Brand Strategy Consultant And Writer
CurrentI write brands. I work at the intersection of strategy and story to define brands and create content for marketing organizations, agencies and businesses. Specifically:• Strategic narrative, purpose, brand expression and messaging• Business transformation and culture change• Corporate visioning and leadership messaging• Naming and verbal identity• Writing, campaign activation, creative direction• Content strategy and planningMy focus is on finding the purpose, promise and character of a brand, giving human voice to business ambition, and building words into branded content and campaigns. I work across the spectrum of branding, from definition to activation.