With over 15 years of experience in online marketing, I am a passionate and results-oriented digital leader who is currently the Digital Director at Accessorize. In this role, I oversee the digital strategy, performance, and optimization of one of the UK's leading fashion accessories brands, with a focus on enhancing customer experience, engagement, and loyalty across all digital channels. Previously, I was the Commercial Director at eve sleep, where I led the online sales, marketing, and product teams, and achieved significant growth in revenue, conversion, and retention. I also have extensive experience in the travel and luxury sectors, having worked as the Head of Digital at Mr & Mrs Smith and LuxDeco, and as a Search and Mobile Strategist at THE OUTNET. I have a strong track record of delivering innovative and effective digital solutions, leveraging my skills and certifications in Baidu, Google Analytics, and other online marketing tools. I enjoy collaborating with diverse and talented teams, and I am always eager to learn new skills and explore new opportunities in the digital space.