Andy Baker Email & Phone Number

Burbank, Ca, Us

- Lead all Disney+ brand and multi-title awareness campaigns for paid and synergy campaigns (Super Bowl, Olympics, Seasonal Beats, Offers, etc)- Lead Disney+ Creative team and Creative Strategy/Creative Operations teams to deliver high impact campaigns that drive awareness and increase brand perception for subscribers- Lead Disney+ bundle creative campaigns across many different bundle offerings/SKUs - duo, trio, Max bundle, etc.- Lead the Disney Post Theatrical creative team to develop high-impact, sales-driving creative materials in the post-theatrical window - PEHV, EHV, Digital, Physical and Pay 1 (Disney+) across AV, print, digital and platform creative assets- Oversee all Disney+ brand design and guidelines, working closely with global creative teams on usage and execution of brand campaigns and initiatives

Burbank, Ca, Us

- Oversee creative for all Disney+ brand campaigns.- Develop multi-platform creative campaigns and assets for Disney+ Originals from Pixar, Marvel, ABC, National Geographic and Walt Disney Animation studios.- Oversee creative campaigns for “The Disney Bundle”, bringing together the Disney+, Hulu and ESPN+ brands.- Create product creative strategy and assets for Disney+ Original content from Disney, Pixar, Marvel, and National Geographic.- Developed Disney+ brand launch and sustain campaign - including trailers, OOH, digital creative and style guide.- Build, motivate and lead creative marketing team with staff overseeing creative operations, production, strategy, campaign management and creative development.

- Create high-impact and engaging ideas for agencies and internal creative teams' next show launch, brand campaign, or strategic initiative.- Build campaign strategies and ideas for AV, Social, Digital, Experiential, Print or Out-of-home.- Creative copywriting for brands, products or entertainment content.- Review and evaluate your team's creative ideas and concepts before you sell them in to your client.- Give perspective, feedback and direction based on 20+ years of experience as a client and Global Creative Director. - Portfolio: andyjbaker.com

Los Gatos, Ca, Us

- Managed, hired, and led a team of Product Creative Producers driving the global strategy and design behind the creative expression of all scripted series available on the Netflix global catalogue.- Partnered cross-functionally across Product, Content, Marketing, Engineering, UX design, Globalization and Operations to ensure seamless delivery of thousands of premium creative assets to the Netflix platform.- Stayed abreast of the constant changes to the Netflix Product, understanding the science and data that drives the world’s leading streaming content service.- Educated internal and external stakeholders about how the Netflix Product continually optimizes towards a more personalized member experience.- Collaborated with Program and Product Managers across all platforms to test and productize new experiences, creative canvases, and assets on Netflix.- Worked closely with designers, editors, art directors, writers and content Executives to ensure alignment across the Product for how every title is seen by members.- Partnered with design studios and artists to create innovative approaches to merchandising content for discovery on Netflix, to better connect members to content.

Washington, Dc, Us

• Supervised global marketing creative (TV, key art, digital, social, experiential, short form) for National Geographic Channel and Nat Geo WILD across the U.S., Asian, South American, and European/African regions. • Led creative efforts to expand campaigns beyond traditional tactics through innovative multi-platform content and experiential activations at SXSW and other industry events.• Spearheaded creative marketing efforts for National Geographic’s strategic programming shift to premium content, integrating new brand look and tagline into all creative.• Worked with, pitched, or directed A-list Hollywood talent such as Ron Howard, Brian Grazer, Morgan Freeman, Jane Lynch, and Rob Lowe.• Led award-winning campaigns for Nat Geo’s highest-rated new series: MARS, Genius, and Story of God with Morgan Freeman.• Managed and expanded Global Marketing Operations Team to ensure timely and efficient global delivery of assets.• Partnered with international creative teams to deliver marketing materials for all priority program campaigns.• Oversaw creative materials for the National Geographic Partners media brand, including magazine subscription marketing, email marketing, books, licensing, and National Geographic Expeditions. • Managed team of 20+ full-time staff.

Washington, Dc, Us

• Led direction and creative vision behind marketing materials for the National Geographic Channels’ programming and brand promotional campaigns across consumer, trade, press, ad sales, and affiliate. • Launched Nat Geo’s highest-rated unscripted series Wicked Tuna, Life Below Zero and Doomsday Preppers.• Hired and directed best-in-class creative agencies and production teams to create marketing materials.• Managed, led, and inspired an internal team of Creative Directors, writers, producers, designers, and operations personnel. • Led the creative rebranding for Nat Geo WILD.

Washington, Dc, Us

• Led creative direction for the National Geographic Channels’ marketing, brand, launch, and promotional campaigns across consumer, press, ad sales, and affiliate.• Launched Nat Geo WILD (2010), including leading the creative direction on all branding and creative assets for this new channel.• Managed transition of internal culture to be more creative-focused, fostering better ratings results and increased creative quality and output.

Mumbai, Maharashtra, In

• Served as interim Creative Director for the Network Creative Services Division at STAR TV networks based in Hong Kong. • Oversaw all creative, branding, operations, production, strategy, and planning across all of the STAR TV networks, including Hong Kong, Southeast Asia, China, Taiwan, and the Philippines.• Managed key personnel decisions for transition and merger between STAR TV and Fox International Channels across marketing and creative groups.

Washington, Dc, Us

Managed and inspired team of writers and producers in creating TV and cinema campaigns for the National Geographic Channel brand and promotional campaigns across consumer, press, ad sales and affiliate. Was responsible for hiring and directing outside creative agencies and production teams as well as creating and producing promotional campaigns.

Washington, Dc, Us

Hired before the launch of The National Geographic Channel and helped write, edit and produce sales, promotional, and brand materials to assist in one of the fastest growing Channel launches in Cable TV history. Spearheaded all creative efforts behind the affiliate launch creative as well as campaigns for all series and specials on NGC.