Andrew Cronin Email and Phone Number
Melbourne, VIC, AU
Andrew Cronin's Location
Melbourne, Victoria, Australia, Australia
Andrew Cronin's Contact Details
Andrew Cronin work email
- Valid
- Valid
Andrew Cronin personal email
n/a
About Andrew Cronin
I'm an accomplished marketer and strategist, having worked both client and agency side for some of Australia's biggest brands for the past 17+ years. Outside of work, I have a huge passion for all things video games and esports. On occasion, I lecture and do public speaking on digital and social media marketing.
Andrew Cronin's Current Company Details
Zib Digital
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General Manager - Strategy and Sales Enablement
Melbourne, VIC, AU
- Website:
- zibdigital.com.au
- Employees:
- 91
Andrew Cronin Work Experience Details
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General Manager - Strategy And Sales EnablementZib DigitalMelbourne, Vic, Au
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General Manager - Strategy & Sales EnablementZib Digital Feb 2023 - PresentMelbourne, Victoria, Au
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Head Of StrategyZib Digital Jun 2021 - Feb 2023Melbourne, Victoria, Au
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Head Of MediaZib Digital Nov 2020 - Jun 2021Melbourne, Victoria, AuZib Digital is a market-leading digital media company with offices in Adelaide, Melbourne, Auckland and India. Not only is it one of Australia's leading full-service digital agencies for small and medium-sized businesses, it's also Australia's first and only franchised digital agency. As the Head of Media, I'm responsible for managing the Social Media, PPC and Email Automation teams.
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Global Digital Marketing ManagerMogul Nov 2019 - Oct 2020AuMogul is a market-leading gaming company amidst the emerging industry that is esports. Allowing gamers to “Go pro, everyday!”, Mogul users can dive into a new world of competitive gaming where they can join free and paid-entry tournaments, earn cash prizes, or win great prizes. Mogul support grass roots leagues, big-brand events, and the generation of new revenue streams for teams at all levels. Mogul is Australia’s only publicly listed pure play esports business (ASX:ESH). As the Global Digital Marketing Manager, I work with partners, players, teams, ambassadors, influencers, leagues, brands, developers and publishers to promote and showcase the plethora of amazing tournaments Mogul run, and design and deliver a great online Customer Experience to users through all touch points. -
Senior Manager - Digital Consumer ExperienceCarlton & United Breweries Apr 2018 - Nov 2019Southbank, Victoria, AuCombining my passion for beer, CX and social media, I led the social media community management team, strategy, social listening, social media buying, consumer relations, trend identification, consumer profiling & insights for CUB. Carlton & United Breweries is one of Australia’s most iconic companies, locally brewing some of Australia's most famous beers including Victoria Bitter, Carlton Draught, Carlton Dry, Great Northern, Pure Blonde, and ciders including Strongbow, Mercury and Bulmers, as well as distribute some of the world’s leading international brands including Corona, Stella Artois and Budweiser. -
Digital Director (Contract)Id Collective Pty Ltd Dec 2017 - Mar 2018St Kilda, Victoria, AuIn a contract / project role, I was overseeing the digital department of iD Collective, a small independently owned agency based in St Kilda. Managing a small team of digital and social media account managers and creative specialists, I developed and implemented social media content and strategies, search campaigns, e-Commerce campaigns, reporting and online paid media campaigns for clients such as Chadstone Fashion / Shopping Centres, Direct Factory Outlets, Sherrin, Spalding, Cadbury, countless restaurants, and many other Shopping Centre clients in the Vicinity group. -
Senior Social Media & Community Management LeadIsobar Dec 2010 - Dec 2017London, London, GbAs the Senior Social Media Lead at Isobar, I managed an awesome team of social media managers and community managers, and between us we develop and implement social media campaigns, strategy and oversee the day-to-day online community management for some of Isobar’s biggest clients, and some of Australia's biggest brands. Isobar is Campaign's Asia Pacific Digital Network of the Year 2016, and AdNews Digital Agency of the Year 2015 & 2016 -
Strategic Digital PlannerIsobar May 2014 - Nov 2017London, London, GbWhilst heading up the social media team at Isobar, I am also a digital strategist. I develop strategic marketing digital communications and recommendations for several of Isobar clients, including developing digital business strategies, brand strategies, CRM, paid, optimisation, and content and strategies. Isobar Australia is an award winning creative agency with digital at our heart. Campaign's Asia Pacific Digital Network of the Year 2016AdNews Digital Agency of the Year 2015 & 2016
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Lead Community ManagerIsobar Oct 2010 - May 2014London, London, GbThroughout this time at Isobar, I was setting up and running the social media team, establishing our product and servicing offering. I managed a team of 5 community managers, leading, developing and implementing social media campaigns, strategy and oversee the day-to-day online community management for some of Isobar’s biggest clients, and some of Australia's biggest brands.
