Andy Anderson

Andy Anderson Email and Phone Number

Sr. Global Media and Partnerships Manager @ Champion Petfoods
Epping, NH, US
Andy Anderson's Location
Epping, New Hampshire, United States, United States
Andy Anderson's Contact Details

Andy Anderson personal email

n/a
About Andy Anderson

Agent of Media Innovation Engaging, solutions-oriented marketing professional with 20+ years of experience across account management, media and analytics leadership roles. Innovative thinker never failing to push the envelope of what a marketing solution can and should be, leading to smart recommendations for large and mid-sized companies. Experienced leader and motivator successful in bringing together talent from various disciplines, inside and outside of an organization, to achieve desired outcomes.Uniquely positioned as a digital-first thinker, I strive to leverage technology alongside proprietary and third-party research in a manner to help uncover the truths that fuel communication strategies. While positioned as a digital thinker, I have a love for all forms of digital and traditional communication platforms. This channel agnostic point of view to strategic planning provides the opportunity to develop the communication layers to best deliver a brand’s message from the first touch-point with a consumer and carry through their consumer journey. In the days of cross-screen convergence, I fully embrace the challenges that exist and strive to find the right places and times to bring brands closer to the consumer to ensure that the full story plays out.Media: Digital, Mobile, Search, Social, Print, Broadcast (Local/National), Radio (Local/National), Events & Sponsorships, OOH, SEO, Affiliate MarketingInteractive Ad Serving & Media Research Platforms: Atlas, DoubleClick, Sizmek, PointRoll, Dynamic Logic, Comscore, NielsenProject Management: Basecamp, GitHub, Microsoft ProjectCRM: Salesforce Pardot, Blue State Digital, MailChimp

