Helping my fellow Solutions Engineers and customers build the most valuable things we can think of on Twilio and Segment.

- Helping Enterprise companies wrangle their customer data into value for everyone!

- Majority stakeholder, product owner, sole full-stack engineer of my side hustle- Hand-coded iOS app with Swift 3; API front and backend with PHP and MySQL- Developed and published iOS app, called "Whoa."​ Still best captured by its launch post: https://medium.com/@michael_70215/introducing-whoa-f0bf1eab330f- App data available as real-time JSON on request via PHP/MySQL endpoint- Partnered in corporation with Michael Walter: friend, marketer, and good guy- NOT currently hiring; no solicitations please.

- Helping Large Enterprise and High Tech companies get the most value out of Slack and Salesforce

- Partner with Account teams, Sales leadership, and our Fortune 100 Retail customers in realizing software solutions to business challenges across all of Salesforce's products (e.g., CRM, App Platforms, Marketing, Analytics / BI, API Management, E-Commerce, etc.)- Lead SE: Responsible for all technical considerations on named accounts, including pre- and post-sale solution creation, demos, ideas on how to drive to more value, etc., often in partnership with implementation teams and Customer Success.- Solution Engineering / Consulting: Lead Customer discovery and requirements gathering, scoping, solution validation, presentation; coordinate extensively with other Solution Engineers to author cross-product and -functional use cases and demos.- Certified Salesforce System Administrator

- Making sure everyone knows about and enjoys buying from Nuts.com! Responsible for:- Customer Marketing (CRM), in service of a Revenue goal: Triggered Marketing overhaul; Customer Data Platform (CDP) deployment, including data pipeline, segmentation taxonomy, and audience syndications to all media channels; launching personalized near-real-time recommendations models on site, in Email and Direct Mail with custom business rules and algorithms- Acquisition: Shopping + Text Ad SEM program & agency management; product marketing and feed optimization; overhauling Paid Remarketing; migrating the whole program & reporting to a new attribution model; and launching a new on-site product samples promotion with supporting EM and DM marketing- Site User Experience & Conversion Rate Optimization (CRO): Overhauling and optimizing Product Listing and Product Detail Pages (includes SEM landing pages) to drive to more revenue; on-site promotion operations; promotion flow development w/ Marketing Self Service component; optimizing Checkout to reduce abandonment; personalizing Homepage and Navigation including merchandising- Business Intelligence: On-Site and Customer Analytics Services company-wide; developing and publishing self-service reporting for all Marketing and Executive teams; Scrum Master for creation, deployment, and maintenance of Data ETL pipeline and BI Reporting; modeling Customer Acquisition Cost to Lifetime Profit for Paid media; Promotions Profitability, Forecasting, & Response Elasticity

- Consulted as resident Advertising and platform media buying expert for all key client relationships on: media program strategy; platform-based buying team process and organization; data and performance management; technology stack integrations; platform vision and roadmap; and brand-specific solutions to drive more value out of Sprinklr functionality and services- Took responsibility for promises made to customers, seeing them through to reality regardless of complexity, uniqueness of product dependency, and/or organizational hurdles- Acted as main conduit between the Sales and Customer Success organizations to Product

- Main "throat to choke" on global post-sale client services and enterprise success for Social Ad buying platform, improving platform adoption by 600% in one year- Ran global managed services team (SF, NYC, Austin, London, Hamburg, Tokyo, and Manila) of platform-based Social Advertising buyers for all Sprinklr clients. Successfully recruited, reorganized, and optimized team processes beyond P&L targets- Recruited and managed global self-service client team of 19 coordinating delivery of all post-sale software engagements from contract signature to completed training and renewal- Multiplied team billability and profitability with: automation and offshoring processes; playbook of repeatable tactics; re-org and key hires to clarify paths of responsibility; enhanced collaboration with Sales and Success Management - Established effective escalation path for customer prioritization in product development

- Department head for and excited leader of national team of 26 cross-functional Programmatic media buyers, building and executing programs across Display, Mobile, Video, and Social channels in partnership with Publicis agencies- Active contributor to technology and data platform partnerships, with focus on Data Management Platforms (DMPs) and Multi-Touch Attribution (MTA) vendors- Created and deployed process overhaul to improve efficiency and reduce errors for all customersPromoted from Group Director in April of 2014.

Direct to Client Services for Allstate Insurance, Discover Financial, CCP Games, Electronic Arts, and others.Consulted closely with Marketing clients and internal teams to plan, manage, and execute programs across [x+1]'s product portfolio: RTB Media, Data Management Platform, Reach / Frequency Manager and Analytics.Promoted from Sr. Manager in August of 2011.

- Account-level brand strategy for Discover Card advertising.- Owner and producer of all Social Media presence for Discover Card, including Paid and Organic media.

Account Management role for a large interactive advertising agency, including day-to-day management of Creative, Media, and Measurement teams, maintaining client relationships, and managing project strategy and deliverables for client presentation.Promoted from Associate in April of 2007.