Andy Pondillo

Andy Pondillo Email and Phone Number

Seasoned Digital and Social Media Marketing Strategist | Audience Growth & ROI | Experienced in Niche Sector Marketing @ LinkedIn
sunnyvale, california, united states
Andy Pondillo's Location
Pittsburgh, Pennsylvania, United States, United States
Andy Pondillo's Contact Details

Andy Pondillo personal email

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About Andy Pondillo

Hello! I’m a firm believer that each person’s social media journey is unique to them. Mine is no different. Within my 13+ years of experience, I’ve seen a lot of things! Growing up in Houston, Texas we always had a motto to either “go big or go home.” Going big for me means being a social media ambassador to our industry. How can we grow understanding of our craft, our journeys, our passions? I’m here to share that journey with you.My core strengths lie in strategic social media planning, dynamic content creation and management, adept B2C/B2B paid marketing, meticulous budget oversight, influential influencer and community engagement, insightful analytics utilization, revenue optimization, and inspiring team leadership.I excel in aligning social media endeavors with broader business objectives, ensuring tangible outcomes such as revenue expansion and heightened audience engagement. Thriving in the rapid evolution of the digital landscape, I possess sharp adaptability skills, enabling me to swiftly pivot strategies to meet evolving market demands.✓ Contributed $500K to $12M significant revenue growth per year by co-hosting Tech Roadshows and EDU Roadshows, collectively attracting 50+ clients, driving business growth, and establishing valuable client relationships✓ Managed significant budgets of $650,000 per month for clients on LinkedIn across various verticals, including B2B, Cybersecurity, EdTech, HR, and Healthcare, leading to substantial return on ad spend and lead generation success.✓ Secured significant engagement milestones of 242,000+ engagements while orchestrating the management of UCLA's announcement as the #1 public university in the nation, thereby enhancing brand reputation and visibility.✓ Recorded 1.7M clicks per month on Yahoo Sports' radio division, with an avg. of 800,000 clicks, and elevated station ratings to the 2nd best within the sports genre in Houston by enhancing online presence & boosting audience engagement. Technical Skills: Adobe Premiere | Adobe Photoshop | AI | ChatGPT | MS Applications (Words, Excel, PowerPoint)Core Competencies include: Social Media Strategy Planning | Content Creation & Management | B2C/B2B Paid Marketing | Budget Management | High-Quality Content Creation | Influencer & Community Engagement | Analytics & Performance Optimization | Revenue Generation & Sales Support | Team Leadership & Mentoringandypondillo@gmail.com

