WHAT I DO:I help business owners understand their numbers, improve cash flow and grow profitable businesses.WHO I WORK WITH:Typically, I work with owners who have been in business for more than 3 years and have between 10 & 50 employees. They have an accountant and a bookkeeper but need more strategic advice. A full-time finance director would be over the top, but they recognise the need for expert support to improve their financials. SPECIALISMS:Most of the businesses I work with provide services to other businesses, often on a project basis. They are generally knowledge-based businesses and include designers, architects, creative agencies and other consultancies.WHY IT WORKS:Finance is a key element in every business. However good the sales, marketing and operations might be, your company will not continue to grow profitably without expert financial management. Most business owners don’t have the knowledge or experience to do this on their own, so having access to a virtual FD (or CFO) is an effective solution.WHAT MAKES ME DIFFERENT:I co-founded a niche service business which we grew from zero to £1 million profit in less than 5 years before exiting in a trade sale. I understand first-hand the challenges of building a successful business and I have designed a system to ensure that your finance function becomes an asset rather than a liability. Of course, I am also a qualified accountant with 20 years’ experience as a finance director.WHAT OTHERS SAY:“Andy is very knowledgeable and easy to get along with. He is on our wavelength and understands what we need.” Steve Hutchinson – Owner/Director, Saunders Partnership Ltd“It’s great having Andy as a sounding board; getting an opinion from someone who is not involved in the day to day running of the business. It’s amazing what he can see.” Daniel Yardy – Owner/Managing Director, A2O Limited.WHERE YOU’VE SEEN ME:My book – The Profit Mindset. It was shortlisted for the 2020 Business Book Awards and is an Amazon #1 bestseller.Contributions to various business publications – The Financial Times, The Times, Director Magazine, American Express Business , etc.As a podcast guest – e.g. Exit Insights (Ep 55), GrowCFO (Ep 127), Business Breaks (Ep 19).WHAT TO DO NOWTake the scorecard to discover how your finance function is performing and how to improve. It takes less than 3 minutes to complete and you’ll get your scores immediately – www.gotothescorecard.comPhone: +44 (0)1245 330610Email: info@pareto-fd.comVisit www.pareto-fd.com