Andy Serna Email & Phone Number

San Antonio, Texas, United States

• Managed digital marketing projects for new Hyundai dealership from initial planning through final implementation that lead to a first month’s sales total of over 100 units and a fourth place regional sales ranking.
• Planned monthly marketing budgets for three dealerships that lead to a 15% increase in website traffic and 9% increase in sales leads.
• Tracked and analyzed third party lead data to identify missed sales opportunities that increased sales conversion by 4%.
• Directed monthly review meetings with vendors and sales leaders that led to faster execution of new month sales and marketing tactics.

San Antonio, Texas, United States

• Extracted, analyzed and transformed sales data that resolved discrepancies and provided Senior Leadership with Region sales metrics.
• Developed and maintained a report that identified Dealers that did not register a sale. Report was used by Sales team to coach and led to an increase of 8% for highlighted Dealers.
• Represented the DSO team as the subject matter expert for all customer acquisition and sales metric projects which led to the only event ROI template for field marketing being created.
• Awarded the DSO MVP for Q1 2020.

San Antonio, Texas, United States

• Researched and developed competitive market analysis that identified reasons for decrease of share of gross ads and forecasted loss of market share. Recommendations lead to the development of a new dealer store layout.
• Developed and taught an Excel and Qlik training as part of an initiative to train field marketing specialists. This led to a 20% increase in quality data extraction.
• Optimized marketing tactic identifying areas of high sales potential by utilizing demographic data that increased share of gross ads by 9% region wide.
• Created and managed sales metric dashboard used by Senior and Executive Leadership that streamlined data reporting from 3 sources to a single file.

San Antonio, Texas Area

• Created and maintained a library of models and dashboards to produce consistent business intelligence results.
• Analyzed call center metrics that increased productivity by 15%.
• Mentored team members about planning, analyzing and presenting data.
• Provided recommendations on incentives offered to sales representatives that increased sales by 10%.

San Antonio, Texas Area

• Analyzed market benchmarks and developed competitive analysis that increased share of gross adds by 6%
• Created Region scorecard that ranked markets, Dealers, and Sales staff. This report led to an 18% improvement in ranked metrics.
• Collaborated with cross functional teams to provide strategic insights and deliver consistent business solutions.

San Antonio, Texas Area

• Founded baseball & softball training facility in San Antonio. Managed business operations, marketing, and services to support talent development of 100+ softball & baseball teams.
• Developed start-up and scaling cost estimates for business plan to secure investment funding. Negotiated with contractors and suppliers for collection and reduction of invoices.
• Established standard operation procedures from ground up, documenting effective business processes and analyzing redundant procedures to ensure business needs were met.
• Developed metrics derived from raw company data to track and improve organizational efficiencies & revenue. Generated $25,000 monthly, sold company for $220,000.

San Antonio, Texas Area

• Supervised development, award, and execution of government contracts and task orders. Managed 100+ government contracts from proposal development to completion.
• Reviewed expense reports for accuracy and proper expense disclosure while generating weekly & monthly expense reports for accounting management.
• Facilitated successful internal & external audits of government owned property to track, maintain, and return $125K in equipment.
• Addressed government Contracting Officer’s concerns in accordance with identify required implementation changes and to obtain corresponding forms.

San Antonio, Texas Area

Created, maintained and updated business systems and databases for emerging business market.Researched utilization variances and reduced patient ER visits by 15%.Recommended operational improvements based on tracking and analysis for 60 office locations and8,000 patients.Prepared and updated business performance graphs for Senior Leadership Team.Coordinate.

San Antonio, Texas Area

Drafted, negotiated and managed 12 sales and service contracts per month.Developed a sales database to organize buyers and contract terms.Processed GPO invoices and awarded Customer Service Award for best completion rateIdentified process inefficiencies during transition to a new contract management system.

El Paso, Texas Area

Managed four sales regions and insured 100% accuracy of more than $6M per month in Dealer compensation.Updated and maintained Dealer compensation system for 3 Sales Regions.Identified process inefficiencies through that resulted in improved operational efficiency.Recommended operational improvements to Regional Dealers to improve sales.

Master Of Business Administration (M.B.A.), Business Administration And Management, General, 3.25

After playing Division 1 baseball at the University of New Mexico, I worked part time at Chase Bank while I finished my undergraduate.

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General