Nov 2013 - Oct 2014 Homepride & Peckish- Delivered significant improvement in brand performance after years of long-term decline through implementation of new pack design, NPD and first TV copy in over 10 years.- Successful Homepride TV ad (Millward Brown, YouGov) drove sales, improved brand image and earned acclaim from Campaign and the Grocer. - Also responsible for successfully launching the #1 Australian rice cracker brand, Peckish, in the UK.Jul 2011 - Oct 2013 Convenience Meals- P&L responsibility for Batchelors (Soup, Pasta, Rice) and Smash.- Combined sales of £140m retail value.- Delivered 6% growth on Batchelors after years of significant decline.- Implemented new pack design, NPD, on-pack commercial initiative & new comms activity. Jan 2011 - Jun 2011Sharwood's Innovation - Delivered breakthrough Sharwood's NPD from concept to launch in 6 months, including: product development input, procurement & supply chain management, pack design, media planning, comms development, P&L development, promotional planning and sales deployment. Jul 2010 - Dec 2010Foodservice Desserts - P&L responsibility for Ambrosia, Bird's and Angel Delight.- Created and delivered 2011/12 brand strategy for Foodservice channel

- Responsible for growing Braun & Oral B sales in Boots - P&G's largest UK account in Electrical Beauty/Dental. - Combined sales over £100m retail value. - Delivered record sales and share on Braun Female and Male in 2010. - Managed 2 direct reports.

- Promoted to Market Strategy & Planning Manager, P&G Professional UK.- Responsible for Homecare P&L growth.- Developed and managed Homecare commercial strategy.- Launched key NPD initiatives incl. Fairy Expert & Febreze Professional. - Key customers: Makro, Booker, Costco, 3663 & Brakes.

- Part of the P&G graduate sales programme. - Responsible for 13 key Professional accounts including Bidvest & Brakes.- Delivered 13% growth in 15 months