Andy Baker Email and Phone Number
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I love what I do. I have always loved making things and shaping ideas, and leading others to help make their work more engaging, creative, and effective. I’ve made or creative directed entertainment marketing materials like brand campaigns, trailers, key art, digital ads, social campaigns, promos, short films, long films, product artwork, sizzle reels, print ads, experiential installations (and even a giant robot!) for brands like National Geographic, Netflix, and now Disney. I love launching new things like Disney+, The National Geographic Channel and Nat Geo Wild.I am collaborative, passionate and strategic, with a proven track record as a thought-leader, speaker, writer, director, and innovator. That also includes building exceptional teams and internal cultures, and being a conceptual thinker that drives impact for global entertainment brands.Discussing and dissecting the client and agency relationship is a passion of mine, and strengthening those relationships with mutual respect, trust, and assuming the best intentions in others. And finally (and perhaps least importantly), I am deeply and sarcastically curious as to how hands-caressing-wheat-at-magic-hour has become the single most frequently used metaphor to represent thoughtful introspection in modern cinema.For work samples, go to andyjbaker.com
The Walt Disney Studios
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Svp, Creative Marketing Disney+ Brand, Bundle & Post-TheatricalThe Walt Disney Studios Dec 2024 - PresentBurbank, Ca, Us- Lead all Disney+ brand and multi-title awareness campaigns for paid and synergy campaigns (Super Bowl, Olympics, Seasonal Beats, Offers, etc)- Lead Disney+ Creative team and Creative Strategy/Creative Operations teams to deliver high impact campaigns that drive awareness and increase brand perception for subscribers- Lead Disney+ bundle creative campaigns across many different bundle offerings/SKUs - duo, trio, Max bundle, etc.- Lead the Disney Post Theatrical creative team to develop high-impact, sales-driving creative materials in the post-theatrical window - PEHV, EHV, Digital, Physical and Pay 1 (Disney+) across AV, print, digital and platform creative assets- Oversee all Disney+ brand design and guidelines, working closely with global creative teams on usage and execution of brand campaigns and initiatives
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Vp Creative Marketing, Disney+The Walt Disney Studios Apr 2019 - Dec 2024Burbank, Ca, Us- Oversee creative for all Disney+ brand campaigns.- Develop multi-platform creative campaigns and assets for Disney+ Originals from Pixar, Marvel, ABC, National Geographic and Walt Disney Animation studios.- Oversee creative campaigns for “The Disney Bundle”, bringing together the Disney+, Hulu and ESPN+ brands.- Create product creative strategy and assets for Disney+ Original content from Disney, Pixar, Marvel, and National Geographic.- Developed Disney+ brand launch and sustain campaign - including trailers, OOH, digital creative and style guide.- Build, motivate and lead creative marketing team with staff overseeing creative operations, production, strategy, campaign management and creative development.
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Creative DirectorFreelance Creative Consulting Dec 2018 - Apr 2019- Create high-impact and engaging ideas for agencies and internal creative teams' next show launch, brand campaign, or strategic initiative.- Build campaign strategies and ideas for AV, Social, Digital, Experiential, Print or Out-of-home.- Creative copywriting for brands, products or entertainment content.- Review and evaluate your team's creative ideas and concepts before you sell them in to your client.- Give perspective, feedback and direction based on 20+ years of experience as a client and Global Creative Director. - Portfolio: andyjbaker.com
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Originals Manager, Global Product CreativeNetflix Oct 2017 - Dec 2018Los Gatos, Ca, Us- Managed, hired, and led a team of Product Creative Producers driving the global strategy and design behind the creative expression of all scripted series available on the Netflix global catalogue.- Partnered cross-functionally across Product, Content, Marketing, Engineering, UX design, Globalization and Operations to ensure seamless delivery of thousands of premium creative assets to the Netflix platform.- Stayed abreast of the constant changes to the Netflix Product, understanding the science and data that drives the world’s leading streaming content service.- Educated internal and external stakeholders about how the Netflix Product continually optimizes towards a more personalized member experience.- Collaborated with Program and Product Managers across all platforms to test and productize new experiences, creative canvases, and assets on Netflix.- Worked closely with designers, editors, art directors, writers and content Executives to ensure alignment across the Product for how every title is seen by members.- Partnered with design studios and artists to create innovative approaches to merchandising content for discovery on Netflix, to better connect members to content. -
