Andy Penfold Email & Phone Number

London, Gb

Bristol, United Kingdom

■ Devising a content-led marketing strategy for the business, based on demonstrating the Indicia Worldwide proposition and delivering new business and business development goals■ Managing the marketing team and budget, prioritising workstreams and projects based on value delivered back to the business■ Communicating initiatives and changes internally to ensure understanding and buy-in across the global workforce

Twickenham, United Kingdom

■ Curating the content output of Volkswagen Hub – Volkswagen’s communications portal for its dealer franchises■ Driving editorial strategy based on user motivations and the communications goals of Volkswagen UK, using Google Analytics and qualitative research to optimise content ■ Leading role in product development on a major product launch, acting as conduit between tech, UX and editorial ■ Presenting content ideas and product strategy to senior client-side management, as well as senior Haymarket colleagues, and working ideas through from concept to development■ Managing the three-person editorial team, improving efficiency in the workflow■ Nurturing relationships with client-side stakeholders – the Volkswagen Hub team is based on-site at the client’s headquarters, requiring constant interaction and negotiation with senior stakeholders

■ Deputy editor, Haymarket Network – Production, workflow management, writing and creative quality control on the English Cricket Board’s match-day programmes for the summer 2014 and 2015 schedule of fixtures■ Writer/editor, Haymarket Creative Solutions – Writing branded consumer content and generating ideas for Haymarket’s advertising clients – including LG, Amazon, Suzuki and Tesco■ Editor, Mobile Marketing Magazine – Managing the editorial team, planning, commissioning, and writing content, and interviewing a wide range of senior marketing industry experts. Writing whitepapers and reports for tech clients■ Writer/editor, Publicis Blueprint – In-house copywriting on the EE account at content marketing agency Publicis Blueprint. Other work at Publicis: Copywriting and video presentation work for Heathrow Traveller magazine■ Blogger, Yodel Mobile – Writing regular data- and opinion-driven blog posts for mobile advertising solutions agency■ Technology copywriter, Costco Connection – Regular column in Costco’s customer magazine■ Chief sub-editor, Redwood – Extensive work on the Virgin Media account at content marketing agency Redwood, writing and re-writing copy according to the brand’s voice and messages, and dealing with client, third-party and legal approval. Further experience at Redwood includes work on the Mazda and Royal Mail accounts

■ Responsible for the strategic direction and editorial output of iPad & iPhone User■ Project-managed and directed a complete creative redesign and refocus, taking the magazine from a spin-off of Macworld to a lifestyle brand in its own right. Newsstand sales grew 40% year-on-year; achieved 60% newsstand efficiency■ Managed the workflow of the editorial team – managing copy flow, quality control, and sending pages to press ■ Sourced and wrote up to 50 pages of content each issue including cover features, interviews, news, and product reviews

■ Edited special project – The Complete Guide to the iPad, a 168-page bookazine■ The bookazine achieved 90% sales efficiency in WHSmiths Travel, and 80% efficiency in Barnes & Noble in the US

■ Managed production processes of both Macworld and iPod User – a total of 20 issues per year■ Managerial role on iPod User – commissioned all content and sharpened tone and production values of the title

■ Involved in two re-branding projects, working with the editor and art editor to create a sharp and cohesive new look and feel■ Interviewed creative industry figures such as Tim Bevan of Working Title Films and Shelley Page of Dreamworks

Postgraduate Diploma, Journalism (Magazine Option)

Bachelor Of Arts (Ba), English Studies