Andy P. Email & Phone Number

Beijing

2014.10 – Present Lenovo (China) Group Co., Ltd. • 2014.10 - Present China offline market GM of Lenovo Mobile Phone Business Group• In charge of Moto Brand return China market project which include: Product approval, local software ready, carrier’s testing and Moto brand marketing driving program and set up the new channel both of online sales with JD/Tmall and offline sales with national key retailer etc.• In charge of all bands of Lenovo mobile phone business sales like Lenovo/Moto/Zuk and Lemo. Set up the sales channels and management system to achieve the yearly sales revenue to about 20 billions RMB;• Build up the national retail management team and daily operation which include:500+ city managers, 4000+ sales promoters,5000+ brand hardware investment shops and 400+ banding shops;• Set up O2O sales innovative channels and co-operation with JD/Tmall and offline telecom retailers;• Design and execute retail marketing program and demand drive to increase the sales • Build up the PSI IT system to manage big data and daily operation with 20000+ retail shops.

中国 陕西 西安

• Build up Samsung North-West Region and reset the sales channels and retailers network.• Established and managed sales channels which included: National distributor/Provincial distributor/ Provincial operator platform/National and Regional MAR accounts;• Build up the sales team and achieve 8 billions RMB for the yearly sales revenue target

Guangzhou, Guangdong, China

• Developed Region and District business strategy and led the team to deliver sales commitment both of sales performance and market execution. 2012 sales revenue about 2.5 billion CAGR 25% compare with 2011.• Established and managed sales channels which included: National distributor/Provincial distributor/ Provincial operator platform/National and Regional MAR accounts;• Established and monitored sales team which included: Provincial sales team/MAR sales team/Operator sales team/Marketing team/HR team/Service team. Current direct reporter are up to 15 directly reports, managers more than 1200 field force staffs;• Devised and managed Region and District marketing investment and regular promotion, which included: Media investment /Channel promotion/Retail promotion/Hardware investment/New product launch etc.;• Established co-operation with CMCC/China Telecom/China Unicom province and city branch and executed sales promotion which included: Mobile product customized/Operator retail shop daily sales program/Operator bundle deal sales/School and T4T6 county market sales project etc;• Built up a strong retail sales team through effective recruitment, training ,development and performance management;

• Developed district business strategy and led the team to deliver sales commitment both of sales performance and market execution. • Established co-operation with CMCC province and city branch and executed sales promotion; • Established and monitored sales team which included: Provincial sales team/MAR sales team/Operator sales team/Marketing team/HR team. Direct reporter are up to 10 directly reports, managers more than 300 peoples;• Devised and managed district marketing investment and regular promotion;• Built up a strong retail sales team through effective recruitment, training & development and performance management; • Developed and executed pilot program which included: FD(Fulfillment Distributor) new channel pilot and RCM(Retail & Channel Management System) pilot in Jiangxi and increased the market share from 8% to 28% within 1.5 year;• Developed and executed pilot program which included: T4T6 county market program/ OFD (Operator Fulfillment Distributor)/ Province Distributor and Region Distributor pilot program etc;• Y2006 North Asia Region Top Sales Awards;

• Monitored sales channel and key account daily management;• Established and monitored sales team which included: City manager team/Merchandizing team/Operator SESR team/Weekend TP team. Direct reporter are up to 8 directly reports, managers more than 150 peoples• Executed and managed marketing investment and regular promotion;• Built a strong retail sales team through effective recruitment, training & development and performance management;• Cooperate with CMCC operator for bundling sales;• Executed DTR (Direct to Retail) project Pilot in Guangzhou and Fujian and got double sales increase in six months;• Executed MMS(Moto Mobile Shop) project and T3-T6 city project in Fujian and increased market share from 10% to 15% within one years;• Y2003/2004/2005 South Region Top Sales Award, Y2004 PRC Top Sales Team Awards.

Postgraduate, Emba

Bachelor Degree, Electronic Material