Andy Crysell Email & Phone Number

New York, United States

Having left my CEO role at Crowd DNA (guess I get to keep the founder bit), I’m excited to be doing new things. Right now: I'm shaping commercial projects with the Museum Of Youth Culture. I'm writing a book for Velocity Publishing about what happens when club culture and after-dark creativity converge with brands and advertising. I'm part of a team.

Excited to be collaborating with and contributing ideas to the development of the very excellent Museum Of Youth Culture in 2024."Museum Of Youth Culture is a new emerging museum dedicated to the styles, sounds and social movements innovated by young people over the last 100 years. Championing the impact of youth on modern society, the Museum Of Youth.

London, GB

With much pride in everything achieved since launching Crowd DNA in 2008, I departed my CEO role (I guess I get to keep the founder bit) at the end of 2023. Across the decade-and-a-half, the business grew to a 100+ global team, generating £14m of annual revenue. Sticking to principles while also achieving that comes with plentiful challenges. I like to.

London, GB

Moved into CEO role following Crowd DNA's acquisition by Horizon Capital-backed Strat7 and our senior management restructure. After successfully leading the acquisition process in 2020, my focus was on group-wide strategy, comms, continued development of the Crowd DNA brand, priority growth drivers and leading the senior management team. We exceeded EBITDA.

London, GB

From beginnings in London, Crowd DNA grew to also have offices in Amsterdam, New York City, Singapore, Sydney, Stockholm and Los Angeles. I worked across the offices on growth strategies; new market and innovation opportunities; agency comms, positioning and thought leadership; partnerships and key client relationships.

London, GB

Formed in 2008, operating across 75+ markets, Crowd DNA brings together trends specialists, researchers, strategists, data analysts, designers, writers and film-makers for the world’s most exciting brands.Across the years, I've grown the business from a launch team of three in a small room in Shoreditch to a headcount of 100 smart and creative people based.

London, Greater London, GB

Ramp Industry was acquired by creative agency St Luke's and established as a new division of their integrated offering. Sitting on the St Luke's board, I managed the process of Ramp Industry feeding in expertise to parent agency clients such as IKEA and Strongbow, while also developing financial growth via Ramp's own stand-alone work.

Partner business to Ramp Industry, providing innovative PR solutions to music, festival, film and brand clients; working creatively across online, print, TV and radio.

Agency offering an innovative mix of research and content creation services, including lots of exciting and early work in the fields of co-creation, user generated content and online research/research communities. Culturally oriented highlights included devising a co-creation activation for a Darren Aronofsky movie, digital art partnerships for the release.

First wave dotcom endeavour featuring an energised mix of music, satire, politics, fashion and social commentary across a format which included bringing a range of noted lifestyle/music journalists online for the first time, programming radio content from bands and DJs, live events and a burgeoning community. Lots of traffic, notoriety and press coverage.

Freelance writer/editor covering music in detail plus regular forays into film, technology, gaming, innovation, media and social change. Got to travel a lot and meet visionary/famous/absurd people (interviewed Wu-Tang Clan, Derrick May, Carl Craig, Frankie Knuckles, Public Enemy, Ken Kesey, Aphex Twin, De La Soul, Eminem, Bjork, Suge Knight, Dr Dre.