With over 20 years of experience in the sports betting industry, I am a seasoned executive and creative innovator who leads transformational change in organisations large and small. I have a deep understanding and focus on building relationships in multi-jurisdictional environments and geographies, while designing and implementing a new strategic direction as business landscapes evolve.As the Chief Executive Officer of Sporting Group, I oversee the operations and growth of a leading global provider of sports betting technology and data services. I am passionate about delivering innovative solutions that enhance the customer experience and drive revenue for our clients. I also mentor and inspire cross-functional teams of talented professionals, fostering a culture of collaboration, excellence, and diversity. My mission is to leverage my expertise and network in the sports betting industry to position Sporting Group as a trusted partner and leader in the market.