Andy Pondillo's Current Company Details
LinkedIn

Linkedin

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Seasoned Digital and Social Media Marketing Strategist | Audience Growth & ROI | Experienced in Niche Sector Marketing
sunnyvale, california, united states
Website:
linkedin.com
Employees:
36309
Andy Pondillo Work Experience Details
  • Linkedin
    Sr. Content Solutions Consultant
    Linkedin Jul 2022 - Present
    Pittsburgh, Pennsylvania, United States
    $12M SIGNIFICANT REVENUE GROWTH | $15M SALES ACHIEVED Pioneered as the first EDU-specific addition to the Content Solutions team, consulting EDU and EdTech clients across North American regions. Spearheaded the development of LinkedIn creative playbooks tailored to support growth objectives, including video integration, EMEA expansion, and creative best practices. Established the LinkedIn Masterclass program, training hundreds of sales staff within Enterprise and Strategic Accounts… Show more $12M SIGNIFICANT REVENUE GROWTH | $15M SALES ACHIEVED Pioneered as the first EDU-specific addition to the Content Solutions team, consulting EDU and EdTech clients across North American regions. Spearheaded the development of LinkedIn creative playbooks tailored to support growth objectives, including video integration, EMEA expansion, and creative best practices. Established the LinkedIn Masterclass program, training hundreds of sales staff within Enterprise and Strategic Accounts. ➡ Generated up to $600K in new revenue per client by taking ownership and empowering sales staff to pitch new strategies activating new video cost centers.➡ Contributed $500K to $12M significant revenue growth per year by co-hosting Tech Roadshows and EDU Roadshows, collectively attracted 50+ clients, drove business growth, and established valuable client relationships➡ Achieved sales of $15M in contracted revenue by participating in presales and sales pitches for LinkedIn's Enterprise Accounts segment, thus driving revenue growth, expanding its customer base, enhancing reputation and credibility➡ Hosted webinars attended by 1,000+ marketers globally, enhanced brand awareness, generated leads, facilitated networking opportunities and contributed to knowledge dissemination within the industry.Core Expertise: Content Strategy Development | Revenue Generation | Sales Enablement | Presales and Sales Pitching | Content Creation and Management | Brand Awareness and Thought LeadershipVerticals Served: EDU | EdTech | GOV | B2B | Finserv | Tech | Startup | Travel | Automotive | Entertainment | Streaming | Consumer | Real Estate | Manufacturing | Oil & Gas Show less
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  • The Making Of A Marketer Podcast
    Podcast Host
    The Making Of A Marketer Podcast Dec 2022 - Present
    Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson explore other marketers stories. Join us each week as we learn all things marketing from the c-suite, social media experts, business leaders, influencers, entrepreneurs, and designers. Find out what our guests are currently working on and how you can use their tips and insights to make your marketing work.If you want to be part of our community, join in the conversation and follow on: LinkedIn ➡ The Making of… Show more Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson explore other marketers stories. Join us each week as we learn all things marketing from the c-suite, social media experts, business leaders, influencers, entrepreneurs, and designers. Find out what our guests are currently working on and how you can use their tips and insights to make your marketing work.If you want to be part of our community, join in the conversation and follow on: LinkedIn ➡ The Making of a Marketer Podcast, Spotify ➡ bit.ly/3I95X90, Apple ➡ bit.ly/3KgVvPn, and Google ➡ bit.ly/3lJs9z0. Show less
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  • Rice University - Susanne M. Glasscock School Of Continuing Studies
    Guest Instructor
    Rice University - Susanne M. Glasscock School Of Continuing Studies Mar 2020 - Present
    Houston, Texas, United States
    Guest instructor for social media courses related to Video Strategy and LinkedIn Marketing. Classes are a part of a series for business professional certificates through Rice University.
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  • Five Mill, Inc.
    Partner, Social Media Marketing
    Five Mill, Inc. Mar 2021 - Jul 2022
    Pittsburgh, Pennsylvania, United States
    $650,000 BUDGET HANDLED | TO 300-600% RETURN ON AD SPEND (ROAS)Developed content across LinkedIn accounts, including copy, Message Ads, and Conversation Ads, to support early and down funnel initiatives, enhancing engagement and conversion rates. Introduced and led the agency's LinkedIn practices, strategy, and dynamics, expanding the client roster from 3 to 10+. Coordinated with clients on Account-Based Marketing (ABM) strategy using services such as 6Sense, Demandbase, and HubSpot… Show more $650,000 BUDGET HANDLED | TO 300-600% RETURN ON AD SPEND (ROAS)Developed content across LinkedIn accounts, including copy, Message Ads, and Conversation Ads, to support early and down funnel initiatives, enhancing engagement and conversion rates. Introduced and led the agency's LinkedIn practices, strategy, and dynamics, expanding the client roster from 3 to 10+. Coordinated with clients on Account-Based Marketing (ABM) strategy using services such as 6Sense, Demandbase, and HubSpot, aligning efforts with client objectives and driving targeted results. ➡ Raised client spending by 200-300% Y-OY by pitching clients and becoming a trusted point of contact for Director/VP+ staff, thus increasing revenue, enhancing relationships, strengthening reputation, and fostering sustainable growth.➡ Managed significant budgets of $650,000 per month for clients on LinkedIn across various verticals, including B2B, Cybersecurity, EdTech, HR, and Healthcare, leading to substantial return on ad spend and lead generation success.➡ Achieved lead development costs as low as $25 per webinar lead and $150 per demo lead across top accounts, this helped to gain a competitive advantage in the market.➡ Developed down funnel retargeting strategies that led to 300-600% return on ad spend (ROAS) in opportunities with Paid LinkedIn initiatives, thus facilitating data-driven optimization for future marketing campaigns.Core Expertise: Strategic Leadership | Paid Social Media Management | LinkedIn Advertising | Client Relationship Management | Content Development | Account-Based Marketing (ABM)Verticals Served: EDU | EdTech | B2B | Tech | Startup Show less
