Andy Andersen Email & Phone Number

San Francisco, California, Us

I help companies from early stage to enterprise solve unique challenges for their international expansion.I can help to set up internationalization infrastructure | localize product (apps, websites, blogs, etc) | team building & hiring | international app store optimization (ASO) and search engine optimization (SEO) | maternity/sabbatical/interim/contract fill in | localization workflow audits | branding | PR and more - if I am not able to help, then I'll do my best to connect you to someone who can. Think of me as your international expansion specialist on demand I work both short-term engagements and long-term engagements. We can explore together what might be needed for your team.**30 minute exploratory calls to get to know each other are free, reach out if you want to chat

Remote, Us

Led international product and global market expansion efforts to get the company from 0 to 1. - Defined and delivered multi-year global expansion plan with full scope rollout across product suite- Launched into over 20 markets on iOS, Chrome and Web platforms- Built database of 100,000+ book titles for first ever SEO efforts; extracted raw data with Python- Researched, created then launched first localized App Store experience, optimized for discovery and conversion

West Hollywood, California, Us

Led Product Localization, ASO and SEO for Tinder with a primary focus on international growth and operations for all Tinder affiliate productsDay-to-day work entailed:• Driving Tinder's globalization strategy from infrastructure internationalization to localization operation and strategy• Collaborating across the org with product managers, engineers, marketing, legal and other key stakeholders to spec, improve and launch new features and solve for unique market challenges• ASO and SEO strategy• Assessing and evaluating new market expansion and improvements •Advocating for more empathy and international mindfulness through evangelization and educational opportunities across the companyAccomplishments:• Scaled a team from 0 to 15• Full ownership of end-to-end product localization for 3 apps into 56 languages• Developed global organic UA portfolio spanning across 6 stores, 70+ culturalizations, and ongoing AB testing and experimentation• Launched first ever SEO efforts, achieved top rankings for "Tinder"+"city" queries and converted into trackable $$ and installs• Achieved top keyword rankings in all localizations from "dating" to "マッチングアプリ"• Achieved territorial presence in over 200 territories

West Hollywood, California, Us

Daily duties:• Oversee string localization of new version and product releases for iOS, Android, and Web platforms in 56 locales, providing l10n and i18n support for engineering, marketing, and public relation teams• Multilingual app store optimization (ASO) for iTunes App Store and Google Play Store (including ranking, keyword optimization, A/B testing, SKU localization and cultural customization)• Multilingual SEO content strategy for organic growth and discovery• Manage Gotinder.com blog and tech blog translations for 14 languages• In-country user experience testing and functional linguistic testing using HeadSpin• Localization evangelism across teams and departments • SmartLing and LocalizeJS tool managementAccomplishments:• Developed JIRA board and ticketing system for localization requests• Created debugging walkthroughs, fixing in-product language errors, and submitting JIRAtickets for back end and front end development teams• iTunes Connect/ Google Play store SKU updates• Localization evangelism to various departments; promoting appropriately internationalized UX content for different locales

San Francisco, Ca, Us

Los Angeles, California, Us

London, Gb

Brooklyn, Ny, Us

Project/Program related tasks:• Managing team of on-site employees; main POC for client-site analysts• Managing 40-50 projects simultaneously for 4 separate programs• Responsible for managing BPAs and tracking funding lines and line item numbers• Formulating RFB/RFP responses• Developed pricing matrix from CAT analysis; improved margins on select programs by an average of 35%• Hosted kickoff meetings, designed SOPs for contracts, on-boarded vendors• Revenue oversight $2-2.5 million annuallyL10n related tasks:• Company CAT tool and language technology specialist, providing troubleshooting support, training and work-flow manuals to colleagues and linguists• Processing and formatting files for optimal segmentation of source text and matching of TM content• Leveraging historical data and aligning pre-existing content to maximize profit margins and product consistency• Reviewing and verifying target content for accurately used markup tags and HTML• Managing translation file documentation and conversion between varying file types such as XLIFF, CSV, PDF, INDD, XML• Developing multi-tiered TermBases/glossaries for clients including both translation variants and reference material• Optimizing project settings in CAT tools to match client needs and project demands• TM management; maintaining and updating client and subject based TMs • Worked on over 1,000 projects in 90 languages/dialects; 500-700k words monthly

