Andy Green Email & Phone Number

London

Heading the transformation consultancy offering to dentsu International clients, across industry sectors. Overseeing the bespoke, proprietary assessment and benchmarking tool, schema, to provide organisations with a benchmarked view of their integrated marketing maturity and the challenges they must address to drive growth by improving marketing effectiveness, efficiency.

London, United Kingdom

London, United Kingdom

Co-founded The Customer Framework, a Management Consultancy specialising in Marketing, in 2007 to help organisations deliver profitable business growth by clarifying purpose, simplifying structures, improving agility and creating a culture of accountability across their Marketing function.Consultants from The Customer Framework work with large blue-chip organisations all over the world to help them align behind a common purpose, understand existing capabilities and budgets, then design and implement the optimum Marketing Operating Model, Organisation Design, processes and ways of working required to develop a future fit Marketing function. Our proven, proprietary SCHEMA® tools and agile methodology let us rapidly identify the issues and opportunities, understand the commercial benefit and implement the change required to drive increased and sustainable incremental profit, often in stunningly short timescales. Clients span sectors, including The Coca-Cola Company, HEINEKEN, Arla Foods & Unilever from CPG, Bayer, JLL. & Worldpay from B2B, retailers IKEA & Costa Coffee, utilities like British Gas, many financial services & banking organisations and Automotive giants VW & GM, as well as not-for-profits Charities Aid Foundation and Save the Children.

Persuaded to take up a fixed term contract to lead Christie’s transformation to a Client Centric business.• Developed & implemented a Client Management programme yielding £9m incremental revenue in year 1. £30m over 3 years.• Successfully created a culture of co-operation & cross functional working• Designed a categorisation framework for all works of art & antiques to facilitate targeting

Invited to join this specialist consultancy to provide senior level Customer Management expertise to a range of clients and industries.Developed & managed Customer Management engagements up to £250,000 fee billing.Developed & deployed a Game to educate, motivate & mobilise senior managers in the principles of Customer ManagementConsulted at Senior Manager/Board level in the areas of:Customer Management capability auditing and assessmentCustomer & data value definition and developmentBusiness Case developmentProgramme specification, development & managementCustomer Management measurement development & deploymentCustomer Experience definitionChange Management, training & developing Customer Management competencies

Invited to join the Board to provide Direct Marketing leadership across all clients and to build a consulting business to reposition the Agency as a practical CRM company.Achieved significant EBIT growth in key clients through restructuring and improved processes.Contributed to 35% income growth through developing practical CRM & e-CRM opportunities.Created a Business Solutions Group to add value and depth to client relationships by bridging the Consultant-Agency interface to ensure successful implementation of strategy.

Head hunted to take over the Client Service Director role from one of the founding partners, with a remit to restructure and reposition the Agency to realise the substantial growth potential.

Hired by the new Chairman to strengthen the strategic capability of the Agency and bridge the Client Service and Planning functions.

Carlson, London & Northampton.Appointed to manage and develop frequent flyer/loyalty programme business.Conceived and launched the UK's first multi-retailer loyalty programme for the BAA.

Appointed to leverage customer database marketing and develop affinity relationships with Airline and Tour Operator partners.

Sales & Marketing Manager UK, Maersk Travel - 1990-91Area Manager UK, Maersk Air - 1989-90Sales Manager UK, Maersk Air - 1987-89Operations, Sales & Marketing roles, Maersk Air - 1984-87

Diploma, Managing Human Resource

Diploma, Managing Markets

Certificate, Managing Finance

Bsc Hons, Medicinal Chemistry