Customer Experience Manager
Current- Track customers' experience using various studies (e.g., rNPS, NPS benchmarking and transactional CSAT) - Manage survey platform (Qualtrics) used to conduct studies (setting up of custom adaptor to SMS service, setting up surveys, contact import and distribution automation flows, text analytics, dashboards and reports etc.)- Drive senior management reporting to reflect Voice of Customers and present insights to improve customer's experience- Collaborate with respective touchpoint stakeholders to address customers' pain points- Drove project to refresh CX drivers from a customer journey driven approach through qualitative methodologies (FGD and IDIs) and enhanced design as well as questionnaires of key CX studies- Implemented PBI dashboard to better analyse key trends and distill insight from various studies conducted- Piloted study to better relate experience data and operational data to customer loyalty (e.g., churn or propensity to recontract)