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  • Freelance
    Freelance Social Media Projects
    Freelance Jan 2017 - Jul 2022
    ➡ Drove 70,000+ video views during pre-promotion at under $0.20 per click while orchestrating a comprehensive personal branding campaign for Grammy Award-winning classical musician Jennifer Thomas.➡ Secured 300% increase in engagement and over 100% growth in open house attendance through FB-Live strategies by collaborating with a real estate agent to enhance marketing strategies on Facebook and Instagram.Core Expertise: Personal Branding | Client Engagement | Video Marketing |… Show more ➡ Drove 70,000+ video views during pre-promotion at under $0.20 per click while orchestrating a comprehensive personal branding campaign for Grammy Award-winning classical musician Jennifer Thomas.➡ Secured 300% increase in engagement and over 100% growth in open house attendance through FB-Live strategies by collaborating with a real estate agent to enhance marketing strategies on Facebook and Instagram.Core Expertise: Personal Branding | Client Engagement | Video Marketing | Campaign Optimization | Social Media Advertising | Content Creation and Curation | Networking and CollaborationVerticals Served: Entertainment | Real Estate Show less
  • Barkley
    Social Media Supervisor
    Barkley Mar 2020 - Mar 2021
    Pittsburgh, Pennsylvania, United States
    242,000+ SOCIAL MEDIA ENGAGEMENTS | $100,000 TOTAL BUDGET HANDLED Led as the supervisor and strategist for social media initiatives across diverse industries, including higher education, tourism, and health. Managed paid social media clients within the higher education sector, including institutions like UCLA, University of Texas, University of Virginia, and Penn State, achieved lead generation with cost-efficient results. Led and managed a three-person paid social media team, providing… Show more 242,000+ SOCIAL MEDIA ENGAGEMENTS | $100,000 TOTAL BUDGET HANDLED Led as the supervisor and strategist for social media initiatives across diverse industries, including higher education, tourism, and health. Managed paid social media clients within the higher education sector, including institutions like UCLA, University of Texas, University of Virginia, and Penn State, achieved lead generation with cost-efficient results. Led and managed a three-person paid social media team, providing guidance, mentorship, and fostering a collaborative work environment. ➡ Achieved acquisition costs as low as $30 per lead and $250 per graduate study application through the development of lead generation strategies, ultimately driving revenue and organizational success.➡ Handled budgets exceeding $100,000 while managing digital spending strategies across various platforms, including Facebook, Twitter, Snapchat, TikTok, and LinkedIn, optimizing campaign performance and maximizing ROI for clients. ➡ Secured significant engagement milestones of 242,000+ engagements while orchestrating the management of UCLA's announcement as the #1 public university in the nation, thereby enhancing brand reputation and visibility.Core Expertise: Strategic Leadership | Client Management | Team Management and Mentorship | Lead Generation Strategies | Budget Management | Campaign OptimizationVerticals Served: EDU | EdTech | Travel Show less
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  • Space Center Houston
    Social Media Specialist
    Space Center Houston Apr 2018 - Mar 2020
    Houston, Texas Area
    115,000 SOCIAL MEDIA FOLLOWERS INCREASED | 2900% ROI ACHIEVED | 22M+ POST IMPRESSIONS GARNERED Introduced a brand-new social media program at Space Center Houston, becoming the first social media/content specialist hired for the role. Managed the CEO's Instagram account designed and executed an executive thought leadership strategy, further enhancing the organization's brand and industry influence. Reached 600,000 timelines on social media while producing the #ApolloHOU video series… Show more 115,000 SOCIAL MEDIA FOLLOWERS INCREASED | 2900% ROI ACHIEVED | 22M+ POST IMPRESSIONS GARNERED Introduced a brand-new social media program at Space Center Houston, becoming the first social media/content specialist hired for the role. Managed the CEO's Instagram account designed and executed an executive thought leadership strategy, further enhancing the organization's brand and industry influence. Reached 600,000 timelines on social media while producing the #ApolloHOU video series, featuring guest testimonials about the significance of the Moon landing and promotional videos for artists like "Walk The Moon" and "Phillip Phillips." ➡ Increased followers by 115,000 with Instagram experiencing a 100% growth and also secured 40,000+ engagements per week across all Space Center Houston programs by developing and executing social media content strategies.➡ Achieved 2900% ROI by establishing a paid content strategy for the membership program, increased membership sign-ups, improved member engagement, and boosted revenue.➡ Garnered 22M+ impressions and reached 3M unique users while leading the social media strategy for significant events like the SEEC conference and the Apollo 50th celebration, leading to trending hashtags and record-breaking attendance.Core Expertise: Social Media Strategy Development | Audience Engagement | Content Creation and Management | Executive Thought Leadership | Strategic Partnerships Show less
