With over 20 years of experience in strategic marketing, visual merchandising, and brand management, I am a dedicated marketing professional passionate about driving sales growth and enhancing customer experiences. Throughout my career, I've successfully led marketing campaigns across various sectors, including Womenswear, Menswear, Lingerie, and Beauty, managing substantial budgets and collaborating with cross-functional teams to achieve business objectives.In my recent role at Marks & Spencer, I oversaw a £1.6 million annual POS marketing budget, managed a marketing manager team, and coordinated with external agencies to deliver impactful campaigns. One of my proudest achievements was leading the marketing campaign for the new Stevenage concept store, a campaign that was so successful it was rolled out to all new and existing stores as part of a £450 million store investment, a testament to its effectiveness and impact.My data-driven approach uses customer insights to inform strategic decisions and influence senior leadership. For example, I introduced sustainability and innovation marketing by implementing icons and QR codes, making engaging customers with our products' stories easier—this improved customer satisfaction and aligned with my commitment to integrating eco-friendly practices into marketing operations.Beyond my professional life, I manage my daughter's football team and run a weekly Men's Mental Health Football team, which has seen a remarkable growth from 17 to 50 participants per session. Additionally, I produce a grassroots football magazine, combining my passion for the sport with my marketing expertise. When I'm not on the field, I find relaxation in fishing and exploring new areas.If you'd like to learn more about my experiences or discuss how we can work together, please feel free to connect with me.Specialties: Strategic Marketing | Visual Merchandising | Brand Management | Campaign Management | Budget Management | Customer Insight Analysis | Digital Marketing | Creative Direction | Project Management | Team Leadership | Cross-Functional Collaboration | Sales Promotion | Market Analysis | Event Management | Omni-Channel Marketing | Communication Skills