In my life I have had the opportunity to develop my obsession for design into a career that I love. What drives me is the idea that out in the world are people whose lives will have been enriched by enjoying the products I have helped create.My approach is to be meticulous in the detail of my design process, taking a problem right back to its root cause to observe where insights can be found throughout the users experience. This depth creates complete solutions that delight beyond pure aesthetics. I value sketching and concept iteration as one of my talents. This process explores and refines an idea, together revealing an accomplished product with a compelling product story.I am a passionate and highly motivated product designer with a track record of designing and developing products from concept through to production. I have great experience in team management and colleague collaboration within high pressure and professional working environments, which have resulted in both design and management awards. I have also won awards for solo design projects where dedication and a broad skill-set were a necessity along with a design project feature in a recent monthly magazine publication.Outside of design I de-stress and obsess over cycling, cycle technology and maintenance. I participate in most disciplines, Mountain Biking, Road Cycling, Trials and love the combination of technicality and beauty, the purity of engineless propulsion combined with epic scenery.