Andy Pondillo Email & Phone Number

Pittsburgh, Pennsylvania, United States

$12M SIGNIFICANT REVENUE GROWTH | $15M SALES ACHIEVED Pioneered as the first EDU-specific addition to the Content Solutions team, consulting EDU and EdTech clients across North American regions. Spearheaded the development of LinkedIn creative playbooks tailored to support growth objectives, including video integration, EMEA expansion, and creative best practices. Established the LinkedIn Masterclass program, training hundreds of sales staff within Enterprise and Strategic Accounts… Show more $12M SIGNIFICANT REVENUE GROWTH | $15M SALES ACHIEVED Pioneered as the first EDU-specific addition to the Content Solutions team, consulting EDU and EdTech clients across North American regions. Spearheaded the development of LinkedIn creative playbooks tailored to support growth objectives, including video integration, EMEA expansion, and creative best practices. Established the LinkedIn Masterclass program, training hundreds of sales staff within Enterprise and Strategic Accounts. ➡ Generated up to $600K in new revenue per client by taking ownership and empowering sales staff to pitch new strategies activating new video cost centers.➡ Contributed $500K to $12M significant revenue growth per year by co-hosting Tech Roadshows and EDU Roadshows, collectively attracted 50+ clients, drove business growth, and established valuable client relationships➡ Achieved sales of $15M in contracted revenue by participating in presales and sales pitches for LinkedIn's Enterprise Accounts segment, thus driving revenue growth, expanding its customer base, enhancing reputation and credibility➡ Hosted webinars attended by 1,000+ marketers globally, enhanced brand awareness, generated leads, facilitated networking opportunities and contributed to knowledge dissemination within the industry.Core Expertise: Content Strategy Development | Revenue Generation | Sales Enablement | Presales and Sales Pitching | Content Creation and Management | Brand Awareness and Thought LeadershipVerticals Served: EDU | EdTech | GOV | B2B | Finserv | Tech | Startup | Travel | Automotive | Entertainment | Streaming | Consumer | Real Estate | Manufacturing | Oil & Gas Show less

Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson explore other marketers stories. Join us each week as we learn all things marketing from the c-suite, social media experts, business leaders, influencers, entrepreneurs, and designers. Find out what our guests are currently working on and how you can use their tips and insights to make your marketing work.If you want to be part of our community, join in the conversation and follow on: LinkedIn ➡ The Making of… Show more Welcome to “The Making of a Marketer”, where Andy Pondillo and Jess Nickerson explore other marketers stories. Join us each week as we learn all things marketing from the c-suite, social media experts, business leaders, influencers, entrepreneurs, and designers. Find out what our guests are currently working on and how you can use their tips and insights to make your marketing work.If you want to be part of our community, join in the conversation and follow on: LinkedIn ➡ The Making of a Marketer Podcast, Spotify ➡ bit.ly/3I95X90, Apple ➡ bit.ly/3KgVvPn, and Google ➡ bit.ly/3lJs9z0. Show less

Houston, Texas, United States

Guest instructor for social media courses related to Video Strategy and LinkedIn Marketing. Classes are a part of a series for business professional certificates through Rice University.

Pittsburgh, Pennsylvania, United States

$650,000 BUDGET HANDLED | TO 300-600% RETURN ON AD SPEND (ROAS)Developed content across LinkedIn accounts, including copy, Message Ads, and Conversation Ads, to support early and down funnel initiatives, enhancing engagement and conversion rates. Introduced and led the agency's LinkedIn practices, strategy, and dynamics, expanding the client roster from 3 to 10+. Coordinated with clients on Account-Based Marketing (ABM) strategy using services such as 6Sense, Demandbase, and HubSpot… Show more $650,000 BUDGET HANDLED | TO 300-600% RETURN ON AD SPEND (ROAS)Developed content across LinkedIn accounts, including copy, Message Ads, and Conversation Ads, to support early and down funnel initiatives, enhancing engagement and conversion rates. Introduced and led the agency's LinkedIn practices, strategy, and dynamics, expanding the client roster from 3 to 10+. Coordinated with clients on Account-Based Marketing (ABM) strategy using services such as 6Sense, Demandbase, and HubSpot, aligning efforts with client objectives and driving targeted results. ➡ Raised client spending by 200-300% Y-OY by pitching clients and becoming a trusted point of contact for Director/VP+ staff, thus increasing revenue, enhancing relationships, strengthening reputation, and fostering sustainable growth.➡ Managed significant budgets of $650,000 per month for clients on LinkedIn across various verticals, including B2B, Cybersecurity, EdTech, HR, and Healthcare, leading to substantial return on ad spend and lead generation success.➡ Achieved lead development costs as low as $25 per webinar lead and $150 per demo lead across top accounts, this helped to gain a competitive advantage in the market.➡ Developed down funnel retargeting strategies that led to 300-600% return on ad spend (ROAS) in opportunities with Paid LinkedIn initiatives, thus facilitating data-driven optimization for future marketing campaigns.Core Expertise: Strategic Leadership | Paid Social Media Management | LinkedIn Advertising | Client Relationship Management | Content Development | Account-Based Marketing (ABM)Verticals Served: EDU | EdTech | B2B | Tech | Startup Show less

