Andy Andersen Email and Phone Number
International Product @ Brave | consultant/advisor/mentor | ex-Tinder, Speechify | LSU alum πππ at
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Brave Software
Andy Andersen's Location
New York City Metropolitan Area, United States, United States
Andy Andersen's Contact Details
Andy Andersen work email
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Andy Andersen personal email
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Andy Andersen phone numbers
About Andy Andersen
As a dedicated and results-driven international growth specialist, I bring a unique blend of cultural acumen and business focus to the table, with a passion for all things international and a drive to help companies grow organically and sustainably internationally. With 10+ years of experience in ASO, SEO and product localization/internationalization, I've developed a strong foundation in understanding challenging market dynamics and a proven track record of efficient operations and scalability. I'm excited to connect with like-minded professionals and explore new opportunities.- Worked with over 100 languages; and in-market teams across 20 countries.- Built international programs from scratch into 50+ languages- Created, optimized and actively managed ASO portfolios for organic user acquisition into more than 70 languages and 7 different app stores. - Hired, trained and coached teams with 15-20 direct reports managing over 100 people
Andy Andersen Work Experience Details
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Growth Product Manager, InternationalBrave Software Oct 2023 - PresentSan Francisco, California, Us -
Consultant And AdvisorApplocalization.Io Mar 2019 - PresentI help companies from early stage to enterprise solve unique challenges for their international expansion.I can help to set up internationalization infrastructure | localize product (apps, websites, blogs, etc) | team building & hiring | international app store optimization (ASO) and search engine optimization (SEO) | maternity/sabbatical/interim/contract fill in | localization workflow audits | branding | PR and more - if I am not able to help, then I'll do my best to connect you to someone who can. Think of me as your international expansion specialist on demand I work both short-term engagements and long-term engagements. We can explore together what might be needed for your team.**30 minute exploratory calls to get to know each other are free, reach out if you want to chat -
Principal Product Manager, International ExpansionSpeechify Apr 2022 - Nov 2022Remote, UsLed international product and global market expansion efforts to get the company from 0 to 1. - Defined and delivered multi-year global expansion plan with full scope rollout across product suite- Launched into over 20 markets on iOS, Chrome and Web platforms- Built database of 100,000+ book titles for first ever SEO efforts; extracted raw data with Python- Researched, created then launched first localized App Store experience, optimized for discovery and conversion -
Head Of Product LocalizationTinder, Inc. Oct 2017 - Apr 2022West Hollywood, California, UsLed Product Localization, ASO and SEO for Tinder with a primary focus on international growth and operations for all Tinder affiliate productsDay-to-day work entailed:β’ Driving Tinder's globalization strategy from infrastructure internationalization to localization operation and strategyβ’ Collaborating across the org with product managers, engineers, marketing, legal and other key stakeholders to spec, improve and launch new features and solve for unique market challengesβ’ ASO and SEO strategyβ’ Assessing and evaluating new market expansion and improvements β’Advocating for more empathy and international mindfulness through evangelization and educational opportunities across the companyAccomplishments:β’ Scaled a team from 0 to 15β’ Full ownership of end-to-end product localization for 3 apps into 56 languagesβ’ Developed global organic UA portfolio spanning across 6 stores, 70+ culturalizations, and ongoing AB testing and experimentationβ’ Launched first ever SEO efforts, achieved top rankings for "Tinder"+"city" queries and converted into trackable $$ and installsβ’ Achieved top keyword rankings in all localizations from "dating" to "γγγγ³γ°γ’γγͺ"β’ Achieved territorial presence in over 200 territories -
Localization Program ManagerTinder, Inc. Feb 2017 - Oct 2017West Hollywood, California, UsDaily duties:β’ Oversee string localization of new version and product releases for iOS, Android, and Web platforms in 56 locales, providing l10n and i18n support for engineering, marketing, and public relation teamsβ’ Multilingual app store optimization (ASO) for iTunes App Store and Google Play Store (including ranking, keyword optimization, A/B testing, SKU localization and cultural customization)β’ Multilingual SEO content strategy for organic growth and discoveryβ’ Manage Gotinder.com blog and tech blog translations for 14 languagesβ’ In-country user experience testing and functional linguistic testing using HeadSpinβ’ Localization evangelism across teams and departments β’ SmartLing and LocalizeJS tool managementAccomplishments:β’ Developed JIRA board and ticketing system for localization requestsβ’ Created debugging walkthroughs, fixing in-product language errors, and submitting JIRAtickets for back end and front end development teamsβ’ iTunes Connect/ Google Play store SKU updatesβ’ Localization evangelism to various departments; promoting appropriately internationalized UX content for different locales
