A commercially astute, accomplished senior marketer and consultant with 25 years experience and proven ability helping organisations deliver profitable business growth by clarifying purpose, simplifying structures, improving agility and creating a culture of accountability across the Marketing function. Experience encompasses both domestic and international, B2B & B2C and most industry sectors.Specialties: The ability to engage and implement ideas to realise financial benefit – specifically the development & deployment of Marketing Operating Models, Organisation Design, individual & organisation competencies, Marketing and Customer Management processes re-engineering, KPI design and Programme Management to deliver effective and sustainable change in large organisations.Sector experience includes:- Airline, Travel, Tourism- Telecomms- CPG- Pharma- Financial Services, Insurance & Banking- Technology- B2B- Public Sector
Listed skills include Strategy, Crm, Change Management, Direct Marketing, and 36 others.