➡ Drove 70,000+ video views during pre-promotion at under $0.20 per click while orchestrating a comprehensive personal branding campaign for Grammy Award-winning classical musician Jennifer Thomas.➡ Secured 300% increase in engagement and over 100% growth in open house attendance through FB-Live strategies by collaborating with a real estate agent to enhance marketing strategies on Facebook and Instagram.Core Expertise: Personal Branding | Client Engagement | Video Marketing |… Show more ➡ Drove 70,000+ video views during pre-promotion at under $0.20 per click while orchestrating a comprehensive personal branding campaign for Grammy Award-winning classical musician Jennifer Thomas.➡ Secured 300% increase in engagement and over 100% growth in open house attendance through FB-Live strategies by collaborating with a real estate agent to enhance marketing strategies on Facebook and Instagram.Core Expertise: Personal Branding | Client Engagement | Video Marketing | Campaign Optimization | Social Media Advertising | Content Creation and Curation | Networking and CollaborationVerticals Served: Entertainment | Real Estate Show less

Pittsburgh, Pennsylvania, United States

242,000+ SOCIAL MEDIA ENGAGEMENTS | $100,000 TOTAL BUDGET HANDLED Led as the supervisor and strategist for social media initiatives across diverse industries, including higher education, tourism, and health. Managed paid social media clients within the higher education sector, including institutions like UCLA, University of Texas, University of Virginia, and Penn State, achieved lead generation with cost-efficient results. Led and managed a three-person paid social media team, providing… Show more 242,000+ SOCIAL MEDIA ENGAGEMENTS | $100,000 TOTAL BUDGET HANDLED Led as the supervisor and strategist for social media initiatives across diverse industries, including higher education, tourism, and health. Managed paid social media clients within the higher education sector, including institutions like UCLA, University of Texas, University of Virginia, and Penn State, achieved lead generation with cost-efficient results. Led and managed a three-person paid social media team, providing guidance, mentorship, and fostering a collaborative work environment. ➡ Achieved acquisition costs as low as $30 per lead and $250 per graduate study application through the development of lead generation strategies, ultimately driving revenue and organizational success.➡ Handled budgets exceeding $100,000 while managing digital spending strategies across various platforms, including Facebook, Twitter, Snapchat, TikTok, and LinkedIn, optimizing campaign performance and maximizing ROI for clients. ➡ Secured significant engagement milestones of 242,000+ engagements while orchestrating the management of UCLA's announcement as the #1 public university in the nation, thereby enhancing brand reputation and visibility.Core Expertise: Strategic Leadership | Client Management | Team Management and Mentorship | Lead Generation Strategies | Budget Management | Campaign OptimizationVerticals Served: EDU | EdTech | Travel Show less

Houston, Texas Area

115,000 SOCIAL MEDIA FOLLOWERS INCREASED | 2900% ROI ACHIEVED | 22M+ POST IMPRESSIONS GARNERED Introduced a brand-new social media program at Space Center Houston, becoming the first social media/content specialist hired for the role. Managed the CEO's Instagram account designed and executed an executive thought leadership strategy, further enhancing the organization's brand and industry influence. Reached 600,000 timelines on social media while producing the #ApolloHOU video series… Show more 115,000 SOCIAL MEDIA FOLLOWERS INCREASED | 2900% ROI ACHIEVED | 22M+ POST IMPRESSIONS GARNERED Introduced a brand-new social media program at Space Center Houston, becoming the first social media/content specialist hired for the role. Managed the CEO's Instagram account designed and executed an executive thought leadership strategy, further enhancing the organization's brand and industry influence. Reached 600,000 timelines on social media while producing the #ApolloHOU video series, featuring guest testimonials about the significance of the Moon landing and promotional videos for artists like "Walk The Moon" and "Phillip Phillips." ➡ Increased followers by 115,000 with Instagram experiencing a 100% growth and also secured 40,000+ engagements per week across all Space Center Houston programs by developing and executing social media content strategies.➡ Achieved 2900% ROI by establishing a paid content strategy for the membership program, increased membership sign-ups, improved member engagement, and boosted revenue.➡ Garnered 22M+ impressions and reached 3M unique users while leading the social media strategy for significant events like the SEEC conference and the Apollo 50th celebration, leading to trending hashtags and record-breaking attendance.Core Expertise: Social Media Strategy Development | Audience Engagement | Content Creation and Management | Executive Thought Leadership | Strategic Partnerships Show less

