Group Sales And Commercial Director
Stafford, Staffordshire, Gb
I was brought in to the business to be the driving Board presence (only finance and manufacturing not reporting), leading all commercial functions including sales and marketing, procurement, product management, R&D, professional services, etc. The team I led were very successful. We grew EBITDA (Earnings Before Interest, Tax, Depreciation and Amortisation ) by 30% to £4.5 million. The key to this success was increasing the more profitable professional services, support and managed services elements of the business to over 15% of turnover. We changed the sales team ethos from farming existing business to hunting new business. This increased the accounts on the books by 20% (600 new business customers in total). In addition, we achieved 102% of the customer retention target. I retained final authority over pricing/ discount levels. One thing I'm particularly proud of is that I personally led and then bidded for and secured Stone's largest ever contract win (valued at £25 million over 5 years) - it is striking what can be achieved by a good team of people. Key to the success of the enterprise was setting realistic and appropriate KPI’s at individual and team level and also creating incentive schemes that, when implemented, drove the correct behaviours and only rewarded performance that translated into real business benefit. I established new supply chain partners and also worked closely with existing suppliers and this gave us a significant commercial advantage over our competition. Partners included Intel and Microsoft. In short, I was pivotal in creating a team ethos, breaking down organisational strongholds across all departments and making certain that the solutions that were developed were needed and valued by customers.