Andy Peng Email & Phone Number

Los Angeles, Ca, Us

Founded the Allyship Committee within Asians at Amazon, an employee resource group dedicated to supporting Asian and Pacific Islander (API) communitiesPartner with Amazon organizations including Web Services, Studios, Cross Channel Marketing, PR and Public Policy on virtual speaker events and content to amplify the API experience throughout the companyCollaborate across a network of employee resource groups to help increase visibility to other diverse communities through shared allyship

Managed the creative planning, production and activation of high impact ad campaigns across Amazon O&O inventory including Fire TV, Fire Tablet, IMDb and DSPWorked cross-functionally across internal stakeholders in Design, Yield, Legal, Ad Policy and Ad Operations to execute campaigns from end to endSupported a wide book of streaming entertainment advertisers to drive new subscriptions and awareness through Amazon AdvertisingAnalyzed weekly performance data to make strategic creative recommendations to optimize against client KPIsProvided industry level creative insights in the form of shareable playbooks and quarterly business reviewsCollaborated with internal Amazon product and program teams to launch new tools and workflows to improve operational efficienciesEstablished mechanisms to support virtual new hire onboarding through regular syncs with internal leadership and mentorsServed as the CCM Team Lead for TV & Streaming Partnerships, acting as an ambassador on behalf of the vertical in meetings with senior leadership

Los Angeles, California, United States

Consult on a variety of digital projects on content strategy, influencer campaigns, cross-platform audience growth and brandingIndependently produce both video and music content for projects in linear and digital media

Greater Los Angeles Area

Managed planning, execution and post-campaign reporting on DigitalMarketing campaigns across partnerships, paid media, social, programmaticand search with FOX Sports’ media agency of recordGenerated copy and display / video marketing creative across FOX Sportsplatforms both internally and through management of external design agencies Supported major properties such as NFL, College Football, PBC Boxing,NASCAR and FOX Sports studio showsUsed direct response tactics to drive Pay-Per-View Boxing sales via FOX Sportsowned and operated digital platformsAnalyzed performance metrics and research to optimize campaignsServed as a key liaison to FOX Sports Social, Production, Growth Marketing andPR to ensure that creative and overall brand objectives aligned

Greater Los Angeles Area

Recruited, developed and strategically advised digital talent in content strategy,audience growth and branding across all major digital platformsFully engaged in the process of procuring brand partnerships for digital talentfrom structuring pitches to buyers, fielding offers, negotiating terms, redliningagreements, executing deliverables and gathering backend KPIsManaged a roster of over 80 clients and drove incremental revenue via creator recruitment and brand partnershipsNegotiated, executed and managed network talent agreementsProvided production support for creator content utilizing Collab’s internalproduction studioHired and trained new members of Talent Partnerships in various assigned rolesand responsibilitiesAttended major industry events such as VidCon, Playlist Live and The StreamyAwards to cover talent and serve as a key representative of Collab

Greater Los Angeles Area

Assisted a CAA department head who is an industry leader in short form, brand-sponsored and virtual reality contentHandled a high volume of administrative tasks from rolling calls, scheduling, expenses, invoicing, maintaining accounting records, compiling materials for meetings and consistent follow up on all aspects of the businessInterfaced with digital buyers to assist in the selling of shows on behalf of clients from both traditional and digital mediaWorked with digital endemic talent to facilitate crossover opportunities into traditional film, TV and music

Greater Los Angeles Area

Gained early industry experience working two entertainment internships upon relocating to Los Angeles from New YorkInterned at a mid-level talent agency specializing in comedic and older talent representationInterned at a boutique literary management company representing developing writers, directors and producers for commercials, film and television

Brooklyn, Ny

Transcribed interviews, assembled stringouts, managed media, storyboarded, edited and composed music for “Made in Bhutan,” an independent documentary on social entrepreneurship in Bhutan

Captured and managed raw footage from the field to be utilized by editors and producers during episode productionHandled daily editing assignments from editors including stringouts, VO placements, and scene buildingEdited and produced online web content for National Geographic such as Deleted Scenes and Behind the Scenes extras

Dorchester, Ma

Instructed children ages 10-12 in guitar, bass, piano, drums and vocals.Organized the children into performance groups and coordinated weekly live band performances.Assisted in the day-to-day affairs of the camp including camp rotations, field trip planning, meals, and recreational sports.

Bachelor Of The Arts, Asian Studies

Education record