Andrew Cronin Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Au

Melbourne, Victoria, Au

Melbourne, Victoria, Au

Zib Digital is a market-leading digital media company with offices in Adelaide, Melbourne, Auckland and India. Not only is it one of Australia's leading full-service digital agencies for small and medium-sized businesses, it's also Australia's first and only franchised digital agency. As the Head of Media, I'm responsible for managing the Social Media, PPC and Email Automation teams.

Au

Mogul is a market-leading gaming company amidst the emerging industry that is esports. Allowing gamers to “Go pro, everyday!”, Mogul users can dive into a new world of competitive gaming where they can join free and paid-entry tournaments, earn cash prizes, or win great prizes. Mogul support grass roots leagues, big-brand events, and the generation of new revenue streams for teams at all levels. Mogul is Australia’s only publicly listed pure play esports business (ASX:ESH). As the Global Digital Marketing Manager, I work with partners, players, teams, ambassadors, influencers, leagues, brands, developers and publishers to promote and showcase the plethora of amazing tournaments Mogul run, and design and deliver a great online Customer Experience to users through all touch points.

Southbank, Victoria, Au

Combining my passion for beer, CX and social media, I led the social media community management team, strategy, social listening, social media buying, consumer relations, trend identification, consumer profiling & insights for CUB. Carlton & United Breweries is one of Australia’s most iconic companies, locally brewing some of Australia's most famous beers including Victoria Bitter, Carlton Draught, Carlton Dry, Great Northern, Pure Blonde, and ciders including Strongbow, Mercury and Bulmers, as well as distribute some of the world’s leading international brands including Corona, Stella Artois and Budweiser.

St Kilda, Victoria, Au

In a contract / project role, I was overseeing the digital department of iD Collective, a small independently owned agency based in St Kilda. Managing a small team of digital and social media account managers and creative specialists, I developed and implemented social media content and strategies, search campaigns, e-Commerce campaigns, reporting and online paid media campaigns for clients such as Chadstone Fashion / Shopping Centres, Direct Factory Outlets, Sherrin, Spalding, Cadbury, countless restaurants, and many other Shopping Centre clients in the Vicinity group.

London, London, Gb

As the Senior Social Media Lead at Isobar, I managed an awesome team of social media managers and community managers, and between us we develop and implement social media campaigns, strategy and oversee the day-to-day online community management for some of Isobar’s biggest clients, and some of Australia's biggest brands. Isobar is Campaign's Asia Pacific Digital Network of the Year 2016, and AdNews Digital Agency of the Year 2015 & 2016

London, London, Gb

Whilst heading up the social media team at Isobar, I am also a digital strategist. I develop strategic marketing digital communications and recommendations for several of Isobar clients, including developing digital business strategies, brand strategies, CRM, paid, optimisation, and content and strategies. Isobar Australia is an award winning creative agency with digital at our heart. Campaign's Asia Pacific Digital Network of the Year 2016AdNews Digital Agency of the Year 2015 & 2016

London, London, Gb

Throughout this time at Isobar, I was setting up and running the social media team, establishing our product and servicing offering. I managed a team of 5 community managers, leading, developing and implementing social media campaigns, strategy and oversee the day-to-day online community management for some of Isobar’s biggest clients, and some of Australia's biggest brands.

Speaker/Lecturer in Social Media / Community Management / Crises Management at various conferences and industry events. Previous events include:-Swarm National Community Management Conference-Mumbrella.com.au Community Management Master Class-ADMA Digital Advertising Course and Direct Marketing conferences

Sydney, Nsw, Au

Social Media Campaign Manager for Telstra Consumer / Digital Channel & Program / Relationship Marketing. Role included developing and implementing digital and social media projects that allow Telstra to successfully listen and engage in meaningful conversation and relationships with Telstra's customers and staff. Within this role I was the former Email Channel Coordinator, assisting with the develeopment and implmentation of the Consumer Email Channel within Telstra Digital Channel & Program.

Sydney, Nsw, Au

Was responsible for efficiently and effectively analysing competitor trends and movements within the market, while continuing to maintain consistent up-to-date relevant reporting to internal stakeholders. I become a subject matter expert in competitive mobiles and ATL/BTL marketing campaigns, while successfully maintained the designated C.I. amenities of writing up stories and articles and reporting them to the business in a timely manner. Finally, I began the initiative of conducting a deep dive into our competitor’s channels, while including specifically analysing a rival’s retail structure layouts and offerings, while also analysing their website content, structures, and traffic.

Sydney, Nsw, Au

Role entailed the end-to-end implementation of the 2008 Telstra Consumer Investor Day presentation on behalf of the General Managing Director, including identifying and sourcing all required information across a large range of senior stake holders. The role also involved managing the day-to-day Investor Comms amenities in conjunction with the Senior Investor Comms Analyst, including analysing and reporting on business and competitor ASX movements along with industry analyst reports, presented to the weekly SLT.

Sydney, Nsw, Au

Entailed responsibility in many facets of Mobile & Wireless/Mobility Product and marketing across a range of mobile product portfolios. Responsibilities included market research, financial modelling, and conducting feasibility on both new-generation PrePaid recharge and Call Completion initiatives. I also lead a number of other mobile initiatives, including an in-depth data analysis of the Call-Back-Notification Service, and presenting product demos for the Telstra TalkNow product to key Telstra Business and Telstra Enterprise and Government stake holders.

Sydney, Nsw, Au

Role involved planning, designing and implementing specifically targeted end-to-end Telstra below-the-line marketing campaigns across mobile content, mobile TV, and MMS viral portfolios. I was responsible for developing many key processes, as well as liaising with many internal and external stakeholders day-to-day, and also led a large number of non-campaign related projects, including: reporting and research projects, and data pricing changes.

Melbourne, Victoria, Au

Role involved setting up and managing advertising accounts for the Sensis ClickManager product, delivering packaged click products across specified time periods. Role predominantly concerned ongoing implementation and evaluation of online search engine marketing campaigns across three search engine platforms – Google AdWords, Yahoo Search Marketing and BidSmart Sponsored Listings. -Was successfully assigned and built up a large portfolio of advertisers throughout duration of contract which were managed ongoing.

Melbourne, Vic, Au

Entailed responsibility in many facets of marketing, I.T., & stakeholder relations department, communicating & liaising with internal & external stakeholder’s/employees across all levels.Local Marketing – end-to-end project management. Conducted localised sponsorship and targeted promotions, invoicing, total creation of POS material.Product – Assisted in new product development, planned & implemented new product launches, conducting product evaluations, trend analysis, taste testing focus groups, range reviews and competitor analysis.

Melbourne, Vic, Au

Entailed responsibility in many facets of marketing, I.T., & stakeholder relations department, communicating & liaising with internal & external stakeholder’s/employees across all levels.Brand - Developing & maintain corporate brand strategies, communication, strategy formation, database management.Stakeholder Relations / Media – created internal media productions, corporate presentations, international conference presentations & media. Filmed, edited, directed, and produced national corporate training & Master Class Baking / Customer Service DVDs.

Responsible for implementing direct marketing and door-to-door cold sales campaigns for thecompany’s major client (Corporate AAPT Telecommunications), successfully meeting salestargets and upholding high level of customer service. Self terminated employment with company due to my belief of them using unethical sales techniques that did not sit within personal values.• Successfully surpassed all sales targets & key performance indicators.• Completed further learning and sales qualifications leading to the practical application of cold sales techniques

Bachelor, Business

Education record

Certificate, Direct Marketing

Bachelor, Marketing