Andy S. Chow Email and Phone Number

- Single handedly launched, developed, and managed SendMe Mobile’s SEM campaigns across Google, Yahoo, and MSN(Bing.com).- Within 6 months, developed SEM campaigns to an annualized 7 figure spend, while achieving a CPA 25% below target.- Within 12 months, further developed SEM campaigns to an annualized multimillion dollar spend, while achieving an even lower CPA.- Took over advertising efforts of SendMe Mobile’s sister site, mbuzzy.com, which consisted of Google Mobile Adwords, Yahoo Mobile, and mobile ad networks.- Increased mbuzzy.com’s monthly registrations by 400%, while reducing CPA by 50%.

-With a $4 million yearly budget, increased SEM ROI by approximately 55% by restructuring existing campaigns, managing bids, optimizing landing pages, expanding keywords sets, and writing ad copies-Identified necessary system upgrades for internal SEM tools, wrote design specifications, and tested resulting outputs from IT teams.-Integrated the Coremetrics Search/Bid Management Tool with RedEnvelope systems and utilized it for extensive analysis and day-to-day management of SEM efforts-Partnered with the Web Site, Email, and Catalog management teams to analyze data in various channels in order to increase efficiency and coordinate promotional offers-Managed two Marketing Associates who assisted in campaign restructuring efforts and improving efficiency-Managed relationship with outsourced SEO agency and insured the utilization of SEM knowledge in SEO efforts while tracked and forecasted performance -Evaluated potential new partners; negotiated pricing and terms of service

-Increased company profitability by approximately 40% by analyzing specific demographics, targeting sales efforts, and implementing pricing strategies for online mortgage and education lead generation-Created excel models, queries, and procedures as part of ongoing portfolio analysis-Developed client business trend analyses to support performance enhancement strategies-Assessed product customization and performance through various analyses, including competitor benchmarking exercises-Developed and implemented comprehensive client product portfolios and strategies to champion client growth within the company

-Increased client profitability by approximately 60% through analysis of key metrics, ensuring prompt and proper resolution of business issues, and tracking of actual activity against forecasts-Managed Paid Search campaigns for clients across various industries; retail, mortgage lead generation, education lead generation, and legal services with a combined yearly budget of $35 million-Executed quantitative analyses and modeling to translate data into actionable recommendations-Created concise and meaningful analyses for Efficient Frontier and its clients through research and development of key business drivers, trends, and industry operated metrics including ROI on advertising placements and designs-Interacted regularly with clients and all levels of management to discuss findings

-Analyzed financial and web traffic data for business trends and performance metrics-Drove company profitability through the development of pricing models based on web traffic and client demand-Analyzed testing results and suggested new tests to increase performance and revenue-Maximized reporting capabilities by acquired an in-depth understanding of company-wide information systems and database structures-Supported the marketing team and senior management by generating ad hoc and scheduled reports, and troubleshooting reporting/data inquiries-Improved efficiency and developed best practices for internal information management, reporting, and communication