Smartsheet is a cloud-based app that helps any team—from garage to enterprise—organize and manage work.Here I led design direction and implementation of strategic customer-facing projects such as Automation and Content Proofing.Accomplishments• Managed design vision for multiple pillars and products.• Maintained strong user-focused design evolution in line with business priorities.• Facilitated faster and more effective team communication by creating repeatable processes, resources and best practices.• Engaged with customers, conducted user research and built interactive prototypes.• Drove product innovation with stakeholders, presented design direction, and developed leadership alignment.• Instilled organizational design thinking by leading hackathon projects and mentoring teams.Impact• 1600% increase in volume of proofing usage in 12 months.• 12% growth in automation usage in 12 months.

Key accomplishments:• Modernized email template designs with content- and mobile-first approach, optimizing the experience for over 1M recipients.• Created data visualization patterns for the UI style guide.• Increased online conversion by leading Redfin.com projects such as career pages and online calculators and tools.• Sped up per-project production time by 2 weeks by designing a library of reusable web components.

I was part of the Longview Properties launch team. I developed campaigns, brand positioning, and collateral for residential & commercial projects operating under the umbrella company. Named and created brand identity for Longview along with individual housing projects.My accomplishments during this time include:• Branding and corporate identity• Creative direction and key messages• Designed and produced the website• Architectural interior and exterior creative direction• Market research and investor presentations and strategies• Design, photography, and copywriting of brochures and sales collateral

I led a team of 8, including art directors, graphic designers, finishing artists, a CG artist, and front-end and back-end web programmers. Large projects included Annual Reports, websites, and regional launch campaigns in the white goods, finance, and hospitality industry.Key responsibilities included:• Developing advertising creative• Visual design & art direction• Mentored junior members on production methods and workflows• Copywriting• Image retouchingNotable clients:• Electrolux appliances• Volvo Cars• Conrad Hotels• Mövenpick Hotels & Resorts• Bangkok Skytrain• Krungsri Bank, the country's 5th largest bank, and other publicly-listed corporations

Selected projects I worked on at M&C Saatchi Bangkok:• Coca Cola nationwide launch campaign, 'The Coke Side of Life'• Au Bon Pain promotional advertising and in-store displays• InterContinental & Holiday Inn Hotels — Website and promotional advertising