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As the co-founder and CEO of Mention Me, I have over 10 years of experience in building and leading a fast-growing referral marketing platform that empowers brands to harness the exponential power of fans. I have a strong background in strategy, start-ups, and management consulting, as well as an MBA from INSEAD, one of the world's leading business schools.My mission is to help brands think advocacy-first by turning referral into a strategic acquisition channel that enhances wider marketing activity and the customer experience. I am also passionate about creating a great team culture and solving interesting challenges with innovative solutions. Currently, I am working on an in-depth exploration into the transformative power of relationships and advocacy in today's consumer landscape, a pivotal thought leadership initiative in collaboration with TechPros and sponsored by Mention Me.
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FounderMention Me Jun 2024 - PresentLondon, London, Gb -
Co-Founder And CeoMention Me Mar 2013 - Jun 2024London, London, GbI co-founded Mention Me in 2013. We empower brands to harness the exponential power of fans through referral. Our unique Referral Engineering® approach has delivered more than 4.5m referrals totalling USD $1.5bn in revenue for 450 brands, including Charlotte Tilbury, Farfetch, Nutmeg, Pret a Manger and Puma. We make brands think advocacy-first by turning referral into a strategic acquisition channel that enhances wider marketing activity and the customer experience. This vision is supported by our fast-growing partner network, which includes Emarsys, Ometria, Klaviyo and Trustpilot. Backed by Octopus Ventures and Eight Roads, we’ve raised $32 million in funding since 2018.
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Uk Managing DirectorHomeaway.Com Sep 2010 - Mar 2013I led the UK & Ireland team of 120 people, managing the HomeAway.co.uk and OwnersDirect.co.uk businesses as part of HomeAway Inc. through the successful IPO on the NASDAQ in 2011 for a valuation of over $3B.Home Away was one of the most successful internet companies coming out of the US ten years ago. The company launched in 2005 and raised over $400M in Venture funding and acquired 14 leading holiday lettings companies across the world whilst launching a further four. HomeAway was one of the Wall Street Journal's top three venture-funded companies in 2010 before successfully floating on the Nasdaq in the summer of 2011.
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Independent Strategy ConsultantThe Bbc, The Discovery Channel, The Mill, Intercontinental Hotels Jul 2009 - Sep 2010I consulted to clients including the BBC, the Discovery Channel, The Mill (Post-Production) & InterContinental Hotels advising on structuring commercial deals, new product development and company-wide strategy.
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CeoWigadoo Jan 2007 - Jun 2009I co-founded Wigadoo, an internet start-up in the online travel & leisure and financial services sector, pioneering the Social Purchasing space. I developed the business plan and raised $1M in 2 angel rounds from high-calibre angels. It took 18 months to take Wigadoo from an idea into a user-friendly site and fully functional financial platform. From there he established over 20 partnerships with travel and leisure companies, including major brands (lastminute.com, Merlin, National Theatre) in which they linked from their site to Wigadoo via an API. -
Consultant InternDalberg Global Development Advisors Oct 2005 - Dec 2005Washington, D.C., Us -
Strategy ConsultantBain & Company Mar 2002 - Sep 2005Boston, Ma, Us
Andy Cockburn Skills
Andy Cockburn Education Details
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University Of CambridgeManagement Studies -
InseadMba
Frequently Asked Questions about Andy Cockburn
What company does Andy Cockburn work for?
Andy Cockburn works for Mention Me
What is Andy Cockburn's role at the current company?
Andy Cockburn's current role is Founder @ Mention Me | Referral Marketing.
What is Andy Cockburn's email address?
Andy Cockburn's email address is an****@****ail.com
What is Andy Cockburn's direct phone number?
Andy Cockburn's direct phone number is +4479624*****
What schools did Andy Cockburn attend?
Andy Cockburn attended University Of Cambridge, Insead.
What are some of Andy Cockburn's interests?
Andy Cockburn has interest in Economic Empowerment.
What skills is Andy Cockburn known for?
Andy Cockburn has skills like Strategy, Start Ups, Competitive Analysis, Business Planning, Management, Business Strategy, Management Consulting, Product Development, Due Diligence, Finance, Sales, Venture Capital.
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