Houston, Texas

➡ Managed the HeyOrca social media automation system for 20+ social media calendars, ensured consistent and timely content scheduling, efficient workflow management, and streamlined collaboration with clients and team members.➡ Budgeted social media campaigns for high-valued clients ranging from $2,000 to $15,000 monthly, optimized campaign performance, maximized return on investment, and achieved client objectives within allocated budgets.Core Expertise: Social Media Management |… Show more ➡ Managed the HeyOrca social media automation system for 20+ social media calendars, ensured consistent and timely content scheduling, efficient workflow management, and streamlined collaboration with clients and team members.➡ Budgeted social media campaigns for high-valued clients ranging from $2,000 to $15,000 monthly, optimized campaign performance, maximized return on investment, and achieved client objectives within allocated budgets.Core Expertise: Social Media Management | Content Scheduling and Coordination | Client and Team Communication | Campaign Budgeting | ROI AnalysisVerticals Served: Retail | Healthcare | eCommerce | Beauty Show less

Houston, Texas

➡ Developed content and newsletters for 20-25 clients across diverse industries; notably, restaurant clients experienced significant increases in Facebook likes, averaging 50-60 likes per week.➡ Increased brand visibility, engagement, and lead generation by developing and executing social media marketing strategies for paid clients across various platforms, including LinkedIn, Facebook, Twitter, and Google+. Core Expertise: Content Development | Newsletter Management | Social Media… Show more ➡ Developed content and newsletters for 20-25 clients across diverse industries; notably, restaurant clients experienced significant increases in Facebook likes, averaging 50-60 likes per week.➡ Increased brand visibility, engagement, and lead generation by developing and executing social media marketing strategies for paid clients across various platforms, including LinkedIn, Facebook, Twitter, and Google+. Core Expertise: Content Development | Newsletter Management | Social Media Marketing Strategy | Client Relationship Management | Audience EngagementVerticals Served: Restaurant | Engineering | Healthcare | B2B Show less

➡ Achieved an average reach of 10,000 per post and gained 150 new "likes" weekly, without any ad budget, while managing the launch of ESPN 97.5's social media program; became the top performer in the Houston sports radio market. ➡ Recorded 1.7M clicks per month on Yahoo Sports' radio division, with an avg. of 800,000 clicks, and elevated station ratings to the 2nd best within the sports genre in Houston by enhancing online presence & boosting audience engagement. Core Expertise:… Show more ➡ Achieved an average reach of 10,000 per post and gained 150 new "likes" weekly, without any ad budget, while managing the launch of ESPN 97.5's social media program; became the top performer in the Houston sports radio market. ➡ Recorded 1.7M clicks per month on Yahoo Sports' radio division, with an avg. of 800,000 clicks, and elevated station ratings to the 2nd best within the sports genre in Houston by enhancing online presence & boosting audience engagement. Core Expertise: Social Media Management | Audience Engagement | Analytics and Insights | Content Creation | Market Research | Brand Promotion Show less

Bryan/College Station, Texas Area

Weekend CHR Talent “Krash”, Operate/Maintain an active blog on CANDY95.COM, Operate Wireready® data entry system, Update and present original content on personal and station Twitter/Facebook accounts, Operate remote broadcasts, Stay active in the community with promotions, Fill in for full time on-air talent when needed, Operate phones, Operate station text messaging via Hipcricket©, Audio editing.

Houston, Tx

Hot 95.7 KKHH-FM CHR/MResponsibilities Include: Operate Promo Suite® data entry system, Execute/Monitor station contesting via Vibes© marketing software, Assisting in updates/loading content of HOT957HOUSTON.COM & station Twitter/Facebook accounts, Accurately log incoming music requests & commercial inventory, Creating weekly Spin Reports for ENERGY 95-7 HD-2 utilizing RCS/Selector®, Audio editing, and On-Air experience with host Kaden.Sports Radio 610 KILT-AM Sports… Show more Hot 95.7 KKHH-FM CHR/MResponsibilities Include: Operate Promo Suite® data entry system, Execute/Monitor station contesting via Vibes© marketing software, Assisting in updates/loading content of HOT957HOUSTON.COM & station Twitter/Facebook accounts, Accurately log incoming music requests & commercial inventory, Creating weekly Spin Reports for ENERGY 95-7 HD-2 utilizing RCS/Selector®, Audio editing, and On-Air experience with host Kaden.Sports Radio 610 KILT-AM Sports TalkResponsibilities Include: Acquiring interview audio (On-Location) from Houston Astros & Houston Texans professional athletes, Audio editing, Screening incoming calls, and assisting hosts Robert Hensely & Rich Lord. Show less