Big Friends are a network of experienced practitioners that provide consulting services and access to an extensive network to build and scale your partner ecosystem to drive growth. We take a holistic approach to help our clients build the most appropriate partner ecosystem based on their current requirements.

• Recruited by the SVP Global Channel and Alliances to lead the Global ISV Ecosystem Team• Manage a team of six Alliance Directors to recruit and manage strategic partners• Grew the Customer Experience ISV Partner Ecosystem 180% in one quarter and driving over 80% of SAP App Center revenue

• Recruited to rebuild the SAP Customer Experience partner ecosystem• Reported into Product Management to ensure partner requirements are incorporated into the SAP Customer Experience Suite roadmap• Worked across the Global Partner Program and SAP App Center teams to streamline partner onboarding

• Led and executed the largest Marketo partnership with a multi-million dollar commitment• Defined and implemented corporate wide partner reseller program • Introduced new scalable integration model for strategic partners aligned closely with Product Management• Created a solution model to better engage with Agencies and System Integrators

• Recruited to build a Digital Marketing solution and partner ecosystem• Introduced security offering to Email Service Providers, Marketing Automation and Digital Marketing partners• Worked closely with Product, Engineering, Marketing and Finance teams to develop solution

• Redefined the strategy for a $100M+ business unit• Introduced a new strategic partner model• Developed partnerships with industry leaders within Digital Marketing: hybris (SAP), ExactTarget (Salesforce.com), Monetate, Translations.com, ThisMoment, etc.• Recruited by OpenText to build strategic technology partnerships and develop Go-To-Market messaging for partner enabled solutions

• Recruited by the Senior Vice President of Sales to build a business development organization and strategy to grow revenue• Created and managed new strategic relationships with Adobe, Autodesk, Microsoft, Dell and Samsung• Led, negotiated and closed one of the top three revenue deals in 2012• Developed new distribution opportunities to drive revenue

• Recruited to start a new partnership program for Adobe's enterprise solution for Web Experience Management• Created a strategic partnership plan that incorporated feedback from customers, product teams, System Integration partners and executive management• Identified a new vertical industry to increase revenue through an e-commerce partnership• Initiated, negotiated and closed strategic partnership with Hybris through to the public announcement of relationship (March 2012)

• Increased the use of Adobe technology throughout The Walt Disney Company by converting both ABC.com and ESPN3.com to adopt Flash video from a competing technology, and engagements with Walt Disney Pictures, Disney Interactive Media Group and Marvel• Managed a broad portfolio of corporate-wide partnerships including, but not limited to The Walt Disney Company, Intel Corporation, World Economic Forum, Major League Baseball, National Football League, Netflix, Blockbuster, AMD and Mattel

• Led and executed deals with the NFL/NBC - Sunday Night Football Extra (inaugural season for live on-line NFL games) and signed multi-year deal with MLB Advanced Media for MLB.tv• Implemented the World Economic Forum Founder Klaus Schwab’s vision for the WELCOM platform into a product used by over 2000 Forum attendees at Davos 2009 and 2010 (exclusively invited to participate at both Davos 2009 and 2010) – negotiated the terms for Adobe to lead the WELCOM project and managed a budget of over $10M for the multi-year engagement• Transformed the troubled partnership with The Walt Disney Company by aligning Adobe’s technology roadmaps with their creative vision resulting in a 300% increase in joint projects within a year• Collaborated extensively with multiple product teams to drive Intel’s adoption of Adobe technology for the Digital Living Room, with the first execution of the Flash Player in the Digital Living Room platform

• Identified the opportunity to pursue the live on-line video streaming market, developed a strategy and executed upon the plan for the NFL, MLB, NBA, and NHL to adopt Flash• Created and executed content launch strategy for Adobe Media Player - acquired over 1500 programs by signing deals with over 50 content partners

• Co-defined the strategic plan from 2002 to 2006 and its program of work for the wireless group, represented group at Paris headquarters to present current results and validate future activities• Created corporate vision on User Generated Content that entailed identifying opportunities, competitors, market drivers and target audience thereby defining an initial service offering • Single-handedly spearheaded and organized internal conference on User Generated Content, attracting all corporate senior executives worldwide• Conceptualized idea on content management, obtained $4 million funding to develop that resulted in a live alpha service• Identified opportunities for Java on mobile devices. Secured the initial $2 million to research the subject, resulting in the creation of the first Java Developer Community for Orange, the company’s mobile division• Led a cross functional team in North America and Europe to develop a strategy for the threat of Fixed-Mobile Convergence

• Developed corporate desktop strategy in anticipation of the year 2000 bug• Maintained 24/7 availability of the nationwide corporate computer network