Andy Baker Email & Phone Number

Burbank, CA, US

- Lead all Disney+ brand and multi-title awareness campaigns for paid and synergy campaigns (Super Bowl, Olympics, Seasonal Beats, Offers, etc)- Lead Disney+ Creative team and Creative Strategy/Creative Operations teams to deliver high impact campaigns that drive awareness and increase brand perception for subscribers- Lead Disney+ bundle creative.

Burbank, CA, US

- Oversee creative for all Disney+ brand campaigns.- Develop multi-platform creative campaigns and assets for Disney+ Originals from Pixar, Marvel, ABC, National Geographic and Walt Disney Animation studios.- Oversee creative campaigns for “The Disney Bundle”, bringing together the Disney+, Hulu and ESPN+ brands.- Create product creative strategy and.

- Create high-impact and engaging ideas for agencies and internal creative teams' next show launch, brand campaign, or strategic initiative.- Build campaign strategies and ideas for AV, Social, Digital, Experiential, Print or Out-of-home.- Creative copywriting for brands, products or entertainment content.- Review and evaluate your team's creative ideas.

Los Gatos, CA, US

- Managed, hired, and led a team of Product Creative Producers driving the global strategy and design behind the creative expression of all scripted series available on the Netflix global catalogue.- Partnered cross-functionally across Product, Content, Marketing, Engineering, UX design, Globalization and Operations to ensure seamless delivery of thousands.

Washington, DC, US

• Supervised global marketing creative (TV, key art, digital, social, experiential, short form) for National Geographic Channel and Nat Geo WILD across the U.S., Asian, South American, and European/African regions.
• Led creative efforts to expand campaigns beyond traditional tactics through innovative multi-platform content and experiential activations at SXSW and other industry events.
• Spearheaded creative marketing efforts for National Geographic’s strategic programming shift to premium content, integrating new brand look and tagline into all creative.
• Worked with, pitched, or directed A-list Hollywood talent such as Ron Howard, Brian Grazer, Morgan Freeman, Jane Lynch, and Rob Lowe.
• Led award-winning campaigns for Nat Geo’s highest-rated new series: MARS, Genius, and Story of God with Morgan Freeman.
• Managed and expanded Global Marketing Operations Team to ensure timely and efficient global delivery of assets.

Washington, DC, US

• Led direction and creative vision behind marketing materials for the National Geographic Channels’ programming and brand promotional campaigns across consumer, trade, press, ad sales, and affiliate.
• Launched Nat Geo’s highest-rated unscripted series Wicked Tuna, Life Below Zero and Doomsday Preppers.
• Hired and directed best-in-class creative agencies and production teams to create marketing materials.
• Managed, led, and inspired an internal team of Creative Directors, writers, producers, designers, and operations personnel.
• Led the creative rebranding for Nat Geo WILD.

Washington, DC, US

• Led creative direction for the National Geographic Channels’ marketing, brand, launch, and promotional campaigns across consumer, press, ad sales, and affiliate.
• Launched Nat Geo WILD (2010), including leading the creative direction on all branding and creative assets for this new channel.
• Managed transition of internal culture to be more creative-focused, fostering better ratings results and increased creative quality and output.

Mumbai, Maharashtra, IN

• Served as interim Creative Director for the Network Creative Services Division at STAR TV networks based in Hong Kong.
• Oversaw all creative, branding, operations, production, strategy, and planning across all of the STAR TV networks, including Hong Kong, Southeast Asia, China, Taiwan, and the Philippines.
• Managed key personnel decisions for transition and merger between STAR TV and Fox International Channels across marketing and creative groups.

Washington, DC, US

Managed and inspired team of writers and producers in creating TV and cinema campaigns for the National Geographic Channel brand and promotional campaigns across consumer, press, ad sales and affiliate. Was responsible for hiring and directing outside creative agencies and production teams as well as creating and producing promotional campaigns.

Washington, DC, US

Hired before the launch of The National Geographic Channel and helped write, edit and produce sales, promotional, and brand materials to assist in one of the fastest growing Channel launches in Cable TV history. Spearheaded all creative efforts behind the affiliate launch creative as well as campaigns for all series and specials on NGC.