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  • Spry Marketing
    Social Media Specialist
    Spry Marketing Mar 2017 - Dec 2017
    Houston, Texas
    ➡ Managed the HeyOrca social media automation system for 20+ social media calendars, ensured consistent and timely content scheduling, efficient workflow management, and streamlined collaboration with clients and team members.➡ Budgeted social media campaigns for high-valued clients ranging from $2,000 to $15,000 monthly, optimized campaign performance, maximized return on investment, and achieved client objectives within allocated budgets.Core Expertise: Social Media Management |… Show more ➡ Managed the HeyOrca social media automation system for 20+ social media calendars, ensured consistent and timely content scheduling, efficient workflow management, and streamlined collaboration with clients and team members.➡ Budgeted social media campaigns for high-valued clients ranging from $2,000 to $15,000 monthly, optimized campaign performance, maximized return on investment, and achieved client objectives within allocated budgets.Core Expertise: Social Media Management | Content Scheduling and Coordination | Client and Team Communication | Campaign Budgeting | ROI AnalysisVerticals Served: Retail | Healthcare | eCommerce | Beauty Show less
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  • Studio Brand Collective: A Houston Marketing And Branding Agency
    Digital Marketing Manager -- Social Media
    Studio Brand Collective: A Houston Marketing And Branding Agency Jul 2016 - Mar 2017
    Houston, Texas
    ➡ Developed content and newsletters for 20-25 clients across diverse industries; notably, restaurant clients experienced significant increases in Facebook likes, averaging 50-60 likes per week.➡ Increased brand visibility, engagement, and lead generation by developing and executing social media marketing strategies for paid clients across various platforms, including LinkedIn, Facebook, Twitter, and Google+. Core Expertise: Content Development | Newsletter Management | Social Media… Show more ➡ Developed content and newsletters for 20-25 clients across diverse industries; notably, restaurant clients experienced significant increases in Facebook likes, averaging 50-60 likes per week.➡ Increased brand visibility, engagement, and lead generation by developing and executing social media marketing strategies for paid clients across various platforms, including LinkedIn, Facebook, Twitter, and Google+. Core Expertise: Content Development | Newsletter Management | Social Media Marketing Strategy | Client Relationship Management | Audience EngagementVerticals Served: Restaurant | Engineering | Healthcare | B2B Show less
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  • Gow Media
    Web Content & Social Media Manager
    Gow Media Oct 2012 - Jul 2016
    ➡ Achieved an average reach of 10,000 per post and gained 150 new "likes" weekly, without any ad budget, while managing the launch of ESPN 97.5's social media program; became the top performer in the Houston sports radio market. ➡ Recorded 1.7M clicks per month on Yahoo Sports' radio division, with an avg. of 800,000 clicks, and elevated station ratings to the 2nd best within the sports genre in Houston by enhancing online presence & boosting audience engagement. Core Expertise:… Show more ➡ Achieved an average reach of 10,000 per post and gained 150 new "likes" weekly, without any ad budget, while managing the launch of ESPN 97.5's social media program; became the top performer in the Houston sports radio market. ➡ Recorded 1.7M clicks per month on Yahoo Sports' radio division, with an avg. of 800,000 clicks, and elevated station ratings to the 2nd best within the sports genre in Houston by enhancing online presence & boosting audience engagement. Core Expertise: Social Media Management | Audience Engagement | Analytics and Insights | Content Creation | Market Research | Brand Promotion Show less
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  • Bryan Broadcasting Corporation
    On Air Personality
    Bryan Broadcasting Corporation Aug 2010 - Oct 2012
    Bryan/College Station, Texas Area
    Weekend CHR Talent “Krash”, Operate/Maintain an active blog on CANDY95.COM, Operate Wireready® data entry system, Update and present original content on personal and station Twitter/Facebook accounts, Operate remote broadcasts, Stay active in the community with promotions, Fill in for full time on-air talent when needed, Operate phones, Operate station text messaging via Hipcricket©, Audio editing.
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  • Cbs Radio Houston
    Intern
    Cbs Radio Houston Jun 2010 - Aug 2010
    Houston, Tx
    Hot 95.7 KKHH-FM CHR/MResponsibilities Include: Operate Promo Suite® data entry system, Execute/Monitor station contesting via Vibes© marketing software, Assisting in updates/loading content of HOT957HOUSTON.COM & station Twitter/Facebook accounts, Accurately log incoming music requests & commercial inventory, Creating weekly Spin Reports for ENERGY 95-7 HD-2 utilizing RCS/Selector®, Audio editing, and On-Air experience with host Kaden.Sports Radio 610 KILT-AM Sports… Show more Hot 95.7 KKHH-FM CHR/MResponsibilities Include: Operate Promo Suite® data entry system, Execute/Monitor station contesting via Vibes© marketing software, Assisting in updates/loading content of HOT957HOUSTON.COM & station Twitter/Facebook accounts, Accurately log incoming music requests & commercial inventory, Creating weekly Spin Reports for ENERGY 95-7 HD-2 utilizing RCS/Selector®, Audio editing, and On-Air experience with host Kaden.Sports Radio 610 KILT-AM Sports TalkResponsibilities Include: Acquiring interview audio (On-Location) from Houston Astros & Houston Texans professional athletes, Audio editing, Screening incoming calls, and assisting hosts Robert Hensely & Rich Lord. Show less
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Andy Pondillo Skills

