Andy Peralta Email & Phone Number

Phoenix, Az, Us

- Develop, coordinate, and lead training programs for new and existing Castle employees including: Area Managers, Medical Science Liaisons, Internal Sales Associates, Marketing, and other external and internal new hires. - Champion product expertise across all Castle Biosciences brands: prognostic and diagnostic testing for Gastroenterology and Dermatology, as well as pharmacogenomic testing for Mental Health, Pain, and other disease states.- Field ride with Area Managers to train, coach, and develop their sales skills and product knowledge.- Collaborate with the sales leadership, marketing, medical affairs, and executive teams to address training needs, new initiatives.- Develop content for new hire training, continuing education, regional and national sales meetings.- Identify and address knowledge gaps for sales teams and other customer-facing audiences and rectify, working independently or by proposing solutions to be executed through other teams.- Foster Castle culture across all divisions of the organization.

Southwest

DecisionDX-Melanoma is a gene expression profile assay which identifies stage 1 & 2 patients who have an aggressive disease and can accurately predict distant metastasis in node-negative Cutaneous Melanoma.- Responsible for sales growth and product launch in AZ and NM territory- Highest test volume territory in company (32 territories) 2019, 2020- Consistently achieve growth plan expectations- Call points include: Dermatologists, Dermatopathologists, Surgical and Medical Oncologists, ENT, Plastic Surgeons, General Surgeons

Arizona, United States

Aquired by Stryker, sales force dismantled.Novadaq is the market developer in fluorescence imaging. The SPY and Pinpoint platforms allow surgeons to determine blood perfusion in real time during a surgery to reduce complications and improve cosmetic outcomes. As Territory Sales Manager I met and exceeded all capital and disposable sales targets. I thrive on hunting for new business from a broad swath of surgeon specialites including: general, plastic, colorectal, ENT, and vascular surgeons.

Arizona

• Grew endoscopy device sales 18.6% Y-O-Y in 2015 in extremely saturated, contract-driven market• Attained greater than 100% quota attainment every month for disposables• Ranked 32/126 in the country• Proven ability to upsell during routine sales calls• Sold, installed, and troubleshoot capital equipment in Endoscopy suites and OR’s• Leveraged capital equipment contracts and financing options to achieve device sales goals

Southern Arizona

Responsible for sales of blood diagnostic testing to doctors in multiple specialties in the Southern Arizona market. Portfolio included tests for cardiovascular disease, dyslipidemia, diabetes, pharmacogenomics, and endocrinology. Prospected, won, and maintained accounts through combination of superb disease state knowledge and superior customer service.Developed and implemented a business plan based on sales goals and market potential, adjusting when appropriate. Consistently exceeded sales goals.Accomplishments: - Grew Territory revenue from $20k/yr to over $1MM in under 15 months- Ranked in top 10% in VAP growth regionally in 2013 & 2014- Presidents club winner 2012, top 15% 2013 & 2014- Multiple contest/ spiff winner 2011-2014- Mentor/ Trainer for new hires (Mentee won Presidents club 2013)- Planned and executed partnership with large group practice in Tucson, leading to access of Atherotech's products to an additional 130 providers who previously were unattainable.- Due to expert knowledge and confidence of tests offered, asked by a number of providers to talk to patients directly to explain results or disease state mechanisms (treatment was always left to licensed practitioner)

Tucson, Az

- Promoted Trilipix, TriCor, Simcor, Niaspan, Synthroid to primary care, cardiology, and endocrinology officesExecuted to successful product launches in Simcor (2008) and Trilipix (2009)- Launched "Clinical Expert" program in Arizona- Quickly Established strong relationships with entire office staff throughout Tucson Metro and S. Phoenix markets- Ranked in top 20% 2008-2011

Tucson, Arizona

- Cold Called and recruited C-Level executives for hospitals in Central US- Developed new clients and closed for utilization of our business and services- Wrote and negotiated contracts for candidate compensation packages

Tucson, Az

- Contract with Takeda Pharmaceuticals to promote Rozerem and Amateza sales in S. Arizona- Ranked 2 of 80 in West area, top 5% in Nation- Doubled existing, stagnant market share in 6 months- Launched new product in new drug class (Amateza)

Southern Arizona

- Increased sales 9.2% in one year, highest in region- B2B sales in large retail chains- Built strong relationships with all levels of management in each store- Worked while attending Graduate School at the University of Arizona