Senior Vice President/Global Creative DirectorNational Geographic Partners Nov 2015 - Oct 2017Washington, Dc, Us• Supervised global marketing creative (TV, key art, digital, social, experiential, short form) for National Geographic Channel and Nat Geo WILD across the U.S., Asian, South American, and European/African regions. • Led creative efforts to expand campaigns beyond traditional tactics through innovative multi-platform content and experiential activations at SXSW and other industry events.• Spearheaded creative marketing efforts for National Geographic’s strategic programming shift to premium content, integrating new brand look and tagline into all creative.• Worked with, pitched, or directed A-list Hollywood talent such as Ron Howard, Brian Grazer, Morgan Freeman, Jane Lynch, and Rob Lowe.• Led award-winning campaigns for Nat Geo’s highest-rated new series: MARS, Genius, and Story of God with Morgan Freeman.• Managed and expanded Global Marketing Operations Team to ensure timely and efficient global delivery of assets.• Partnered with international creative teams to deliver marketing materials for all priority program campaigns.• Oversaw creative materials for the National Geographic Partners media brand, including magazine subscription marketing, email marketing, books, licensing, and National Geographic Expeditions. • Managed team of 20+ full-time staff. -
Senior Vice President/Group Creative DirectorNational Geographic Partners Jun 2012 - Nov 2015Washington, Dc, Us• Led direction and creative vision behind marketing materials for the National Geographic Channels’ programming and brand promotional campaigns across consumer, trade, press, ad sales, and affiliate. • Launched Nat Geo’s highest-rated unscripted series Wicked Tuna, Life Below Zero and Doomsday Preppers.• Hired and directed best-in-class creative agencies and production teams to create marketing materials.• Managed, led, and inspired an internal team of Creative Directors, writers, producers, designers, and operations personnel. • Led the creative rebranding for Nat Geo WILD.
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Vice President/Creative DirectorNational Geographic Partners Nov 2009 - Jun 2012Washington, Dc, Us• Led creative direction for the National Geographic Channels’ marketing, brand, launch, and promotional campaigns across consumer, press, ad sales, and affiliate.• Launched Nat Geo WILD (2010), including leading the creative direction on all branding and creative assets for this new channel.• Managed transition of internal culture to be more creative-focused, fostering better ratings results and increased creative quality and output.
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Creative Director, Network Creative ServicesStar Tv Jun 2009 - Oct 2009Mumbai, Maharashtra, In• Served as interim Creative Director for the Network Creative Services Division at STAR TV networks based in Hong Kong. • Oversaw all creative, branding, operations, production, strategy, and planning across all of the STAR TV networks, including Hong Kong, Southeast Asia, China, Taiwan, and the Philippines.• Managed key personnel decisions for transition and merger between STAR TV and Fox International Channels across marketing and creative groups. -
Director, CreativeNational Geographic Channel May 2004 - May 2009Washington, Dc, UsManaged and inspired team of writers and producers in creating TV and cinema campaigns for the National Geographic Channel brand and promotional campaigns across consumer, press, ad sales and affiliate. Was responsible for hiring and directing outside creative agencies and production teams as well as creating and producing promotional campaigns.
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Executive Producer, CreativeNational Geographic Channel Sep 2000 - Apr 2004Washington, Dc, UsHired before the launch of The National Geographic Channel and helped write, edit and produce sales, promotional, and brand materials to assist in one of the fastest growing Channel launches in Cable TV history. Spearheaded all creative efforts behind the affiliate launch creative as well as campaigns for all series and specials on NGC.
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Senior ProducerFox 5 Wttg May 1998 - Jun 2000
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Writer/ProducerAbc - Wjla 1997 - 1998
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Editor/ProducerWxii Newschannel 12 Jun 1996 - Oct 1997
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Marketing EditorWxii-Tv 12 1995 - 1997
Andy Baker Skills
Andy Baker Education Details
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Wake Forest UniversityHistory
Frequently Asked Questions about Andy Baker
What company does Andy Baker work for?
Andy Baker works for The Walt Disney Studios
What is Andy Baker's role at the current company?
Andy Baker's current role is SVP Creative Marketing, Disney+ Brand, Bundle & Post-Theatrical // Former Netflix, National Geographic and a highly profitable lemonade stand..
What is Andy Baker's email address?
Andy Baker's email address is an****@****cts.com
What is Andy Baker's direct phone number?
Andy Baker's direct phone number is +120241*****
What schools did Andy Baker attend?
Andy Baker attended Wake Forest University.
What skills is Andy Baker known for?
Andy Baker has skills like Television, New Media, Commercials, Video Editing, Post Production, Final Cut Pro, Content Strategy, Film, Media Production, Motion Graphics, Entertainment, Film Production.
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