Brooklyn, Ny, Us

Lead project manager for language-related and localization services Job duties include:- Primary POC between the Company and Clients- Manager of the Assistant Project Manager- Responding to RFBs and other customer inquiries for services- Ensuring that department is following proper protocol- Daily Software Use: SDL Trados Studio 2015, CAT Tools, GIMP, Plunet Business Manager, Practicount, iCims, and Zoho- Providing detailed updates on accounts to company executives- Manage both public and private sector client accounts- Glossary creation and style guide creation- InvoicingAccomplishments:- Fully implemented SDL Trados Studio software into the language department- Improved existing client accounts and aided in pursuing new ones- Devised metrics and cost analyses used as a basis for responding to RFPs and on-boarding new clients.- Designed and implemented a cost reduction and quality improvement plan which led to a significant increase in growth margins for integrate SDL Trados software with translation solutions. - Created program and client specific SOPs and workflow manuals while improving the QC/QA process and increasing output efficiency.- Managed Desktop Publishing services (DTP), translation, transcription, and interpretation projectsManaged projects with the following languages for various language-related services: Arabic (Dirija, Levantine, MSA), Spanish (LATAM, Castillian), Portuguese (Brazilian, Angolan, Portuguese), French, Italian, Simplified Chinese, Traditional Chinese, Somali, Trique, Bengali, Hindi, Gujarati, Twi, Igbo, Urdu, Farsi, Dari, Pashto, Dutch, Danish, Norwegian, German, Russian, Japanese, Korean, Vietnamese, Tagalog, Turkish, Ukrainian, Haitian Creole, Hebrew, Azeri, Punjabi (Gurmukhi & Shahmukhi), Amharic, Tigrinya, Indonesian (Bahasa), Burmese, Hmong, Hausa, Korean, Nepali, Samoan, Thai, Polish, Cambodian/Khmer, Tibetan, Lao, Armenian, Greek, Albanian, Bosnian, Chin, Sgaw Karen, Kayah, Kinyarwanda, Romanian, Swahili

Brooklyn, Ny, Us

Job Duties:- Communicated and established deadlines and expectations with linguists, while monitoring progress throughout a project- Assigned jobs to external vendors- Provided QC and review of documents for Client delivery- Managed on-site and off-site linguists- Processed payables and invoicing

Brooklyn, Ny, Us

Was responsible for hiring linguists for both public and private sector clients. Job duties included:- First point of contact with linguists on the behalf of the business- Seeking qualified linguists as required by client- Processing new linguists into computer database- Administering exams for new linguists as needed by client- Maintaining file system of all linguists- Attending recruiting events as necessary- Responding to Department of Labor requests for linguists- Meeting regularly with managers for status updatesAccomplishments:- Specialized in rare language assignments- Recruited for over 100 languages and/or dialects- Created a descriptive manual for linguists to learn the business' project management software- Helped to increase the efficiency and effectiveness of several recruitment procedures such as job postings

Set up hospitality business for parent company's Caribbean expansion in San Juan, Puerto RicoJob duties included: - Responsible for all business operations and transactions- Managed an annual budget as well as weekly/monthly expenses- Interviewed, recruited, and selected candidates for the business- Created and maintained company website and social media accounts- Liaison between accountant, lawyer, and other officials- Communicated with affiliate account representatives and overseas company employees on a regular basis- Managing and analyzing work-flow through a property management system (PMS) called Backpackers Online. - Use of channel managers such as Myallocator and extranets for various booking websites such as Booking.com, HostelBookers, HostelClub, and Expedia.comAccomplishments: - Spearheaded business development and efficiency plan, by reducing some operating costs such as electricity by an average of 25%- Increased occupancy rates by 10-15%, while simultaneously improving the business’s rating by 8% on major booking websites such as HostelWorld.com- Designed and maintained the company website using WordPress. Additionally, managed to increase the visibility of the business’s web presence via social media- Created a 60 page Employee Handbook, transition program, and business SOPs- Helped to instill several standard operating procedures to ensure the longevity and future productivity of the business- Served and attended to customers from over 70 countries working through language barriers and communication as needed- Led a multi-lingual team of 6 employees

Founder and webmaster of Backpacking Diplomacy; a blog focused on everything global from general travel tips to in-depth cultural immersion.Accomplishments and Acknowledgements:- Featured in various newspapers and magazines between the United States and Spain including 008 Magazine, The Daily Advocate, El Periódico Meditteráneo, El Periodic, and La Verdad- Chosen as 1 of 16 winners in the 2013 Big Blog Exchange by Hostelling International, a global competition with more than 1,000 entrants- Front page in SERP for multiple top articles- Built organic traffic up to >1 million views, with peak traffic at ~25,000/month from over 170 countries- Increased traffic nearly 500% between November 2012 - May 2013- Organically attained a social media following via Facebook, Instagram, Twitter, Pinterest and YouTube- Multilingual SEO in English, French, Spanish - Produced over 250 articles- Ran newsletter campaign tracking analytics Technical Skills:- Site migration from old to new host using FTP and PHP Admin - HTML snippets and widget customization

International Studies (Global Diplomacy), Concentration In Latin America And Minor In Disaster Science Management

Mechanical Engineering

Interdisciplinary Studies, Entrepreneurship, Business, And Leadership Development

Certificate In Localization: Customizing Software For The World, Software Localization

Global Digital Marketing And Localization Certification

Education record