Andrew Chatfield Email & Phone Number

Middletown, Ct, Us

Middletown, Ct, Us

Develop national, regional and local media coverage for Center for the Arts events and programs as well as the work of the arts departments at the University; create marketing plans and lead the Center for the Arts Marketing Committee that monitors marketing campaigns and develops ways to make the Center for the Arts more accessible to the communities it serves, including the Wesleyan community, Greater Middletown and communities statewide; manage the Center for the Arts website and coordinate web-based marketing elements including Facebook, Twitter, Instagram, and other social networking campaigns; enter Center for the Arts events on University web calendar; compose and edit weekly e-newsletters; develop print marketing elements including brochures, postcards, posters and other collateral materials; create and maintain event poster and brochure distribution lists and oversee weekly distribution; oversee advertising placement and negotiate media sponsorships; enhance the development of Center for the Arts mailing list and e-lists; coordinate audience research to determine the most effective marketing mix; edit all programs for Center for the Arts performances; supervise a student staff; advise student publicity interns for department performances and productions.

Middletown, Ct, Us

Developed media coverage for the arts at Wesleyan including an eight minute “Spotlight on the Arts” documentary about the 40th anniversary of the Center for the Arts produced by Connecticut Public Television that aired during “Creative Stages” and the sixth season premiere of “All Things Connecticut;” features in Art New England, Artforum, Artscope, The Arts Paper of The Arts Council of Greater New Haven, Brooklyn Rail, Connecticut Magazine, CTNow.com, The Hartford Courant, Ink Magazine, Middletown Press, Playbill.com, and on WESU, WHCN, WNPR, WTNH, and WWUH, with an 11% increase in media coverage for the 2016-2017 academic year; created marketing plans and developed ways to make the Center for the Arts more accessible to the communities it serves, including the creation of a standard Wesleyan alumni discounted price level to all ticketed events in January 2014, and the “WesFlex” flexible subscription option for the 2014-2015 season; managed the Center for the Arts website and coordinated web-based marketing elements resulting in a 215% increase in website pageviews following the website redesign launched in June 2014; a 74% increase in Facebook followers and a 57% increase in Twitter followers from 2014 to 2017; launched the Center for the Arts Instagram account in April 2015, taking over content generation in January 2017 which led to an average 456% increase in number of monthly likes through April 2017; worked with MogoARTS Marketing on digital advertising campaigns during the 2015-2016 season resulting in nearly 3 million impressions; negotiated media sponsorships including Shore Publishing in 2014, WSHU in 2015, and Inner-City News in 2017; assisted with the onboarding of the Center for the Arts with a new ticketing system through UniversityTickets in June 2016; hired, trained, and supervised the work of four part-time temporary assistants from June 2014 through April 2017, and oversaw a photographer's coverage of over 200 events from 2014 through 2017.

Middletown, Ct, Us

Developed media coverage for the Center for the Arts and the work of the arts departments at the University, including The New York Times, Boston Globe, Art New England, Hartford Courant, Connecticut Magazine, Middletown Press, and The Arts Paper of The Arts Council of Greater New Haven, and on WNPR/CPTV, WWUH, WLIS/WMRD, and WTNH; created marketing plans, led the Center for the Arts Marketing Committee, and developed ways to make the Center for the Arts more accessible to the communities it serves, including the inaugural season of “Dine/Dance/Discover” audience engagement events around the 2013-2014 Breaking Ground Dance Series performances; led a Creative Campus committee of six students who served as ambassadors for the arts on campus; managed the Center for the Arts website, with a 21% increase in pageviews during the 2013-2014 season; launched the Center for the Arts Twitter account (March 2011) and Creative Campus website (April 2011); increased Facebook fans by 280% between 2011 and 2014; managed nearly 300 Center for the Arts events per year on the University web calendar; composed and edited weekly e-newsletters with an average open rate of 25%; edited blog entries; developed print marketing elements including seasonal brochures, postcards, posters and other collateral materials; created and maintained event poster and brochure distribution lists and oversaw weekly distribution; oversaw advertising placement, and negotiated media sponsorships, including those with The Hartford Courant, WNPR, WESU, Shore Publishing, and La Voz Hispana; doubled the size of the Center for the Arts e-mail newsletter list from 2011 to 2014; coordinated audience research to determine the most effective marketing mix; edited all programs for Center for the Arts visiting artist performances; supervised up to fifteen student staff per year; and created a Broadcast Communications and Multimedia internship at Wesleyan for Middlesex Community Technical College students in June 2013.

New Haven, Connecticut, Us

Developed and implemented a vibrant public profile for the Festival through media, branding and direct contact; oversaw all Festival communications, publications and marketing including an ever-evolving online presence, media relations, advertising, messaging, brand management, design and public imagery; defined institutional policy, set direction and influenced organizational culture as part of Festival leadership; increased earned income from ticket sales by 5% and increased overall festival attendance and impact by 11% despite reduction of expense budget by 10% in 2009; created and oversaw the department budget and managed all marketing staff, interns, and related contracted services; oversaw all marketing reporting and analysis including market research and data gathering as well as strategically implemented plans for its application; was responsible for all group sales, database management, promotions, and grassroots targeted marketed efforts.

Hartford, Ct, Us

Implemented marketing strategies, campaigns, and pricing; Facilitated promotions around concert events including soliciting media sponsorships and designing and placing ads in various media; Produced lists for mailings and telemarketing leads; Managed eight marketing and box office staff with sales of over $2 million per season (including a 24% increase in sales for 2008 Talcott Mountain Music Festival); Managed Blackbaud’s “Patron Edge” ticketing software; Provided sales reports and data analysis; Wrote and distributed concert announcements and press releases; Solicited and coordinated press coverage and interviews with media and artists; Maintained relationships with media and community; Managed corporate internet presence and online sales; Wrote and published bi-weekly e-mail newsletter; Handled customer feedback and complaints.

Hartford, Ct, Us

Improved content and style of weekly “7-Day Arts & Entertainment Forecast” e-mail newsletter; Updated “ConnectTheDots.org” website with new initiatives and graphics; Produced customized online giving sites that helped United Arts workplace campaigns cross $1 million mark; Designed “Aetna First Thursday” flyers and ads; Produced quarterly printed calendar; Managed online calendar; Served as liaison to Hartford Image Project; Established “What’s Hot/Cool Culture” features on Hartford.com; Coordinated Hartford Advocate’s “Black-eyed & Blues Fest” and “Grand Band Slam”.

Hartford, Ct, Us

Produced weekly “7-Day Arts & Entertainment Forecast” e-mail newsletter and monthly “Aetna First Thursday” materials; Managed launch of online event calendar; Produced winter/spring printed calendar; Updated “ConnectTheDots.org” website and added dance and jazz sub-sites; Secured new Let*s GO! venues and retail promotion; Worked at produced events including Symphony on Ice and United Arts Campaign Kick-Off; Served as primary back-up for Greater Hartford Welcome Center and front desk.

Completed office work in various positions including GeneralMotors Acceptance Corporation (Rocky Hill), Trinity College(Hartford), the Chubb Insurance Group (Simsbury), Advest(Hartford), and the Barnes Group (Bristol).

Certificate In Journalism And Newswriting

Master Of Arts In Liberal Studies, Arts

Continuing Education Certificate In Internet Web Site Development, Web/Multimedia Management And Webmaster

Ba, Music

Education record