Andy Bartling, Corporate Writer Email & Phone Number

Independent corporate writer serving the healthcare, life sciences/biotechnology, financial, construction and energy industries. Writing services include brand positioning and messaging platforms, case studies, white papers, digital marketing content and general copywriting for a variety of media.

Sales Message Marketing is a system that helps small- and mid-tier businesses deliver a more effective sales message and cut 20 - 30% of your marketing budget at the same time.Originally created for the Fortune 500 nearly 25 years ago, this system has been refined through the years and is now available to organizations of any size, any industry, any budget. 300+ case studies showcase the system's ability to benchmark and improve your marketing ROI over time.The heart of this system is the Sales Message Platform, which guides how to effectively communicate with every sales audience.

As Cohesion’s Director of Strategy, I ensured that strategy, planning and tactical execution remained squarely within the context of the client’s business, brand and marketing goals. At the same time, I was deeply involved with the continued growth and evolution of the positioning and messaging strategy of each client. And, I wrote the messaging platforms that were a key strategic deliverable during the initial stage of most client engagements.

I developed the marketing/communications programs (and wrote the copy) for selling extended warranties at North America's largest big-box retailers, such as Office Depot, Office Max, CompUSA, Computer City, Micro Center and many of the largest regional players (such as The Wiz in New York City and Paul's TV in Southern California). I also wrote the control copy for direct response programs for many of the world's leading technology manufacturers, including Apple, Sony, Hewlett-Packard and others. My best control package: a warranty renewal sales letter for Quebec-based Bombardier (makers of Sea Doos), which hit a conversion rate of nearly 50%. These warranty programs were a critical revenue generator for my clients, often representing the majority of the margin earned on every product sale.

I began my career as a 'Creative Account Executive'--better known as a 'copy/contact person.' As both a strategist-in-training and a cub copywriter, I learned from the very beginning how inseparable strategy and tactics truly are--if you're doing it right. I had the good fortune to work on a family of local St. Louis brands (such as Southwest Bank, known globally for being the first to lower the prime rate). Plus, I worked at the national level with Citicorp, writing direct mail and print advertising that introduced many of Citi's innovations in the 1980s, including adjustable rate mortgages and home equity credit lines. Plus, I was there when Citibank became a national brand, helping to open and market new locations in several states. Later, I worked with several divisions of GE Capital--particularly in private mortgage insurance and real estate. My training at Advertising Associates was 'old school' by today's standards--but it's still the best education I've received in more than 35 years in this business. What I learned in those days I carry with me to this day.