Andy C. Email & Phone Number

Responsibility for the management and continuous enhancement of Ignition’s portfolio of marketing services. These services are delivered through Ignition’s integrated marketing application, C3.This market leading application allows users to monitor the marketing campaigns Ignition provide, while also enabling users to launch their own marketing activity (including emails, direct mail, telemarketing and online surveys) and track response rates. C3 also puts customers in control of their websites with its easy to use content management system.My aim in developing the C3 software has been to transform the way insurance brokers market themselves, making it quick and easy to promote their business through a variety of channels.My day-to-day role includes undertaking market and competitor research; managing customer support and training; gathering customer requirements; co-ordinating pre-launch testing; producing technical documentation and sales support material.Key achievements:• Initialised the build of the C3 application and successfully managed its ongoing development, sales and marketing.• Researched, planned and launched an entire portfolio of market leading marketing solutions.• Successfully managed high profile software projects for AXA Insurance including the AXA Broker Database CRM and email campaign application as well as AXA’s customer and staff suggestion application.

Client facing role, acting as an outsourced marketing manager to companies from a variety of business sectors. My responsibilities included understanding client’s needs and advising them which elements of the marketing mix were best suited to helping they achieve business growth.Key achievements:• Developed strong interpersonal skills that were essential for ensuring my clients understood and trusted my decisions.• Project managed many campaigns through suppliers to ensure they were delivered on time and within budget.• Worked to ensure my clients enjoyed significant return on their market investment by achieving business growth.

Responsible for managing a team of marketing executives and suppliers to ensure marketing campaigns were delivered to a high standard.Key achievements:• Played a central role in founding the business and in its subsequent strategic development.• The service achieved incredible penetration across the Insurance Broker network and almost doubled Ignition’s turnover within a year. It generated in excess of £15m of new business for its clients in the first year of operation.• The software applications I developed to support the service won a range of industry awards including Insurance Times’ Technology Initiative and Innovation of the Year.

Tasked with leading the company into New Media. My skills developed to cover web programming and database management as well as search marketing skills such as pay-per-click and search engine optimisation. Clients included Vickers, Volex Group plc and Shearings Holidays.

As a graphic designer, I was required to produce a wide range of creative work to strict deadlines. Clients included Hilti Power Tools, Yates’s Wine Lodge and Musiczone.

Professional Marketing Certificate

2:1 Ba, Business Studies With Economics

Hnd, Graphic Design