Responsible for the Marketing, Operations and Admissions at the Sunshine House International Pre-school Hong Kong. Reporting to the Group CEO, develop strategies and implement plans for marketing, advertising and communications, including public relations, publications, web strategy and standards to support the needs of the school.

To lead, plan and execute 70 fringe programmes related to the “Hi! Houses” public art project 「邂逅！老房子」公共藝術計劃 (presented by the Leisure and Cultural Services Department) which required special skills and experience since it is a very specialize business. The marketing and execution of every project needs to be done with special care as it as for a very selective target market.Reference: https://www.facebook.com/apo.hihouses/

Responsibility: Project initiation, marketing, content management, event management, video production, graphic designReference: https://www.facebook.com/apomusicbeasinger/

Providing marketing services and planning for a selective group of customers. The marketing efforts would include conceptualisation down to the final execution level. Design and develop corporate identity, brand images, design, concept development, marketing strategies and brand building for various businesses covering car rental, electronic and financial service etc.Seeking new and innovative, creative ideas to ensure top of mind awareness for the client's brand and its attributes.Lead the creative team for the development and delivery of campaigns right from inception stage, idea generation and production stages Develop marketing strategies for new product development and launch.Manage creative quality and workloads for production team.Lead subordinates for all ATL and BTL strategies.Explore media and business partners for joint promotion opportunities across client's brands.

Idea innovationCopy writingProject executionPerformingBroadcastingMultimedia productionEvent management

Deliver news worthy articles that will attract readers who are interested in Educational Supplement. The content is written based upon in-depth interview and research work before actual writing the article.

The business relied heavily on the business development to expand the business in terms of number of students and revenue streams. It was achieved via expanding the number of franchises. I was able to expand the number of franchises by another 4 centres in 12 months which was extremely successful considering that selling a franchise normally requires 6-9 months of hard work. Maintained the student retention rate at above 80% and increased inquiry and enrolment rate continuously.http://www.youtube.com/watch?v=otPRxpg7N_ghttp://www.youtube.com/watch?v=KlpWAwRAQvo Online Marketing (enhance the website visiting rate by SEO and SEM  Maintain update for company facebook, twitter, weibo, blogs Increase the number of “fans” and “like” Plan and Manage Franchise business from locating prospects to be the clients and relationship management Copy writing in Chinese and English for all Marketing materials, script and web content Issue and produce press release, articles, eDM and e-newsletter regularly Advertising placement based on requirement Pitch and conduct interviews with medias Plan, organize and manage yearly big event, include Host of Hong Kong Vedic Math Competition, Book Fair booth (with reference) Graphic design for all Marketing collaterals, include eDM, print ad, leaflet, etc. Guiding team members to execute marketing action with the aid of monthly report Internal application system development Videa Production for Brand Building (with reference) Host seminar for Franchise Business, Course introduction or Ceremony

Assisting in the preparation of marketing collaterals from the concept creation to its final production. Assist in the management of 2 web sites for 2 businesses under the company.