Andy Arnold Email & Phone Number

St. Louis, Mo, Us

• As President of Ansira, I am responsible for growing Ansira’s business, building the company’sclient roster, developing and attracting talent, and expanding Ansira’s capabilities. • During the past year we delivered $210M in annual revenue, implemented a global delivery model, expanded our delivery teams in India, incorporated the UK location with permanent teams,added DEI leadership, and prepared the private equity-backed company for a strategictransition.• Our current services include digital strategy, performance marketing, loyalty marketing,martech consulting and integration, channel partner marketing, and local marketing activation.• Our global team includes 1,450 marketing consultants, practitioners, technologists, andsoftware. At present, Ansira's SaaS products include a content-centric experience platform,adtech with a DMP leveraging AI, and an award-winning TCMA product.Ansira acquisitions timeline:2005 Frontenac Company – First private equity firm (bought from founding family)2009 CoAms – Further extended our channel funds management practice2010 Razor – Added CRM, Digital Transformation, and Loyalty services to our agency2012 KRG Capital – Second private equity firm (bought from Frontenac)2014 Co-Optimum – Extended deeper client roster in our channel funds management offering2015 SQ1 – Conversion Optimization agency driving new offerings for on-site conversion & media2016 Advent International – Third Private Equity firm (bought from KRG)2017 Local Biz Now – Proprietary group search media technology2017 Brand Protection Agency – Proprietary tech for minimum advertising price governance2018 Defakto – Extended our digital transformation and Adobe practice2019 Brightwave – Deepened our Email and CRM offering2020 CDK Digital (Sincro) extension of door level websites and enterprise ad-tech.

St. Louis, Mo, Us

• Led Ansira's Channel Business Unit with over $65M in annual revenue and 350 employees.• Responsible for the Channel Marketing Business Unit positioning and go to market strategy.• Earned "leader" placement on the Through Channel Marketing Automation Forrester Wave &Earned "Strong Performer" placement on the Channel Incentive Management Forrester Wave• Drove global footprint of the organization to fulfill 24-hour support model in 15languages and 120 currencies.

St. Louis, Mo, Us

• Implemented Business Development Representative team of 4 to cold call potential clients and deployed (2) Digital and Channel focused sales leaders.]• Oversaw Ansira Marketing and Product marketing team of 8: created thought leadership,owned events, and earned and purchased media for the organization.• Launched enterprise CRM system to track prospects to lead, to conversion.• Developed the analyst relationship with Forrester resulting in 4 wave placements (2 leader and 2 strong performer rankings).• Hired, trained, and managed sales operation team of (6) who led all RFP responses, organic client renewals and pricing for the organization.• Key Wins included: Dell, 24-hour Fitness, Behr, Teledoc, Raymor Flanigan, Ciena, & BNYMellon

St. Louis, Mo, Us

• Stewarded a team of 12 portfolio leads responsible for $110M of revenue.• Drove continued YOY Growth (on average 12%) within existing client portfolio via cross-sell, client expansion, and innovation.• Positioned the team as thought leaders and strategic solution experts to ensure increased customer life-time value, healthy margins, and incredible NPS & customer retention.• Key clients include: Microsoft, Honda, Subaru, Coca Cola, Anhueser-Busch, Panera, Wendy’s, American Family, Dominos, Brinker International, Purina, and Cisco.

St. Louis, Mo, Us

• Guided the American Honda, Toyota Motor Sales, Nissan North America, Ford Motor Company accounts and all West Coast business development.• Designed and implemented experiential event marketing program for Land Rover geared at driving more prospects into Land Rover Retail Centers. 300+ retail events were executed for the 2006 Range Rover Sport, contributing to the most successful product launch in the company’s history.• Architected and executed Honda Canada’s first ever retailer event program. 95% of Canadiandealers participated by hosting nationwide simultaneous consumer events for 2006 Civic.• Supervised, trained, and recruited 40 direct and indirect reports.• Prepared and presented consulting-orientated recommendations to executive-level audiences.

St. Louis, Mo, Us

• Directed the American Honda and the Toyota Motor Sales accounts while focusing on driving west coast business development.• Secured multi-million dollar accounts at Mazda North American Operations, Jaguar Cars, andLand Rover North America within first 6 months of being hired.• Reengineered antiquated broadcast media distribution system for Jaguar Cars and Land RoverNorth America’s retailer network yielding a $120,000 savings year over year.• Migrated Mazda North American Operations $45M co-op advertising account from incumbentvendor; improved process to decrease dealer reimbursement time by 50%, and reduced non-compliant advertising from 60% to less than 10% within 90 days.• Oversaw the development and implementation of various information solutions to increasecommunication effectiveness.• Implemented automotive research programs, which analyzed traditional and nontraditionalmedia behavior for Toyota Motor Sales, Mazda North American Operations, and Ford MotorCompany.

London, London, Gb

• Accountable for the Premier Automotive Group Account (Lincoln, Mercury, Jaguar, Land Rover, Aston Martin, and Volvo).• Drove digital transformation of traditional direct marketing strategies for car dealers,• Designed custom technology solution for lincolnvehicles.com to serve eligible customer incentives at the market and zip code level

St. Louis, Mo, Us

• Devised and sold incentive and business group travel programs for Ford Motor Company.• Managed a $12.5M budget for the 2000 Ford Model Year Introduction show for 9,000 retailers.• Oversaw $28M Ford Motor Company incentive travel account for fiscal 1998.

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Communications