Andy Chui Email & Phone Number

Orinda, California

• provide design strategy and art direction on retail POP and other consumer touch points
• push design practice beyond brand maintenance to include design research, exploration and overall discovery process for reaching the optimum solution for the user
• act as lead concepting for the team
• oversee design execution
• directly manage and mentor a team of 1 sr. designer, 2 mid-level designers, 1 traffic coordinator, with close partnerships with copywriters, account executives, and… Show more
• directly manage and mentor a team of 1 sr. designer, 2 mid-level designers, 1 traffic coordinator, with close partnerships with copywriters, account executives, and production teamproject types — point of sale.

• Highlights —
• lead designer on HP printer, scanner and video monitor consumer packaged goods, providing strategy, design, photography, implementation and on-press supervision
• lead designer on HP's flagship in-store destination, the "HP LaserJet Showcase", providing strategy, design of primary signage, user group environmental identification system, interpretive signage, collateral.
• lead designer on Nike ACG… Show more Highlights —
• lead designer on Nike ACG merchandising system and in-store destination program Show less

project types —packaging design, corporate identity, brochures, direct mail, print adsclients —Canopus, Digital Art & Sciences, Macy’s, Marin Co., Nestle Foods Corporation, MicroLogic Software, Mills Hospital, KKSF, Sunset Publishing, TerraNova

project types —t.v. commercials, packaging design, logo design, signage design, brochures, print adsclients —AT&T, California State Lottery, The Jade Channel, Pacific Renaissance Plaza - Oakland, Lee Kum Kee, Restaurant Peony, Morgan Hill Foods, U.S. Post Office, Michelob

project types —t.v. commercials, tradeshow booths, packaging design, brochures, print adsclients —Nestle Foods Corporation, Maggi, Lee Kum Kee, Whitehall