Andy Lau Email & Phone Number

Menlo Park, CA, US

Media planning, strategy & measurement, and optimization with Meta's largest advertisers.

Austin, TX, US

ManyChat helps businesses grow by building meaningful relationships with their customers.Managed integrated campaign strategy through collaboration with shared marketing teams, including channels, product marketing, content, creative, and mar-tech. Promoted from Performance Marketing Manager.

Redwood City, California, US

Personal Capital gives you a whole new way to see, understand, and manage your money so you can live confidently and retire well. Our free online tools allow you to view all of your accounts in one place.Managed strategy and execution of paid acquisition channels including search, social, programmatic, and native. Interim: Oversaw relationships with MMP.

Dallas, Texas, US

I worked with CEOs, CMOs, directors, and other members of the marketing department to strategize and execute paid media strategies. I helped clients add incremental brand value & grow sales through advertising.Accounts: Whripool - affresh, The UPS Store, Club Pilates, uBreakifix, Portrait Innovations, Ameriprise Financial, Raymond James

Dallas, Texas, US

San Diego, CA, US

Accounts: Brandman University, UC San Diego Health, National Veterinary Associates

Santa Monica, US

• SUPERMOON is a full service, purpose forward advertising agency. We create the BRIGHTEST work, that gets the CLOSEST to people, to make the LARGEST impact.Key Responsibilities:
• Understand client’s business including the industry, competitors, research, and performance results
• Embrace a client’s consumer: scour proprietary research and the web to define who they are and how they interact with media
• Meet with vendors to discuss advertising opportunities, how they align with client’s needs, and make recommendations for media placements
• Assist media team in implementation of client projects, reporting directly to Media Planner and Director of MediaAccounts: AutoGravity, Happy Egg, CustomInk

San Diego, California, US

• SolidProfessor specializes in highly technical content, specifically online learning resources for software applications used in engineering and design. Key Responsibilities:
• Produced marketing content including newsletters, blog posts, white papers, email campaigns, press kits, case studies, and landing pages
• Managed company’s paid and organic social media strategy on Facebook, Twitter, and YouTube
• Developed and implement SEO campaign resulting in an increase of 40% in relevant traffic
• Evaluated company’s past marketing campaigns, measured web metrics, and developed reports and suggestions for management
• Reached out to press and media, locally and industry specific, to gain publicity for the company

San Diego, CA, US

• Internet Marketing Inc. (IMI) is a data-driven, ROI-focused, full-service digital marketing agency. IMI has been named one of the fastest growing private companies in the country the last four years in a row by the.
• Trained in keyword research, keyword planning, keyword mapping, link profile analysis, link building, content optimization, content outreach, website auditing, Google Analytics and reporting
• Applied newly developed skills on assignments and projects for various clients
• Conceptualized backbone of “Infographic for 2015 Holiday Season” and presented research and ideas to SEO team
• Drafted a 20-page marketing plan based on primary and secondary research for client Monoprice
• Received cross training from account management, pay-per-click, and content marketing departments

New York, NY, US

• xAd enables real-time, location-based marketing, without the guesswork. Working with xAd, marketers can deliver more relevant, personalized messages to the right people they want to reach, based on the real places they.
• Analyzed vendor business accounts, created data performance sheets, and supported account planning needs
• Created business proposals leveraging on the Major League Baseball and Major League Soccer games
• Conducted market research on possible prospects and developed brand strategy briefs
• Assisted with prospecting, media planning, contact database entry, presentation material, and event planning

La Jolla, CA, US

• Scripps Institution of Oceanography is one of the oldest, largest, and most important centers for ocean and earth science research, education, and public service in the world. Research at Scripps Institution of.
• Crafted daily email containing media clips from local, regional, national, and international outlets to 25,000+ subscribers
• Updated contact database consisting of 2,500+ news sources
• Organized magazine and newspaper clippings and designed 10+ posters for Annual Scripps in the News Showcase
• Performed general office duties, including answering phones, filing, and data entry

Bachelor Of Arts (B.A.), Communications

Master Of Business Administration - Mba, International/Global Studies

Marketing Certificate