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International Growth ConsultantAlltrails Jul 2020 - Apr 2021San Francisco, Ca, Us -
International Aso ConsultantCoral Dec 2020 - Mar 2021Los Angeles, California, Us -
International Growth AdvisorFlo Health Inc. Jun 2020 - Sep 2020London, Gb -
Program Manager (Language Services)Lis Solutions Apr 2016 - Feb 2017Brooklyn, Ny, UsProject/Program related tasks:β’ Managing team of on-site employees; main POC for client-site analystsβ’ Managing 40-50 projects simultaneously for 4 separate programsβ’ Responsible for managing BPAs and tracking funding lines and line item numbersβ’ Formulating RFB/RFP responsesβ’ Developed pricing matrix from CAT analysis; improved margins on select programs by an average of 35%β’ Hosted kickoff meetings, designed SOPs for contracts, on-boarded vendorsβ’ Revenue oversight $2-2.5 million annuallyL10n related tasks:β’ Company CAT tool and language technology specialist, providing troubleshooting support, training and work-flow manuals to colleagues and linguistsβ’ Processing and formatting files for optimal segmentation of source text and matching of TM contentβ’ Leveraging historical data and aligning pre-existing content to maximize profit margins and product consistencyβ’ Reviewing and verifying target content for accurately used markup tags and HTMLβ’ Managing translation file documentation and conversion between varying file types such as XLIFF, CSV, PDF, INDD, XMLβ’ Developing multi-tiered TermBases/glossaries for clients including both translation variants and reference materialβ’ Optimizing project settings in CAT tools to match client needs and project demandsβ’ TM management; maintaining and updating client and subject based TMs β’ Worked on over 1,000 projects in 90 languages/dialects; 500-700k words monthly -
Translation Project ManagerLis Solutions Nov 2014 - Apr 2016Brooklyn, Ny, UsLead project manager for language-related and localization services Job duties include:- Primary POC between the Company and Clients- Manager of the Assistant Project Manager- Responding to RFBs and other customer inquiries for services- Ensuring that department is following proper protocol- Daily Software Use: SDL Trados Studio 2015, CAT Tools, GIMP, Plunet Business Manager, Practicount, iCims, and Zoho- Providing detailed updates on accounts to company executives- Manage both public and private sector client accounts- Glossary creation and style guide creation- InvoicingAccomplishments:- Fully implemented SDL Trados Studio software into the language department- Improved existing client accounts and aided in pursuing new ones- Devised metrics and cost analyses used as a basis for responding to RFPs and on-boarding new clients.- Designed and implemented a cost reduction and quality improvement plan which led to a significant increase in growth margins for integrate SDL Trados software with translation solutions. - Created program and client specific SOPs and workflow manuals while improving the QC/QA process and increasing output efficiency.- Managed Desktop Publishing services (DTP), translation, transcription, and interpretation projectsManaged projects with the following languages for various language-related services: Arabic (Dirija, Levantine, MSA), Spanish (LATAM, Castillian), Portuguese (Brazilian, Angolan, Portuguese), French, Italian, Simplified Chinese, Traditional Chinese, Somali, Trique, Bengali, Hindi, Gujarati, Twi, Igbo, Urdu, Farsi, Dari, Pashto, Dutch, Danish, Norwegian, German, Russian, Japanese, Korean, Vietnamese, Tagalog, Turkish, Ukrainian, Haitian Creole, Hebrew, Azeri, Punjabi (Gurmukhi & Shahmukhi), Amharic, Tigrinya, Indonesian (Bahasa), Burmese, Hmong, Hausa, Korean, Nepali, Samoan, Thai, Polish, Cambodian/Khmer, Tibetan, Lao, Armenian, Greek, Albanian, Bosnian, Chin, Sgaw Karen, Kayah, Kinyarwanda, Romanian, Swahili
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Assistant Project ManagerLis Solutions Nov 2014 - Nov 2014Brooklyn, Ny, UsJob Duties:- Communicated and established deadlines and expectations with linguists, while monitoring progress throughout a project- Assigned jobs to external vendors- Provided QC and review of documents for Client delivery- Managed on-site and off-site linguists- Processed payables and invoicing
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Linguist RecruiterLis Solutions Aug 2014 - Nov 2014Brooklyn, Ny, UsWas responsible for hiring linguists for both public and private sector clients. Job duties included:- First point of contact with linguists on the behalf of the business- Seeking qualified linguists as required by client- Processing new linguists into computer database- Administering exams for new linguists as needed by client- Maintaining file system of all linguists- Attending recruiting events as necessary- Responding to Department of Labor requests for linguists- Meeting regularly with managers for status updatesAccomplishments:- Specialized in rare language assignments- Recruited for over 100 languages and/or dialects- Created a descriptive manual for linguists to learn the business' project management software- Helped to increase the efficiency and effectiveness of several recruitment procedures such as job postings