Andy Anderson's Current Company Details
Champion Petfoods

Champion Petfoods

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Sr. Global Media and Partnerships Manager
Epping, NH, US
Employees:
585
Andy Anderson Work Experience Details
  • Champion Petfoods
    Sr. Global Media And Partnerships Manager
    Champion Petfoods
    Epping, Nh, Us
  • Lindt & Sprüngli
    Director Of Media
    Lindt & Sprüngli Apr 2023 - Present
    Kilchberg, Zürich, Ch
    Pioneering the way in US media for Lindt brands (Lindor, Excellence, Classic Recipe) while serving in the newly created role of Director of Media for the organization.- Develop and implement strategic media plans aligned with marketing objectives, conducting research to identify media consumption habits, market trends, and target audience demographics.- Utilize consumer insights and market trends to inform media planning decisions and ensure campaign resonance with the target audience.- Lead all aspects of media buying, including the selection and negotiation of media channels, placements, and ad formats, with a focus on securing optimal placements and cost efficiencies.Points of Pride:1.) Launching Lindt's first-ever Super Bowl spot in 20242.) Piloted the global organization's first ever attention-based measurement study in the US that also layers in brand study metrics to help dimensionalize reported attention scores3.) Grew the media investment by ~27% within my first 9 months
  • Mars
    Sr. Media Manager
    Mars Sep 2021 - Mar 2023
    Mclean, Virginia, Us
    - Oversee cross-channel media planning and investment strategy for all Mars Pet brands (11+) as well as various special marketing projects around the portfolio- Optimized stewardship of Upfront agreements which resulted in an improved average delivery rate of 96% with equitable ADU delivery to fulfill guarantees quickly- Accelerated sales growth by 8.7% across the Pedigree brand at a key eCom partner by launching a Mars first over its kind collaborative ad program airing our co-branded spot across TV and FEP spots- Developed 2022 plans that are able to flex and evolve with the marketplace by optimizing against core media metrics as well as customer service levels, demand planning forecasts and brand-level ROIs- Spearhead the optimization of Data Driven Linear (DDL) and Connected TV (CTV) efforts to strike a balance on efficiencies alongside household penetration - Own, develop and maintain the holistic media budget strategy and partner with Finance to deliver on-going forecast against company objectives and goals
  • Mars
    Sr. Manager Strategic Sourcing - Media & Creative Categories
    Mars May 2019 - Sep 2021
    Mclean, Virginia, Us
    Utilize my breadth of marketing and advertising experience alongside procurement skills to develop and provide innovative strategies that (a) drive and structure smart channel investments, (b) plan for and optimize against market conditions to have a competitive presence and (c) help us prepare to deliver business value over the long-term, 3+ years down the road.- Oversee strategic sourcing projects for Mars within Marketing & Sales categories for North America across all business segments and brands (Mars Wrigley, Mars Pet Nutrition & Mars Food).- Manage $493MM+ in working media and lead regional relationships with media agencies as well as key media entities - Spearhead project to develop and establish the Mars Digital Media Governance Framework in partnership with global colleagues- Co-led the development of a "DSP Day" with the US segments, media agency and DSP partners to assess capabilities alongside structuring head-to-head tests resulting in consolidating work with a best-in-class partner roster- Created a Ways of Working process with segment finance teams to gain financial alignment on projects tracked in departmental tracking tools for on-going financial reporting to segment leadership- Selected to attend The Climate Reality Project 2020 training and now serve as a Climate Reality Leader
  • Aflac
    Media Planning & Buying Manager
    Aflac Dec 2016 - May 2019
    Columbus, Ga, Us
    Responsible for leading Aflac's accelerated cross-channel media efforts in support of building the brand, maximizing revenue and value. Always striving to identify new opportunities to think differently about media and its impact on the business.- Manage the strategic placement and performance of media buys across various channels for segments including Consumer, B2B and Broker/Agent- Oversee the management of agency partners including strategy development, execution, investment optimization, project workflows and content integrations- Enhanced Aflac’s video footprint to include linear TV, digital, social, connected TV and addressable TV increasing our in-market weight - Created the first-ever Aflac Academy of Country Music Awards Lifting Lives Honor at the 2018 ACM Awards complete with a custom commercial that was filmed, edited, produced and aired within 48 hours- Launched a short form documentary featuring Aflac’s My Special Aflac Duck on Good Morning America along with a second on-air segment to bring awareness to the company’s commitment to helping childhood cancer and CSR- Project managed cross-department and cross-agency teams to launch new version of Aflac.com front door
  • Enroll America
    Vp, Digital Strategy & Consumer Insights
    Enroll America Oct 2015 - Dec 2016
    Washington, District Of Columbia, Us
    Managed a team of digital specialists across all roles from design, development and implementation. Responsible for leading digital strategy, digital consumer outreach, the production of digital tools, and engaging internal and external partners on various initiatives aimed to achieve the organization’s goals.- Developed consumer outreach messaging strategy and testing approach- Application of UI/UX best practices and principles of responsive web design to deliver engaging consumer facing digital tools- Use of data and analytics to drive success across paid and earned media programs; a strong commitment to learning from experience and evidence- Oversaw portfolio of digital tools end to end including: creation of product roadmap, prioritization of initiatives, allocation of development resources, testing and deployment of the software
  • White64
    Vp, Director Of Digital & Emerging Media
    White64 Sep 2014 - Oct 2015
    • Duties focused on staffing and operations for the larger media team; operational efficiencies of media technologies and research; managing and tracking group financials alongside P&Ls • Within six months of hire, pitched and won 2 major pieces of business for the agency • Built out SEO and Analytics practice for the agency • Created a marketing technology consultation practice to aide clients in streamlining their technology stack, identifying key vendors as well as translating technical requirements into business rules and use cases for the creation of their marketing attribution modelsClients: PenFed, Strayer University, Navy Mutual, Wolf Trap, Washington Nationals, Tiger Woods Foundation Media: Digital, Mobile, Search, Social, Broadcast (Local), Print (Local), OOH, Events, In-Store, Email
  • 22Squared
    Vp, Media Director
    22Squared Dec 2012 - Sep 2014
    Atlanta, Ga, Us
    Lead and mentor the Tampa based media team working on key accounts for 22squared. In my role, I oversee the team in the development of strategy and writing of media plans to meet client’s marketing objectives and the subsequent negotiation, activation and performance analysis. A key focus for me would be continually bringing strategic thinking to all media efforts in the forefront while consistently keeping in mind methods to prove out performance on the back-end.Brands: Publix, OGXMedia (Local & National): Broadcast, Radio, Digital, Mobile, SEM, OOH, Print, FSIs, Event Marketing
  • Maxus
    Partner, Digital Group Planning Director
    Maxus Jun 2011 - Dec 2012
    New York, Ny, Us
    Digital Group Planning Director overseeing Barclays and Church & Dwight brands' digital strategy, planning, communication and execution.Brands: Barclays Savings & Credit Card; Trojan, First Response, Nair, Simply Saline, Orajel, Arm & Hammer Brands (Baking Soda, Laundry, Dental Care, Pet Care), Feline Pine, OxiClean
  • T3
    Group Media Director
    T3 Sep 2008 - Jun 2011
    Austin, Tx, Us
    Overseeing all MSN digital marketing efforts. Relocated to hire, manage and mentor a team, re-establishing T3’s media capabilities in the NY office.
  • Grey San Francisco
    Media Supervisor
    Grey San Francisco 2006 - 2008
    New York, Ny, Us
    Guided and directed the digital advertising strategies for clients like Symantec, Adobe and WellPoint. Provided mentorship for junior level media staff members to continually provide top of the line digital advertising campaigns.
  • Avenue A | Razorfish
    Online Media Planner
    Avenue A | Razorfish Aug 2004 - Jan 2006
    New York, Ny, Us
    Clients: Holland America, ExpediaSole online media planner for one of the agency's largest accounts, Expedia. Instrumental in account's media budget growth.
  • Response Media
    Media Planner
    Response Media Jan 2003 - Aug 2004
    Atlanta, Ga, Us
    Clients: Procter & Gamble (8 brands); Georgia Pacific (4 brands); Alaska TourismWorked with CPG clients on a mixture of digital and traditional media plans. Worked with clients on performance-based programs to assist with sampling and couponing efforts.
  • Grizzard Communications Group
    Account Executive
    Grizzard Communications Group Aug 2000 - Jan 2003
    Atlanta, Ga, Us
    Clients: American Red Cross; City of HopeWorked with Midwest and West Coast American Red Cross chapters to design annual direct mail programs. Launched many of the larger ARC chapters very first digital and email programs.

Andy Anderson Education Details

  • Auburn University
    Auburn University
    Technology Management Concentration
  • Mississippi State University - College Of Business And Industry
    Mississippi State University - College Of Business And Industry
    Marketing

Frequently Asked Questions about Andy Anderson

What company does Andy Anderson work for?

Andy Anderson works for Champion Petfoods

What is Andy Anderson's role at the current company?

Andy Anderson's current role is Sr. Global Media and Partnerships Manager.

What is Andy Anderson's email address?

Andy Anderson's email address is an****@****fem.com

What schools did Andy Anderson attend?

Andy Anderson attended Auburn University, Mississippi State University - College Of Business And Industry.

Who are Andy Anderson's colleagues?

Andy Anderson's colleagues are Heather Haigh, Chikaodili Stephanie Nwania, Jeff Trocha, Rodney Faulkner, Claims Account, Stephen Adcock, Nader Hassan.

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