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Speaker/Lecturer In Community Management / Social Media / Online CxFreelance Speaker Oct 2008 - Apr 2017Speaker/Lecturer in Social Media / Community Management / Crises Management at various conferences and industry events. Previous events include:-Swarm National Community Management Conference-Mumbrella.com.au Community Management Master Class-ADMA Digital Advertising Course and Direct Marketing conferences
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Social Media Campaign ManagerTelstra Oct 2008 - Dec 2010Sydney, Nsw, AuSocial Media Campaign Manager for Telstra Consumer / Digital Channel & Program / Relationship Marketing. Role included developing and implementing digital and social media projects that allow Telstra to successfully listen and engage in meaningful conversation and relationships with Telstra's customers and staff. Within this role I was the former Email Channel Coordinator, assisting with the develeopment and implmentation of the Consumer Email Channel within Telstra Digital Channel & Program. -
Business/Market AnalystTelstra Sep 2008 - Oct 2008Sydney, Nsw, AuWas responsible for efficiently and effectively analysing competitor trends and movements within the market, while continuing to maintain consistent up-to-date relevant reporting to internal stakeholders. I become a subject matter expert in competitive mobiles and ATL/BTL marketing campaigns, while successfully maintained the designated C.I. amenities of writing up stories and articles and reporting them to the business in a timely manner. Finally, I began the initiative of conducting a deep dive into our competitor’s channels, while including specifically analysing a rival’s retail structure layouts and offerings, while also analysing their website content, structures, and traffic.
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Market/Industry AnalystTelstra Sep 2008 - Oct 2008Sydney, Nsw, AuRole entailed the end-to-end implementation of the 2008 Telstra Consumer Investor Day presentation on behalf of the General Managing Director, including identifying and sourcing all required information across a large range of senior stake holders. The role also involved managing the day-to-day Investor Comms amenities in conjunction with the Senior Investor Comms Analyst, including analysing and reporting on business and competitor ASX movements along with industry analyst reports, presented to the weekly SLT.
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Product Coordinator Mobile VoiceTelstra Jun 2008 - Sep 2008Sydney, Nsw, AuEntailed responsibility in many facets of Mobile & Wireless/Mobility Product and marketing across a range of mobile product portfolios. Responsibilities included market research, financial modelling, and conducting feasibility on both new-generation PrePaid recharge and Call Completion initiatives. I also lead a number of other mobile initiatives, including an in-depth data analysis of the Call-Back-Notification Service, and presenting product demos for the Telstra TalkNow product to key Telstra Business and Telstra Enterprise and Government stake holders.
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Segment Marketer (Price, Applications & Packaging) - Mobile Usage StimulationTelstra Nov 2007 - May 2008Sydney, Nsw, AuRole involved planning, designing and implementing specifically targeted end-to-end Telstra below-the-line marketing campaigns across mobile content, mobile TV, and MMS viral portfolios. I was responsible for developing many key processes, as well as liaising with many internal and external stakeholders day-to-day, and also led a large number of non-campaign related projects, including: reporting and research projects, and data pricing changes.