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Project Manager And Recruitment CoordinatorNo Limit Hospitality Limited Jan 2014 - Jun 2014Set up hospitality business for parent company's Caribbean expansion in San Juan, Puerto RicoJob duties included: - Responsible for all business operations and transactions- Managed an annual budget as well as weekly/monthly expenses- Interviewed, recruited, and selected candidates for the business- Created and maintained company website and social media accounts- Liaison between accountant, lawyer, and other officials- Communicated with affiliate account representatives and overseas company employees on a regular basis- Managing and analyzing work-flow through a property management system (PMS) called Backpackers Online. - Use of channel managers such as Myallocator and extranets for various booking websites such as Booking.com, HostelBookers, HostelClub, and Expedia.comAccomplishments: - Spearheaded business development and efficiency plan, by reducing some operating costs such as electricity by an average of 25%- Increased occupancy rates by 10-15%, while simultaneously improving the businessβs rating by 8% on major booking websites such as HostelWorld.com- Designed and maintained the company website using WordPress. Additionally, managed to increase the visibility of the businessβs web presence via social media- Created a 60 page Employee Handbook, transition program, and business SOPs- Helped to instill several standard operating procedures to ensure the longevity and future productivity of the business- Served and attended to customers from over 70 countries working through language barriers and communication as needed- Led a multi-lingual team of 6 employees -
Founder - EditorBackpackingdiplomacy.Com Mar 2012 - Mar 2013Founder and webmaster of Backpacking Diplomacy; a blog focused on everything global from general travel tips to in-depth cultural immersion.Accomplishments and Acknowledgements:- Featured in various newspapers and magazines between the United States and Spain including 008 Magazine, The Daily Advocate, El PeriΓ³dico MeditterΓ‘neo, El Periodic, and La Verdad- Chosen as 1 of 16 winners in the 2013 Big Blog Exchange by Hostelling International, a global competition with more than 1,000 entrants- Front page in SERP for multiple top articles- Built organic traffic up to >1 million views, with peak traffic at ~25,000/month from over 170 countries- Increased traffic nearly 500% between November 2012 - May 2013- Organically attained a social media following via Facebook, Instagram, Twitter, Pinterest and YouTube- Multilingual SEO in English, French, Spanish - Produced over 250 articles- Ran newsletter campaign tracking analytics Technical Skills:- Site migration from old to new host using FTP and PHP Admin - HTML snippets and widget customization
Andy Andersen Skills
Cross Cultural Communication Skills
Social Media
Geopolitics
Event Planning
Photoshop
Translation
International Relations
Seo
Program Management
Marketing
Wordpress
Time Management
Editing
Community Outreach
Project Planning
Social Media Marketing
Budgets
Cultural Diplomacy
Management
Teamwork
Project Management
Travel Writing
Public Relations
Research
Localization
Cross Cultural Teams
Analysis
Spanish Speaking
Spanish
Andy Andersen Education Details
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Louisiana State UniversityConcentration In Latin America And Minor In Disaster Science Management -
University Of Louisiana At LafayetteMechanical Engineering
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Louisiana State UniversityAnd Leadership Development
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University Of WashingtonSoftware Localization
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University Of North Carolina WilmingtonGlobal Digital Marketing And Localization Certification
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Frequently Asked Questions about Andy Andersen
What company does Andy Andersen work for?
Andy Andersen works for Brave Software
What is Andy Andersen's role at the current company?
Andy Andersen's current role is International Product @ Brave | consultant/advisor/mentor | ex-Tinder, Speechify | LSU alum πππ.
What is Andy Andersen's email address?
Andy Andersen's email address is an****@****der.com
What is Andy Andersen's direct phone number?
Andy Andersen's direct phone number is +171823*****
What schools did Andy Andersen attend?
Andy Andersen attended Louisiana State University, University Of Louisiana At Lafayette, Louisiana State University, University Of Washington, University Of North Carolina Wilmington, Reforge.
What are some of Andy Andersen's interests?
Andy Andersen has interest in Networking, Business Ethics, Professional Interests, Negotiations, International Business, Continuous Learning, Cross Cultural Education, Culture Events, Meetups, Fitness (Competitions And Weightlifting).
What skills is Andy Andersen known for?
Andy Andersen has skills like Cross Cultural Communication Skills, Social Media, Geopolitics, Event Planning, Photoshop, Translation, International Relations, Seo, Program Management, Marketing, Wordpress, Time Management.
Who are Andy Andersen's colleagues?
Andy Andersen's colleagues are Bighead Wolf, Lauren Wagner, Timothy C., Arthur Williams, Yassernourhane Lux, Gexam Gasparyan, Aaron Santamaria.
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