Andy Ruff Email & Phone Number

It's been an exciting career! Starting with King Soopers and City Market in the Kroger Denver division where we were the first to launch the Value Card loyalty program within the Kroger family of stores. It was here, at the earliest stages of customer specific marketing programs in the United States, where I began to hone my aptitude for turning data into profits – we were first and had to build it from the ground up with little historical guidance.Since then, I have served as the senior marketing strategist for member retailers at Supervalu in the wholesale sector, to national director of loyalty accounts for loyalty providers in the service sector, and now as VP of Community Rewards in a cause and loyalty marketing firm. I have a keen understanding of the interplay of how personalized marketing, advertising and merchandising optimization within a rewards structure formulates an organization’s value and brand identity. Delivering on the opportunity to turn customer data into profits, in all facets of the corporate structure, will lead the way to a prosperous future. That is the challenge; the success I have had is in balancing the marketing opportunities with the corporate culture landmines. This requires creative thinking, situational awareness, fact-based decision-making, and proof of performance post-promotion analysis - all while approaching problems in strategically innovate ways. These successes are not built in isolation, without fostering an attitude of team spirit, collaboration, joie de vivre and a passionate vision of the future we can make together, success is hard to come by. I cannot do this alone, and I have successfully lead cross-functional teams who share in a belief that the future is what we make it!As a nationally recognized pioneer in the adaptation, margin management, data insights and advertising of breakthrough innovations in loyalty marketing, I look forward every day to delivering on the brand promise.

Listed skills include Loyalty Marketing, Cause Marketing, Customer Analyitics, Loyalty Marketing Consultation, and 18 others.

• 

  Fort Lewis College

  Mathematics