Lead global Content Distribution, Platform Strategy, Partnerships and Monetization strategy for Al Jazeera's multi-lingual digital content portfolio, including video, live stream, audio/podcasts, virtual reality, and social media.• Establish strategy and foster relationships with major content distribution platforms, including Facebook/Instagram, Twitter, Google, Apple, Amazon, Roku, Pandora, Spotify, and more.• Develop monetization strategy for Al Jazeera websites, mobile applications, podcast, OTT applications, and social media platforms.• Develop go-to-market strategies for new Al Jazeera products, including Video Programs, Podcasts, Virtual Reality, and Reality Shows.

NewsOn, LLCA free, ad-supported digital brand that provides instant access to live or on-demand broadcasts from over 170 local TV stations in 110 markets. • Performed Gap Analysis on NewsON’s ad products, ad technology, ad partners, and sales strategy.• Developed NewsOn’s long-term advertising strategy for video, native, and display advertising. • Sourced third party ad platform and monetization partners.• Established NewsON’s Ad Operations and Yield Optimization processes.CrowdSourceFunded.comA FinTech Company and Registered Funding Portal serving as a Gatekeeper for Innovative Emerging Growth Companies and Individual Investment Capital.• Developed CrowdSourceFunded’s marketing, social media and user acquisition strategies.• Consulted on the CrowdSourceFunded.com user experience and merchandising interface.

Responsible for developing the mobile ad strategy, for both direct and programmatic sales, for all Turner brands. Provide sales engineering and strategy consulting to direct and programmatic ad sales teams. Evaluate and on-board all 3rd party mobile ad partners. • Developed Turner’s first ever mobile programmatic ad strategy and sourced all vendor deals. Customized programmatic strategies for all Turner mobile products, including, news, sports, entertainment, and games.• Created monetization plans for Turner mobile apps and sites, including CNN, CNN Money, Bleacher Report, NBA, March Madness, NASCAR, PGA, Adult Swim, Cartoon Network, TNT, and TBS.• Developed mobile game monetization strategies for Cartoon Network and Adult Swim.• Developed Turner-wide mobile rich media ad products.

Lead a team of 25 responsible the day-to-day operations of the Professional Services, Advertising Operations, Account Management, Sales Engineering and Customer Support for mobile app/web development and mobile rich media advertising. One of the principal contributors in building the products, services, and processes that made Crisp Media a leader in the mobile technology and advertising industry.• Oversaw development for more than 300 mobile web sites and applications for industry leaders, including CNN, USA Today, AT&T, NBC, Sports Illustrated, Time, A&E, Discovery, Washington Post, National Geographic, Cars.com, Hearst, CondeNast, Tribune, NPR, E!, Fandango, HBO, Gannett, Hachette Filipacchi, LionsGate, and Paramount, generating in excess of $5MM in annual revenue.• Oversaw development for more than 200 mobile rich media ad campaigns for Fortune 500 advertisers.• Built and managed an organization of Account Managers and Support Engineers to support a client network of over 40 major media companies.• Built and managed a team of Ad Operations Managers and Ad Creative Developers to develop and traffic innovative mobile ad units.

Responsible for management of a mobile development resource and community and the first mobile application certification and publishing program.• Conceived, launched and managed the MJN Publishing and Certification Program, the first program to help independent developers improve/certify their applications and distribute them to storefronts on Motorola, Nextel and AT&T Wireless. • Launched the first online community of mobile Java developers, with over 35,000 members and 200,000 monthly visitors.• Authored multiple industry-related articles.