Andy Chan Email & Phone Number

New York, NY, US

Hoboken, New Jersey, US

• Planning, strategy, and execution of omni-channel marketing campaigns for Kenvue across Personal Care, OTC, Beauty, and Baby verticals; managing $42mm budget
• Manage operations of Search, Programmatic, Social, and In-store advertising products internally, quarterbacking the workflow with cross-functional teams.
• Strategic growth of presence and sales of entire brand portfolio - increasing new buyers and incremental sales of targeted brands
• Leverage analytics and insights reports to develop strategic planning and mid-campaign optimizations
• Test new WMC products and audiences with relevant brand strategies
• Provide subject matter expertise on campaign platforms and workflows

Palo Alto, CA, US

• Strategically plan and consult for brands and agencies to leverage ADARA’s travel data audiences across advertising campaigns (Programmatic, Search, Social)
• Operation and delivery of campaigns, working with cross-functional teams managing end-to-end execution
• Maintain and grow book of business of 15+ clients generating $8 million annual revenue
• Develop relationships to grow revenue and maximize our solutions for client’s ROI
• Present and report on analytics and insights that can be applied to quarterly campaigns

New York, NY, US

• Client-facing contact for Peer39’s programmatic buy-side accounts, including trading desks, agencies, publishers, and direct brands in NAM and LATAM regions
• Maintain and grow book of business of 50+ clients generating $2 million monthly revenue
• Provide Peer39 recommendations, strategies, and up-sell our full product suite to optimize client’s KPIs
• Troubleshoot and problem-solve client issues by providing back-end help or escalating to proper technical support teams
• Weekly, monthly, and ad-hoc reporting to internal and external teams with analysis and insights of usage and revenue

New York, NY, US

• Executed programmatic CPA and CPI campaigns for entire cycle from onboarding, setup and optimization through to billing and reporting to 25+ global advertising clients generating $200k monthly revenue
• Delivered 50+ ad campaigns daily to global publisher network
• Pulled daily reports of campaign performance and negotiated rates and KPIs for optimization along with targeting strategies
• Attended multiple trade shows and met with potential and existing clients to develop client relationships and discover new business

New York, NY, US

• Plan and execute marketing campaigns for B2B IT and SaaS products including email marketing, webinars, seminars, tradeshows, blogs, etc.
• Developed presentations, sell sheets, media kits and other collateral working with sales, product, and internal teams
• Lead generation and marketing research of 20+ companies daily
• Updated and maintain website content and upcoming events, including migration/modernization of website to WordPress

Portland, Oregon, US

• Worked with client reps to deliver experiential event marketing campaigns for brands such as Microsoft, Nissan, and US Army
• Engaged with consumers to spread brand awareness goals and captured marketing information
• Managed team of 10 brand ambassadors and handled administrative tasks for event

London, London, GB

• Handled billing reconciliation of General Mills television ads at 300+ local TV stations every month
• Managed credit memos through communications with sales representatives and processed to trafficking team
• Created reports with raw Nielsen data for CPM reporting and analytics to executive team
• Analyzed and maintain reports to ensure KPIs are met on weekly basis

Bachelor Of Business Administration (Bba), Marketing

Media Communicatoins