Andy Boothroyd Email & Phone Number

London Area, United Kingdom

- Took on GM equivalent fractional role for the priority project in the New Growth Strategy area leading a cross BBC group team with a multi million £ revenue potential new partnership venture. This involved conception of initial brand extension idea, working with expertise around group to build successful strategy based on audience insights, strategic frameworks, legal parameters with financial modelling and running highly effective tender process with commercial partners with a focus on digital consumption of new product. Regular board level collaboration, stakeholder management and won multiple investment case buy in. C-suite direct reporting line. - Responsible for marketing strategy for TV brand ‘Yesterday’ seeing VOD growth of 35% in 2023 following a switch to more effective digital marketing plans and overall growth of 6%- Developed strategic brand and marketing plans for one of the UKs most popular TV brands in ‘Gold’ and saw viewing growth of 16% ahead of target in 2023 with VOD growth of 45%- Leading multiple high performing teams

London, United Kingdom

- Led the marketing function for five channel brands at this leading broadcaster, owned by the BBC.- Achievements include the brand development, launch and subsequent runaway success of TV channel Drama, now the UK's biggest non terrestrial channel, also channel re-positionings for Yesterday, Really and re-brand for leading crime channel Alibi.- Led the campaigns for UKTVs most successful drama show launches: Annika S1, Traces S1, Sister Boniface S1 leading to record breaking linear and VOD viewing numbers for Drama and Alibi. - Led a team of seven marketers across media planning, brand and digital and responsibility for multi million £ budgets

London Area, United Kingdom

- Managed full digital overhaul for client Tana Water (later Virgin Pure). Full audit of digital offering with analysis and recommendations on site design, SEO, PPC, email, ecommerce, partnerships and presented findings to client. Won contract and managed new site build from scratch to delivery in 4 weeks.- Led training sessions for commercial clients across multiple performance and digital capabilities inc PPC, SEO, CRM and ecommerce

London, United Kingdom

Achieved record results for property brand PrimeLocation.com after completing full brand re-launch and repositioning. Delivered all new TV ad creative campaign and digital strategy at this leading media company.

Sydney, Australia

Responsible for marketing strategy and communications activity for a number of high profile media products and launches, driving results well ahead of targets at this world class market leading Australian telecommunications company.

Sydney, Australia

Produced award winning campaigns and strong sales success stories on flagship entertainment magazines at EMAP’s Australian operation.

London Area, United Kingdom

Managed a number of market leading consumer magazine brands at the UK’s largest independent media company.

Mini Mba, Brand Management

Planning, diagnosis, research, targeting, positioning, objectives, architecture, codes, budgeting, tracking 36hrs CPD

Mini Mba, Marketing

Market orientation, market research, positioning, strategy, product distribution and pricing, integrated marketing communications. 28hrs CPD

Advanced Certificate Marketing, Marketing

Marketing operations, the marketing customer interface, management information for marketing decisions and effective management.

Education record

9 GCSEs A-C and 3 A levels including A grade in Economics and Politics

Ba (Hons) Politics, 2:1

Politics