With an instinctive knack for spotting untapped market opportunities, I excel in innovating compelling brand platforms that deeply resonate with consumers. This focus on creative and strategic development has led to the ideation, incubation, and successful launch of numerous dynamic entrepreneurial endeavors spanning Fashion, Drinkware, Experience, Spirits, Outerwear, and Performance Apparel. My strength lies in recognizing potential and crafting innovative solutions that seize the moment and create enduring value.

As a seasoned, freelance copywriter, I'm passionate about bringing brands to life through words. I've been dedicated to delivering keen and resonant brand and product narratives for a diverse range of clients — motivating global audiences through persuasive content. My expertise extends across digital, interactive, and print media, creating impactful advertising copy and advertorial storytelling. Key Achievements:• Global Brand Impact: Successfully collaborated with renowned global brands including Nike, Converse, adidas, Smith Optics, Salt Life, Burton, Netflix, 2K Sports, Activision, and more.Core Competencies:• Strategic Copywriting: Crafting copy that not only resonates with target audiences but also aligns with brand objectives and values.• Multimedia Expertise: Proficient in creating content for digital, interactive, and print platforms to ensure a cohesive brand presence.• Client Relationship Management: Building and maintaining strong partnerships with clients to understand their unique voice and goals.Continuing to set industry standards for captivating and effective copy, I am passionate about bringing brands to life through words.

As the Creative & Cultural Director and Founder of Blaise Boot Camp, I led the development of a progressive, adult-oriented snowboard experience that seamlessly blends on-hill session-based learning with curated après hours engagements and storytelling. This transformative gathering, supported by High Cascade Snowboard Camp, represents a nascent yet immersive journey into the heart of snowboarding and culture.Key Achievements:• Innovative Programming: Envisioned and inspired an experience designed to honor the timeless history of snowboarding while staying attuned to its timely presence. Fostered a new sense of community and collective connection among snowboarders.• Comprehensive Creative Direction: Led all aspects thereof … including branding, marketing, messaging, and merchandising, ensuring a cohesive and compelling identity.• Business Development Mastery: Executed end-to-end business development, from site assessment to partner identification and outreach, event planning, entertainment curation, logistics, and coordination.• Digital Presence Leadership: Directed the design and build of the website, curated engaging social media content, and coordinated performance marketing efforts to enhance the brand's digital presence.• Influential Partnerships: Secured sponsorships from industry-leading names such as Spring Break, CAPiTA Snowboards, Union Binding Company, SLUSH The Magazine, Coal Headwear, DaKine, Drop Mfg., Howl Supply, One Mfg., Shred Soles, Solo Stove, 805 Beer and Pfriem Beer.• Diverse Guest Lineup: Invited renowned photographers, media magnates, professional athletes, personalities, a clean water activist, and a James Beard awarded, 2-star Michelin chef, enriching the experience for participants.• Community Engagement: Aligned with the Nickolay Dodov Foundation, the largest provider of free avalanche workshops and training in Northern California targeted towards youth, reflecting a commitment to community well-being.

Premium positioned, cleverly creative, and culturally marketed, as a dynamic and disruptive lifestyle brand of Beerware™, the company mints and prints, graphic- and message- driven can coolers. Launched in Portland, Oregon in 2013, our own design collections sell direct-to-consumer and via wholesale. B2B custom clients include: Dew Tour, Friday Beers, Mammoth Mountain Resorts, Miller Lite, Nike, Nitro Circus, Pit Viper, RVCA, smeg (appliances), TransWorld SKATEboarding, Volcom, etc.Directed creative efforts, devised brand positioning: marketing, messaging and content. Managed supplier partners and distributor relationships. Sourced, costed, placed, and tracked purchase orders. Developed packaging materials. Oversaw multiple sales channels: Shopify, Etsy, Instagram/Facebook, and Amazon. Built and maintained website. Responsible for email marketing, social media. tradeshow activities: ASD and Agenda. Handled customer order fulfillment, B2B and B2C.• Yielded 10x the investment capital in its first year of sales• Collaborated with Miller Lite on a collection of product tied to the reissue of their heritage can• Launched first-year designs via Urban Outfitters (both in-store and online)• Created, presented and placed capsule of product in Hustler Hollywood stores• Featured multiple times over on theCHIVE website (Daily Afternoon Randomness)• Coined the term and category Beerware™ — Iconic novelty essentials and kitsch with a retro-modern throwback appeal that includes products from drink- and bar- ware, apparel, and accessories, taking queues from the merch of the big breweries, circa 1960s - 1990s

Conceptualized, launched, and managed an entire brand focused around an active-lifestyle collection of performance apparel, socks, and headwear. Evolved identity and established premium positioning while building equity for the company and its apparel program.Created advertising strategies and campaigns, guided photoshoots, established and activated all marketing objectives, held responsibility for media buys and sponsorships. Directedtradeshow activities. Originated innovative packaging and display solutions, in-store communications and programs. Conducted strategic research, planning, capital fundraising and budgeting.• Secured Zumiez as one of multiple authorized dealers, with the Washington-based mall retailer operating 174 independent doors• Profiled as a “Hot Brand” by Worth Global Style Network — the leading international fashion trend forecasting company• Sought-after by distributors worldwide• Established cause-related relationship with Habitat for Humanity• Selected as jury finalist for the Winter 2005 ISPO Brandnew — the biggest platform for sporty startups worldwide• Secured and strengthened North American specialty retail base of 85 accounts (100+ doors)

As the Editorial Director / Managing Editor of TransWorld SNOWboarding Magazine, I spearheaded a comprehensive revitalization and relaunch of the industry's premier periodical, a Time Inc. publication. This involved setting the editorial theme, tone, and direction for an in-house team of 10 while managing a substantial base of freelance writers and photographers.Key Achievements:• Editorial Transformation: Implemented a total overhaul of the magazine, setting a new editorial standard and direction.• Team Leadership: Managed and inspired an in-house team of 10, fostering a collaborative environment to generate fresh concepts and content.• Strategic Communications: Increased communication channels between departments and with the publisher to streamline workflows and enhance overall efficiency.• International Content Licensing: Oversaw the fulfillment of international licensing agreements for content, expanding the global reach of the publication.Editorial Excellence and Recognition:• Henry R. Luce Award: Awarded the Henry R. Luce Award in 2002 for editorial excellence in photography, recognizing the commitment to quality storytelling and visual impact.Innovative Initiatives:• TransAm Series: Conceptualized the amateur TransAm Series competition, increasing brand exposure for the U.S.A. Snowboard Association and showcasing a commitment to growing the sport.Leadership and Speaker Engagement:• Keynote Speaker: Delivered a keynote address at the TransWorld Panel Discussion during the Colorado Ski Country Conference in 2002, demonstrating thought leadership within the snowboarding community.Editorial Content Creation:• Diverse Content Creation: Authored editorials, features, columns, and captions, ensuring a cohesive and engaging narrative across print and online platforms.• Student Intern Mentorship: Mentored student interns from UCLA, UC Davis, and SDSU, contributing to the development of future talents in the industry.