Social Media Facebook Digital Media Social Media Marketing Creative Writing Broadcast Radio Producing Radio Audio Editing Radio Broadcasting Radio Host Video Editing Blogging Editing Final Cut Pro Sound Interviews Radio Promotions Sports Television Adobe Audition Marketing Broadcast Journalism Music Broadcasting Radio Production Writing Twitter Microsoft Office Digital Marketing Management Search Engine Optimization Search Engine Marketing Video Advertising Media Relations Public Speaking Event Planning Video Production Pay Per Click Google Adwords Google Analytics Email Marketing Content Management Copywriting Sponsorship Leadership Facebook Marketing Business To Business Content Marketing Influencer Marketing Digital Strategy Media Strategy Social Media Communications Content Strategy

Andy Pondillo Education Details

Frequently Asked Questions about Andy Pondillo

What company does Andy Pondillo work for?

Andy Pondillo works for Linkedin

What is Andy Pondillo's role at the current company?

Andy Pondillo's current role is Seasoned Digital and Social Media Marketing Strategist | Audience Growth & ROI | Experienced in Niche Sector Marketing.

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What schools did Andy Pondillo attend?

Andy Pondillo attended Sam Houston State University.

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Andy Pondillo has skills like Social Media, Facebook, Digital Media, Social Media Marketing, Creative Writing, Broadcast, Radio Producing, Radio, Audio Editing, Radio Broadcasting, Radio Host, Video Editing.

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