Andy Petterson Email & Phone Number

Ponte Vedra Beach, Fl, Us

Shenzhen, Guangdong, Cn

Chicago, Illinois, Us

Chicago, Illinois, Us

White Plains, New York, Us

• Secured two new Category Captaincies at top performing retailers (Hy-Vee & Grocery Outlet) by strategizing with internal/external category management teams to identify optimal shelf placement and SKU mix, revamping the trade strategy/timing to create greater efficiency and optimizing non-trade pricing structures, which grew total category dollars at these key retailers• Achieved +3.6% YOY growth as Regional Sales Planning Lead, overcoming recall/allocation that affected >90% of the total portfolio for 6+ weeks during 2016 calendar year• Managed customer recall notices/allocation plan on behalf of Regional Team, which effectively minimized the impact to customers and drove Regional Team ACVs to within 5% of pre-recall levels within 8 weeks of being back online• Delivered plan that produced $600M worth of trade efficiency and increased total top-line growth by partnering with field sales/broker partners to identify inefficient price points and promotional timing• Partnered with internal Shopper Marketing team to develop tailored, customer specific marketing materials, themed events and promotions that drove consumer awareness of Sabra’s portfolio• Led redesign of the AOP process for total Sabra, which created a top-down/bottom-up approach that built in field sales feedback on distribution, customer specific IRI data and marketing efforts• Created Monthly Operating Review (MOR) presentations for C-Suite audience and delivered the content through monthly roundtable discussions of the business

Springdale, Ar, Us

• Managed day-to-day Sales Planning responsibilities for Sara Lee Frozen Sweet Goods, effectively leading the business to $100MM+ gross sales and $20MM+ trade budget targets• Created and actively maintained 4Ps guidance (product, pricing, promotion, and placement) to ensure organizational alignment on business objectives• Coordinated development of AOP with cross-functional partners and created customer specific volume, gross sales, and trade goals that drove profitable growth through efficient promotional spending• Led monthly S&OP/LE process which incorporated relevant customer specific details gleaned from consumption data, customer ordering patterns and communication with field sales• Drove the creation of sales decks for category reviews, innovation/capabilities/joint business planning sessions and delivered presentations to top National/Regional customers (Walmart, Kroger, Meijer, etc.)• Developed and communicated internal/external notices to the sales organization on new item launches, product changes, discontinuations, pricing adjustments, allocations and strategy changes through national sales meeting presentations, webinars, conference calls and weekly organizational announcements• Grew TPDs at top national customers by analyzing customer/category specific trends and then translated them into actionable recommendations that category buyers used to grow their businesses

Chicago, Il, Us

• Created initial product concept for Frittatas, a 2016 Frozen Breakfast Innovation for billion-dollar brand Jimmy Dean; Innovation success spurred roll-out of subsequent Jimmy Dean product platform in 2018 (Egg'wich)• Partnered with cross-functional leads to launch 70+ SKUs, resulting in first year gross sales of $250MM+ • Developed best in class go-to-market innovation sell materials for the sales organization (new item webinars, sell stories, sell sheets, sales samples, packaging flats, etc.)• Facilitated timely and accurate implementation of new items into IRI database• Collaborated with IRI to create Hillshire Brands proprietary Innovation Dashboard measuring KPIs for new item launches• Provided cross-functional leadership on innovation project teams, acting as the liaison between Field Sales/Sales Planning and Marketing/Finance/Supply/Demand/R&D/Plant Manufacturing• Recognized eight separate times by cross-functional team members and senior-level executives for demonstrating Hillshire Brands BIAs (Behaviors In Action)• Heart of Hillshire Award recipient (for leadership & performance) 8 weeks into employment

• Determined option valuation for fixed income, equity, commodity, and Eurodollar futures products• Researched and analyzed historical trends of interest rates as well as historical economic events to gauge the potential direction of interest rates into the future• Performed technical analysis of products in fixed income, short term interest rates (STIR), stock index, and commodity futures markets using various charts and studies• Forecasted Return On Investment (ROI) for trading portfolios utilizing self-created statistical database• Strategized daily with colleagues to stay updated on changing market conditions and attitudes• Executed and managed trading books in excess of $20MM on a daily basis