes while retaining relationships with employees• Launched first new bikes since company acquisition and international markets through 3rd party distribution agreements

Irvine, Ca, Us

• Supported the leadership team in budget management decisions through COVID• Infused a customer first mindset and influenced changes in the rider training program leading to an all-time high of rider training in ‘21

Milwaukee, Wi, Us

• Established a new Consumer Growth & Retention division within the company from the ground up and designed, developed, and launched 8 in market pilots to build new or retain customers, with business cases to fully scale.• Launched national campaigns with 600+ dealer activations, media plans, and retail incentives• Redesigned the budget with a 30% reduction while sustaining sales KPIs by separating what was more brand building focused vs retail sales focused• Established HOG as a standalone P&L and optimized the ’21 plan to turn a profit

Milwaukee, Wi, Us

• Developed strategic integration plans for H-D's recent acquisition, STACYC Inc. • Drove action plans for the STACYC CEO to achieve rapid expansion of staffing (5x), operations, and sales (6x)• Negotiated with product testing facilities and U.S. legislation to create a new category of children’s product

Milwaukee, Wi, Us

• Established brand and sales KPIs to maximize efficiencies of the $211M global marketing SG&A budget• Created scorecards, business plans, Board of Director materials, and prepared leadership team for business reviews and earnings calls.• Developed 1-3 Year strategic marketing plans to support long term brand campaigns and short term sales needs

Milwaukee, Wi, Us

• Forecasted retail and wholesale sales of Parts, Accessories, & General Merchandise ($600M+) needs for product promotions and advertisements• Created the retail marketing program which increased dealer availability of marketed product from 15% to 80% driving retail sales growth of 4% (1st in 5 years)• Led the team to develop H-D’s 1st omni-channel promotion which drove 16% retail growth during Black Friday weekend of 2016• Built advanced menu sell sheets utilized by district managers and dealers, growing targeted under-performing product categories by 5-25%• Conducted analysis to understand future product trends and needs • Trained and coached district managers on new products and programs

Milwaukee, Wi, Us

• Consulted dealers on retail sales of $212M of motorcycles and motorcycle related products with a $14.8M (7%) net profit before taxes• Managed wholesale revenues of $5.21M of MotorClothes and $13.4M Parts & Accessories• Developed custom reports for our field team to use in GM and P&A promotions, such as tracking past sales to current sales to determine the gap of promotions. • Facilitated customer experience workshops• Managed several crucial conversations with multiple dealers regarding KPIs• Established a strong working relationship and support structure with field team members.

Milwaukee, Wi, Us

• Coached and consulted dealership staff to utilize proper assortment and inventory planning tools resulting in a 12% retail sales increase• Designed, developed, and implemented a trademark licensing product development and $40M royalty reconciliation processes

Milwaukee, Wi, Us

• Managed 100+ dealer inventories of aftermarket product • Assisted dealers in maintaining proper inventory levels through analyzed retail and wholesale growth, inventory turns, availability, suggested order acceptance, and lead time• Developed improved inventory practices to adapt to wholesale volumes, lead times, and shipping costs for the European Distribution Center (EDC)

Milwaukee, Wi, Us

• Managed 12 CIM International Dealers • Correlated practices with the domestic CIM program

Milwaukee, Wi, Us

• Researched the effects of globalization in the Caribbean for professor dissertation• Aided in the development of a class project to build market entry skills• Analyzed market data from computer simulation software to decide on product, price, promotion, distribution

Masters, Marketing

Bachelors, Finance, Marketing