Consult with key stakeholders and provide analysis to support finance, operations and sales processes and deliver data-driven recommendations.

Led a team of publishing, editing, design and marketing experts to help authors publish their books, distribute their books to a world-wide audience and develop effective marketing strategies to ensure their books are successful. CORE COMPETENCIES:o Marketing, Messaging, and Brand Positioningo Publishing Strategies and Optionso Editing and Design Schemeso Content Creation/Content Marketingo SEO/SEM Marketingo Launch Campaignso Lead Generation and Client Acquisitiono Marketing and Promotion for Authorso Marketing Automationo Web Design/HTML/CSSo Video Productiono Media Advertisingo New Business Developmento Research and Analysis

Directed the company’s Education Division including oversight of all sales, and marketing for the company’s 500+ continuing education books.Collaborated closely with vendors and sales staff to develop and expand the company’s online Corporate Education Courses resulting in double digit growth within the Education Division.Directed the company’s new business development as an innovative leader who communicated effectively across management levels and disciplines to launch many successful new ventures. This included creating and implementing a business plan to successfully launch and manage the following start-up ventures which resulted in producing millions of dollars in new revenue: o Today in PT, a magazine reaching over 60,000 Physical Therapists o Today in OT, a magazine reaching over 25,000 Occupational Therapists o Special Continuing Education Nurseweek / Nursing Spectrum Editions Provided financial analysis and recommendation on the company’s many properties. Among other things this resulted in circulation cuts that resulted in almost one million dollar savings and a new sales commission plan for the company that better related performance to compensation.As a part of the Executive Management Team helped to successfully integrate the Nurseweek Publishing acquisition with the Gannett Healthcare group.

Played leading role in growing the business from 4 million in sales to over 25 million in sales with bottom line profits in excess of 20%.Presented well-formulated business, marketing and financial plans to secure sale of Nurseweek Publishing to Gannett Publishing for over $60 million.Directed the company’s editorial, production and circulation department with a staff of over 60 people from 1992 through 1997 during a time of rapid growth.Expanded the company’s Continuing Education book business and coordinated the company’s entry into online education.Created and implemented a business plan to successfully launch and expand the company nationwide. This includes the following start-up ventures:o Nurseweek Texas Magazineo Nurseweek Mountain West Magazineo Nurseweek Heartland Magazineo Nurseweek Career Fairso Nursing Excellence Awardso www.Nurseweek.com