Andy Shepherd Email & Phone Number

As Senior Marketing Manager, I create and execute long term marketing plans and specific marketing strategies to achieve income projections. I have experience buying ads in multiple media channels including print, digital, radio and mail, working with ad reps to best utilize our budget and find the appropriate marketing mix for our performances. Through writing copy for and designing advertisements myself, as well as working with our graphic designer, I have been able to consistently deliver ad creative in a timely and cost effective manner.In my current position I oversee all aspects of the GMC website, including content creation and organization, system maintenance and mobile optimization. It is my sole responsibility to prepare the website for season announcements and on-sales as well as keep it current with promotions, performance information and GMC news. In addition to managing the website I also lead our email marketing campaigns, develop promotions and create eye catching content to bring traffic to our website and drive ticket sales. Following the implementation of all advertising campaigns I have created effective processes to collect data and report on campaign effectiveness.From the time I began as Marketing Manager, through my promotion to Senior Marketing Manager in June 2016, my role has expanded greatly, and I have been entrusted to take on several additional responsibilities. My position has also expanded to include maintaining an active role in working with the GMC Marketing and Communications team to help to develop season brochures, programs and other collateral material, writing and proofing content as well as guiding overall design and branding.

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  Sonoma State University

  Business Administration, Emphasis: Marketing, Minor: Jazz Studies