As a Senior Manager, Strategy & Sustainability at Only Natural Pet, I lead initiatives to unify omni-channel branding across digital and retail, grow organic traffic, and authentically share our sustainability story. My role includes launching and maintaining a Shopify+ store and blog, collaborating with direct-to-consumer teams, and managing contractors to create owned media assets. Achieving and maintaining B Corp certification underscores my commitment to sustainability marketing and using business as a force for good.Key accomplishments include:- Directing a team of five and managing a $100k+ budget to establish consistent brand voice, creative, and merchandising across digital and retail channels for a $75M brand.- Successfully achieving and maintaining Certified B Corp status, focusing on GHG tracking, offsets, DEI, governance transparency, waste reduction, supply chain support, and sustainability marketing.- Launching and growing a push notification CRM channel to $1M by planning and scheduling sales, automated, and content campaigns based on segmented customer cohorts.My strategic mindset, data-driven decision-making skills, and ability to foster consumer-centric experiences uniquely position me to drive brand loyalty and organic reach. Passionate about authentic storytelling, I leverage my extensive experience in digital marketing for a B Corp certified CPG company, including content and omni-channel marketing.Connect with me to discuss sustainability, digital marketing, content creation, and more. Let's go far together!