In my role as a beer consultant I strive to make the world a better place one beer at a time. In our store I am responsible for all beer purchasing, sales, merchandising, and inventory management. I have developed stronger relationships with local distributors and more than 100 craft breweries to increase sales volume while also bringing to market rare and allocated products. My objectives are to increase exposure to local and lesser known breweries, while also improving overall department revenue. Working with distributors and brewery reps I schedule and implement craft beer sampling events designed to increase sales of featured brands. Through a focus on customer service I am able to help both seasoned beer enthusiasts and those new to the craft beer scene find and purchase beers meeting their particular needs.As an accomplished marketing professional who has delivered innovative sales and marketing solutions in highly competitive B2B and B2C environments I know a thing or two about combining the art and science of marketing to achieve business objective. I’ve found that the key to success is to listen to, and learn from stakeholder and audience needs. With that understanding I collaborate with business heads to develop comprehensive marketing plans and then lead the implementation of creative programs designed to elevate brand positioning and penetrate specific markets. This is done with an eye to achieving key performance indicators while managing costs, and ultimately, to increase sales and revenue.Specialties: Marketing strategy, content marketing, integrated campaigns, lead generation, sales enablement programs, marketing communication, product positioning, database marketing, social media, events, segmentation, brand development, media planning and analysis, vendor management.
Listed skills include Marketing Strategy, Marketing, Marketing Communications, Digital Marketing, and 33 others.
