Andy Craze Email & Phone Number

Holliston, MA, US

Developing high performance Leaders and Teams through catalyzing sales confidence and mutual accountability.

Greater Boston Area

Greater Boston Area

Working with teams and leaders in complex high growth expectation environments we catalyze team performance to enable next level performance and personal growth.

Greater Boston Area

Supporting client partners through interactive workshops and coaching that results in differentiated conversations creating more opportunities, increased win-rate and expanded value for clients and their customers. Richardson is a global sales training and sales force effectiveness company. We have over 30 years of experience creating customized sales.

Greater Boston Area

Independent business growth consultancy

Greater Boston Area

• Leading marketing efforts in a $1.8 billion analytical technology business. I manage Market Development, Sales Enablement, and Business Technology Systems teams. Working across all focus market and product segments I.
• Led a team of 84 Global Business Development and Marketing professionals.
• Rationalized Product Portfolio Development roadmap via collaboration with development teams, resulting in 17% resource re-allocation between lower to higher value projects.
• Prioritized marketing initiatives for improved field consumption and focus. Reduced number of initiatives from 89 to 39 tiered in three levels of priority.
• Chaired the Marketing Planning Committee, defining corporate annual marketing plan.
• Fostered collaboration between product and market-focused teams to deliver a new phased market segment focus model for commercialization.

Greater Boston Area

• Responsible for global product management, marketing, and business development within the strategically important $240M Informatics Business. I lead change to create separate product marketing and product owner.
• Restructured Product Team, creating separate product marketing and product owner organizations.
• Enabled and supported the implementation of AGILE software development and delivered a 90% reduction in re-work of software release candidates.
• Drove transition from customized to pre-configured product deployment combined with focused segment targeting. Revenue grew by 18% and 24% respectively for two years, enabling significant savings and diversion of.

Paris Area, France

• Promoted to manage other European business sectors with responsibilities across all products and markets, including laboratory applications, informatics, and consumable products in addition to capital equipment. I led.
• Achieved above-target performance for three years consecutively; Americas and APAC Field Marketing Teams were augmented and re-structured to follow the European model.
• Re-built Field Marketing team around market and technology areas with clear business development goals.
• Re-focused applications facility on high-value segments, increasing the Applications Lab. win percentage of 56% to 61%, whilst reducing lab inventory by 21%.
• Championed introduction of key disruptive technologies to the European Market.

Paris Area, France

• Focused on narrowing the gap between sales and marketing for capital equipment. I implemented a Sales Management network for promoting Voice of Employees and sharing best practices and Identified areas of opportunity.
• Constructed annual and quarterly field meeting programs for team motivation and skills enhancement.
• Championed introduction of key disruptive technologies to the European Market.
• Led Sales Effectiveness initiative identifying areas of opportunity that improved the sales process; established training and peer-to-peer coaching that increased revenue per head by 4% and resulted in a 3% increase in.

Elstree, UK

• Built and led a consumables-focused sales team across the UK, Scandinavia, the Baltics, and Ireland.
• Managed international sales operation, delivering double-digit growth for three years while improving profit margins, outperforming all other business units for the three-year period in question.

Paris Area, France

Acted as a relationship developer and facilitator for large and complex business opportunities as well as promoting efforts to gain share in the emerging markets of metabolomics as well as established areas such as drug discovery and medicinal chemistry. Developed strong relationships with key customers and acted as a business development resource for.

Elstree, UK

Significantly overachieved targets for consecutive years. Acted as a specialist for the purification market.

Elstree, UK

I acted as a troubleshooter and applications scientist to drive customer success in a growing market. I was involved pre- and post-sale to demonstrate and install liquid chromatography and mass spectrometry solutions.

Bachelor Of Applied Science - Basc, Chemistry

Education record

Education record