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Online Search Engine Marketing ConsultantSensis Jun 2007 - Nov 2007Melbourne, Victoria, AuRole involved setting up and managing advertising accounts for the Sensis ClickManager product, delivering packaged click products across specified time periods. Role predominantly concerned ongoing implementation and evaluation of online search engine marketing campaigns across three search engine platforms – Google AdWords, Yahoo Search Marketing and BidSmart Sponsored Listings. -Was successfully assigned and built up a large portfolio of advertisers throughout duration of contract which were managed ongoing. -
Local Marketing ConsultantBakers Delight Holdings May 2006 - Dec 2006Melbourne, Vic, AuEntailed responsibility in many facets of marketing, I.T., & stakeholder relations department, communicating & liaising with internal & external stakeholder’s/employees across all levels.Local Marketing – end-to-end project management. Conducted localised sponsorship and targeted promotions, invoicing, total creation of POS material.Product – Assisted in new product development, planned & implemented new product launches, conducting product evaluations, trend analysis, taste testing focus groups, range reviews and competitor analysis. -
Product & Brand AssistantBakers Delight Holdings Dec 2005 - May 2006Melbourne, Vic, AuEntailed responsibility in many facets of marketing, I.T., & stakeholder relations department, communicating & liaising with internal & external stakeholder’s/employees across all levels.Brand - Developing & maintain corporate brand strategies, communication, strategy formation, database management.Stakeholder Relations / Media – created internal media productions, corporate presentations, international conference presentations & media. Filmed, edited, directed, and produced national corporate training & Master Class Baking / Customer Service DVDs.
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Field Sales ConsultantXtreme Marketing Sep 2005 - Dec 2005Responsible for implementing direct marketing and door-to-door cold sales campaigns for thecompany’s major client (Corporate AAPT Telecommunications), successfully meeting salestargets and upholding high level of customer service. Self terminated employment with company due to my belief of them using unethical sales techniques that did not sit within personal values.• Successfully surpassed all sales targets & key performance indicators.• Completed further learning and sales qualifications leading to the practical application of cold sales techniques
Andrew Cronin Skills
Social Media Marketing
Digital Marketing
Direct Marketing
Digital Strategy
Online Advertising
Relationship Marketing
Advertising
Strategy
Community Management
Social Media
Web Analytics
Sem
Product Management
Product Lifecycle Management
Marketing
Marketing Strategy
Digital Media
Content Strategy
Online Marketing
Marketing Communications
Data Driven Marketing
Data Driven Decision Making
Gaming
Esports
Gtm
Andrew Cronin Education Details
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Swinburne University Of TechnologyBusiness -
Whitefriars
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AdmaDirect Marketing
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Swinburne University Of TechnologyMarketing
Frequently Asked Questions about Andrew Cronin
What company does Andrew Cronin work for?
Andrew Cronin works for Zib Digital
What is Andrew Cronin's role at the current company?
Andrew Cronin's current role is General Manager - Strategy and Sales Enablement.
What is Andrew Cronin's email address?
Andrew Cronin's email address is ac****@****.com.au
What schools did Andrew Cronin attend?
Andrew Cronin attended Swinburne University Of Technology, Whitefriars, Adma, Swinburne University Of Technology.
What are some of Andrew Cronin's interests?
Andrew Cronin has interest in Children, Education, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare.
What skills is Andrew Cronin known for?
Andrew Cronin has skills like Social Media Marketing, Digital Marketing, Direct Marketing, Digital Strategy, Online Advertising, Relationship Marketing, Advertising, Strategy, Community Management, Social Media, Web Analytics, Sem.
Who are Andrew Cronin's colleagues?
Andrew Cronin's colleagues are Bree Taylor, Sophie Dowling, Adam Britter, Danielle West, Lolita Jonquil Cruz, Natalia Shore, Julia Roscoe.
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