Andy Wray Email & Phone Number

Washington, Dc, Us

Remote

• Created graphic and motion graphic content and templates for various brands and client accounts with the Big Ten, PTPA, Fiesta Bowl Properties, Desmond Howard, and 21at50.• Established new on-brand graphic elements for Big Ten Basketball Tournaments.• Developed and implemented a social media strategy across all platforms to establish and grow a brand presence on social media for the BigTen, Professional Tennis Players Association (PTPA), ANACHEL, and Desmond Howard brands.• More than doubled total followers across multiple social media platforms for PTPA in one year with the brand.• Managed onboarding and developed virtual educational tutorials for pro athletes who opted-in to the PTPA/Opendorse partnership.

College Park, Maryland

• Created over 4,000 pieces of multi-channel graphic and motion graphic collateral while helping our graphic design content win Gold and Bronze multi-platform branding campaign awards in consecutive years from NACMA.• Developed and implemented our social media strategy across multiple social handles on Instagram, Twitter, and Facebook to achieve the 2020 NACMA Marketing Team of the Year award and 2021 Finalist (Top 3).• Onboarded more than 600 student-athletes, coaches and support staff for Momentum, our personal brand-building NIL program through Opendorse, creating significant opportunities for student-athletes to understand, grow, and monetize their personal brand value.• Generated over 6.5 million engagements across platforms on our main athletics, basketball, and football accounts, consistently ranking in the Top 25 in the country in engagements on men’s basketball’s and main account each month, achieving 7th and 15th nationally for 2020, respectively and a 58% increase YOY for basketball.• Established a brand-new student internship program for graphic design.

Coral Gables, Fl

• Managed the Canes Baseball social media accounts, growing the Instagram account by nearly 2,000 followers and the twitter account by 1,000 followers in three months.• Produced all social media content for @CanesBaseball from February-May 2018, which ranked 17th out of all NCAA school baseball accounts on Instagram and 19th on Facebook engagements for the year.

Coral Gables, Fl

• Helped increase followers on the football accounts on Instagram and Twitter by 39% and 37% respectively.• Represented Miami in the national Instagram Student Section program and worked closely with the ACC digital team to feature content on their accounts.

Greater Seattle Area

• Analyzed historical attendance data to identify trends and traditional big games in order to better position and target the marketing approach to future games.• Compared social media analytics from athletic accounts to their competitors in the PAC-12 and around the country to establish a baseline of interaction data.• Examined historical sales data from both physical team shop and online to evaluate whether or not the current licensing contract needed to be renegotiated upon the expiration of the contract.• Evaluated an overview of recent advertising campaigns on Facebook, Google AdWords, and AdRoll to determine the overall effectiveness of each campaign.• Assisted with in-house media days for the fall sports of Football, Volleyball and both soccer teams.

Coral Gables, Fl

• Operated Daktronics videoboards for men’s and women’s basketball, baseball, and women’s soccer games on the University of Miami campus in a fast-paced, stressful environment• Coordinated with football producer and PA announcer to execute gameday script• Assisted baseball marketing staff using Photoshop to create content for video board• Developed new in-game promotions and wrote accompanying PA scripts• Helped execute in-game promotions and events at all athletic events• Provided customer service and dealt with requests at all public events

Issaquah, Wa

• Ran every aspect of camp each day for the weekly sports camps, including scheduling, instructing campers, and all safety aspects of 8-hour camps• Managed 1 or 2 coaches for each campFor summer of 2016 I was a camp director for Skyhawks, running mostly baseball or multi-sport camps. As a youth camp director, I scheduled all activities for camp each day. I also did a majority of the instruction for each activity. One of my favorite parts of each camp was learning about each kid, and what worked best for them to learn and behave to their greatest potential.

Renton, Wa

• Ran every aspect of youth instructional baseball league for the summer, including coaching at practices and games as well as organizing teams and schedules• Managed an assistant coach and coordinated with parents to distribute information about games, practices, picture days, and end-of-season activitiesIn summer 2016, I was in charge of the "Machine Pitch" youth baseball league for the city of Renton. I, along with my assistant, coached all four teams in the league. Each week, we'd run practices for each team and games for the league. It was great seeing the kids improve in their skill levels and make new friends throughout the season.

Seattle, Wa

For summer 2015, I worked on a variety of projects for A1A, including assembling medical equipment trays and helping beta test a new app for the company database.

Coral Gables, Fl

• Assisted with database research of former sales• Called potential customers regarding youth camps with school coaches