Andy Allen Email & Phone Number

Guildford, England, GB

Bracknell South, Berkshire, United Kingdom

Bracknell, England, United Kingdom

• As one of a small number of Web Performance Optimisation (WPO) evangelists in UK, my time is spent defining and delivering the company’s go-to-market product strategy.
• Introduced a comprehensive company-wide New Product Introduction process
• Created sales and technical product documentation and training course material
• Created marketing documentation, value propositions and features and benefits documents
• Created competitor analysis tools and product pricing tools to assist sales teams
• Subject matter expert for the company’s Digital Performance Management strategy

Fleet, Hampshire

• Website Development, Search Engine Optimisation, Search Engine Marketing, Email Campaigns. Telecoms Consultancy
• Successfully grew the business from start-up in 2006 to over 200 customers by 2012
• Translated customer requirements into development specifications
• Created strategic partnerships with third-party agencies to deliver joint value propositions
• Provided telecoms consultancy services for broadcast clients
• Designed multi-platform IVR/SMS/Web telephony solutions for TV shows

• Defined product roadmap and pricing strategy
• Managed the product development lifecycle
• Introduced a cross-departmental product release process
• Gathered market intelligence to create detailed competitor analysis tools and reports
• Produced sales and marketing collateral, case studies and sales tools
• Developed customer training material and technical product documentation

• Responsible for the IT & Telecoms services, and support teams across four UK sites
• Ownership of an annual IT /Telecoms budget of over £5m
• Managing the contact centre, WAN and core business platforms and applications
• Defining strategic relationships with Tier 1 telcos (C&W, British Telecom, Kingston)
• Responding to tenders and providing sales support to win new client business

• Defining global product marketing strategy for computer telephony products
• Managing the Marketing department, advertising budgets and trade-show schedules
• Defining Service Level Agreements with business partners and customers
• Providing pre-sales support and training to multi-national accounts (Ericsson / Avaya)

• Successfully launching telephony applications and products to a worldwide market
• Managing customer escalations and delivering solutions in response to major client issues
• Defining EMEA product strategy as part of the extended leadership team
• Managing application development team and external hardware and software developers
• Creating technical training documentation, user-guides, and sales presentations
• Creating a partner accreditation process for Avaya products and applications

Launched cool products to an unsuspecting world

Leatherhead

Cambridge, United Kingdom

London, United Kingdom