Responsible for overall businesses for Europvin in China, Hong Kong, Macau, Taiwan and Korea. Job scope includes strategic sales planning, brand development, assisting importer-partners for product & sales training, event supports, market visits and problem solving.

A specialist wine shop that dedicated in promoting boutique wineries from around the world.

www.signature-selections.fr

In charge of wine training, wine list design and wine program for one of the largest, most famous Chinese Restaurant chains in China.

Business transformation Consultant for Campari China (on project basic)

> Initialized and launched the first wine-theme membership club in Shanghai. The Wine Residence is today the key platform in growing the company’s database on wealthy private clients as well as corporate buyers> Officially separated the Bordeaux Grands Crus Classes selling and marketing from the ASC’s exclusive branded wines. He has steadily grown the business at a 30% increased rate, from the sale of 139 million RMB in 2009 till 238 million in 2011 before he departed from ASC (still the higher sales records till these days) > Started first Bordeaux En Primeur sale campaign (wine futures) in China. With first year sale (2008 vintage) of Euro 2 million, and Euro 9 million in the following year (2009 vintage). Despite the market challenge in 2010 vintage En Primeur, he took the business to a record high of Euro 14 million> Helped ASC to launch the first fine wine auction in China. In 2010 achieving RMB 7 million and rose to RMB 21 million in 2011

2003 - 2007 - Founding GM of Auric Pacific Fine Wine1999 - 2005 - Managing Partner, Vinifera Fine Wine Merchant1996 - 1999 - Wine Consultant/Buyer, The Oaks Cellars, Singapore1992 - 1996 - Sommelier in Chief at The Regent Singapore