Andy Beal Email & Phone Number

Chapel Hill, Nc, Us

Durham, North Carolina, Us

Durham, North Carolina, Us

Leading IQVIA’s Safety & Regulatory Compliance marketing to amplify its reputation for integrated lifecycle safety, pharmacovigilance & and regulatory affairs enhanced by artificial intelligence (AI), machine learning (ML), and natural language processing (NLP).My marketing and communications leadership includes:✔️ Develop, implement, and measure marketing plans for lifecycle safety, regulatory affairs, and medical information targeting priority customer segments and geographies.✔️ Write, direct, and manage the creation of compelling marketing content to articulate the benefits of IQVIA's end-to-end compliance products & services, drive customers through the buying journey, and encourage stakeholder advocacy. (e.g., abstracts, webinars, sales aids, presentations, emails, web copy, case studies, articles, landing pages, social posts, blogs, videos, speeches, etc.)✔️ Leverage ChatGPT and Gen AI technologies to enhance marketing campaigns by analyzing campaign data, generating targeted content, and fine-tuning strategies, resulting in optimized campaign effectiveness, increased MQLs, and new business pipeline growth.✔️ Contribute to media relations initiatives, including developing thought leadership content, articles, and earned media opportunities.✔️ Serve as a partner to senior operations leaders; collaborate with leaders to implement plans and messaging. ✔️ Lead the research, planning, and promotion for select events; work with IQVIA’s events team to execute select conference exhibits and sponsorships.✔️ Support and drive collaboration between regions, business leaders, functional teams, and marketing to ensure seamless implementation of customer-specific marketing strategies.✔️ Utilize customer insights and personas to guide demand generation and account-based marketing campaigns.✔️ Use internal communications channels to engage, equip, and empower employees to amplify thought leadership.✔️ Manage project spending and annual marketing budget.

Durham, Nc, Us

Head of global communication strategies to build Marken's brand as the leader in clinical trial logistics, DCT, DTP, and Cell and Gene supply chain. Achievements include:✔️ Managed all communication strategies for decentralized clinical trials, home healthcare, cell and gene therapy, expanded access, and clinical supply chains.✔️ Increased earned media coverage by 34% and trade publication features by 600%.✔️ Increased social media follower growth by 60%, post impressions by 230%, and achieved #1 in engagement among competitors.✔️ Researched and authored thought-leadership content for Marken executives on complex life sciences innovations.✔️ Worked with SMEs to identify those with the credentials, experience, and influence to become KOLs.✔️ Collaborated with external agencies to create webinars, white papers, and videos.✔️ Developed company guidelines and training for media interviews, public speaking, and crisis communication.✔️ Applied A/B testing to strategic content campaigns and refined targeting and message to improve conversions by 300% while reducing CPA by half.✔️ Collaborated with HR & internal communications to improve employee engagement and morale.✔️ Trained, mentored, and assisted team members.

Provided global brand management consulting to highly-regulated clients (Life Sciences, Health Insurance, Financial, & Federal Contractors) to help improve earned media coverage, social media influence, and online reputation.Experience includes:✔️ Providing strategic and tactical guidance for building and growing brands.✔️ Identifying and training brand influencers, SMEs, and KOLs.✔️ Implementing SEO, CX, ORM, SMM, and PR campaigns for clients.✔️ Training and managing remote marketing teams worldwide including, the USA, UK, Canada, Scandinavia, Brazil, Australia, and New Zealand.✔️ Cross-department and external communications in highly regulated industries.

Twenty years of online reputation management experience helping companies build, grow, and protect their brands. Expertise includes branding, digital marketing, SEO, social media marketing, crisis communication, media relations, and influencer outreach.Highlights include:✔️ Co-author of the critically-acclaimed book, Radically Transparent: Monitoring and Managing Reputations Online. Used by colleges, universities, and corporations as the first blueprint for online reputation management.✔️ Author of the bestselling book, Repped: 30 Days to a Better Online Reputation. A strategic reputation management and crisis communications playbook for the C-suite.✔️ Keynote speaker providing workshops and seminars worldwide. Example clients include Microsoft, Lenovo, SAS, and Alcon.✔️ Corporate trainer for marketing teams of all sizes. Virtual and onsite training, mentoring, and strategic planning for start-ups to Fortune 500 companies.✔️ Columnist and contributor to Forbes, American Express, Bloomberg, Entrepreneur, HuffPost, and more.✔️ Reputation management expert for ABC News, NPR, The Wall Street Journal, The New York Times, Buzzfeed, and The Sunday Times.

An award-winning digital marketing news site read by thousands of internet marketers each day. • Exclusive news features included Google, Yahoo, and Microsoft • Managed and edited stories across more than a dozen staff & guest journalists• 10,000+ visitors per day• Sold in 2017

Trackur.com was one of the first affordable SaaS mainstream news and social media analytics tools offering industry research, reputation alerts, influencer & competitor analysis, using AI and NLP.• Built for less than $8,000, profitable within 3 months• Managed an agile, remote team of just 5 talented and resourceful employees• Grew user base to 70,000+ using 98% organic marketing channels• Sold in 2018

New York, Ny, Us

Small business leadership and marketing columnist.

Jersey City, Nj, Us

Branding and reputation management columnist for Forbes' CMO Network.

Cary, Nc, Us

Provided search engine optimization (SEO) and general digital marketing guidance to the largest private business intelligence company in the world. • Trained Online Strategy and Services department• Provided company-wide keynote presentations• Increased search engine presence and ROI

Us

Helped build and launch a revolutionary new internet marketing firm that provided SEO, PPC, and reputation management services. 15+ employees, 30+ clients, and a $1M revenue run rate in just 6 months.What set Fortune Interactive apart? We were the first company to use proprietary artificial intelligence (AI), natural language processing (NLP), 3D vector imaging, and latent semantic indexing (LSI) software in the search engine optimization (SEO) industry.

Helped the company to grow search engine optimization services and become the largest SEO firm in the world. Head of search marketing strategies, marketing, branding, investor, and public relations. Company spokesperson and SME.

Web design, SEO, usability, content creation, and link building.

Communication Studies

Education record

Education record