Andy Armstrong Email & Phone Number

United States

New York, Ny, Us

Lead a multi-region team of market development and sales enablement professionals focused on driving growth through scalable market entry expansion of new and existing S&P products in S&P’s $80M credit analytics business. The role is heavily cross-functional, with key dependencies in sales, marketing, product and customer success. Led design and implementation of best-in-class commercial system and GTM planning process aimed at pipeline optimization, needs-value alignment messaging, and win rate and deal size increases. Focus areas encompassed lead generation and conversion, content development, event strategy, customer value proposition creation, training, and product packaging/pricing strategies. Worked closely with product development and marketing teams to identify target customer segments and create compelling product positioning and packaging. Supported partnership and licensing exploration in under-penetrated countries in APAC and Europe. Partnered with Sales, Marketing, Sales Engineering/Pre-Sales, and Product teams to develop content, training, and certification programs to facilitate successful new product launches across the go-to-market ecosystem.Utilized capacity modeling techniques to ensure optimal investment levels in Sales Engineering, GTM, Sales, and Customer Success functions.Developed a robust enablement strategy to enhance the productivity and success of the sales team, incorporating productivity metrics, product/persona/workflow training, Salesforce certification, and targeted marketing campaigns.

New York, Ny, Us

Supporting the delivery of information (data) and insights (analytics) across the breadth of the business.

Built growth strategy across marketing, ecommerce and retail for startup brand.

New Orleans, Louisiana, Us

Built and executed growth strategy for $45M+ healthy foods company. Led company through successful acquisition. Supported YOY 30+% sales increase nationally and 65% in key markets, a 50% increase in web traffic, and 1.7M new users.

Stamford, Ct, Us

P&L owner responsible $12-15M business unit post-acquisition, with responsibility for people leadership, product strategy and roadmap, content development and distribution (including all research methodologies and data, survey and analytics vendor relationships), executive education and consulting, client service, sales enablement/support (including product marketing strategy, collateral development and execution), digital presence and ultimate product performance.Transformed the product from consulting-based service to renewable subscription service, resulting in 10% increase in key market renewal rates, increase in new client sales of 15% and increase profit margins 10% through product rationalization and innovation, cost-cutting, stabilization of key revenue streams and tight relationship with senior revenue leads. Managed 60 staff, a budget of $8M, multiple data/analytics supplier relationships, cross-functional relationships in corporate HR, finance, procurement and annual 400 attendee client event focused on client relationship development and new sales.

Arlington, Va, Us

Led product, commercial and technology development for $3 Million subscription-based marketing skills assessment, benchmarking and e-Learning software product.Exceeded financial targets through record 70% sales growth in year one via operational improvements, sales lead generation, and content marketing tactics.Spearheaded successful expansion of product into EMEA, focusing on sales-force enablement and development of local product delivery capability. Exceeded EMEA revenue goal 25-35% in first two years.Built and managed remote team of operations, technology, and product development staff across the US and India. Retired sub-standard technology, launched new reporting and data visualization platform. Completion of product platform included significant vendor/contractor management. Led transition to new elearning management system (Cornerstone on Demand).Conducted new product development initiatives, including investigation into product line extension, middle market/SME expansion, eLearning module instructional design and production, and test question development

Arlington, Va, Us

Led creation and management of prestige subscription forum designed for heads of marketing communications and advertising from extremely large, global, primarily B2C enterprises. Members included Target, Microsoft, IBM, Marriott, Kimberly-Clark, Bank of America, ExxonMobil, ESPN, Colgate-Palmolive, Verizon, The Coca-Cola Company, Ford, The Home Depot, and others.

Arlington, Va, Us

Managing a subscription service for ~300 top global advertisers (Disney, Microsoft, SABMiller, Yahoo!, Coca-Cola, Vodafone, Barclays, etc) across the US, EU, Australia, and South Africa. Responsible for ~$5 million in contract value. Framed and delivered key insights on advertising/marcomm challenges, programmed and facilitated of executive-level roundtables, and led all member education via live and online channels.

Arlington, Va, Us

Led best practices research efforts on numerous topics, including: integrated marketing communications, digital media, and agency collaboration. Counseled heads of advertising on corporate marcomm priorities. Structured and presented research findings at leadership sessions attended by Global 1000 marcomm executives. Led workshops for executives' management teams.

Arlington, Va, Us

January, 2005 - July, 2005 - DirectorFebruary, 2003 - January, 2005 - Associate DirectorJanuary, 2002 - February, 2003 - Senior AnalystJune, 2001 - January, 2002 - AnalystManaged product development and marketing for multiple new information-based products for seniormost functional executives, and developed subject matter fluency on issues including corporate procurement, benefits and total rewards, compliance & ethics, and advertising & marketing communications.

Arlington, Va, Us

July 2001 - July 2002 - Associate Director, Sales January 2000 - July 2001 - Business Development Manager (Europe)February 1999 - January 2000 - Marketing Associate (US and Europe)Identified strategic challenges of senior executives and delivered best practices research support through a consultative sales process.Successfully grew CEB's European footprint of FTSE 500 companies.

Initiated and managed minister- and VP-level relationships for investment opportunities in Central and Eastern Europe, specifically Hungary, Czech Republic, and Slovakia.Conducted in-house and in-market research in Central Europe regarding public-private cooperation in infrastructure development, privatization of former Eastern bloc countries, and European Union growth issues.Completed extensive growth analysis of various sub-regional markets in Eastern Europe in support of corporate international expansion strategy development.